Master's degree intrapreneurship project - 2025

Intrapreneurship project: learning to innovate from within

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At Crews, we don't train marketers who are stuck in models. We train people capable of transforming a company from within. This is the aim of the Intrapreneurship project, which first-year Master students take on at the end of the year.

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An exercise in commercial reality

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Over a three-month period, working individually or in teams, students build a complete sales action plan for a real company (other than a work-study company). Their mission: to imagine a new offering or a new strategic development, with real business ambitions and a functional prototype to match.

In addition to mobilizing their marketing skills, this project requires them to analyze a market, define a target, plan a budget, choose distribution channels and formalize a multi-channel sales strategy, both digital and traditional.

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Case studies from a variety of sectors

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This year, Master's students worked on real-life intrapreneurial issues in companies with very different profiles. Here are a few examples of the structures chosen:

• Urban Soccer, leader in 5-a-side soccer, with proposals to diversify its offering,
• Hachette (on the tourism side), with a digitalized angle thanks to the development of an application,
• Copines de Voyage, to explore new growth drivers through events,
• Le Grand Défi, an adventure park in search of a strategy to improve the customer experience,
• Amplitudes, tailor-made travel agency, offering a new way to travel,
• RisingSud, the attractiveness agency for the southern region, with process development through automation.

Each of these projects has given rise to a sales action plan that is structured, costed, argued... and often very ambitious.

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From idea to action plan

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Supervised by two professional lecturers, R. Tobossi and C. Broussin, the students progress in stages: opportunity study, value proposition, business model, prototyping, sales action plan... with a gradual build-up to the presentation on July 9.

This approach is part of the Block 2 of the "Sales and Marketing Manager" certification (RNCP 35208) and targets two essential skills:

• Draw up a budget in line with company objectives,
• Implement sales initiatives across all distribution channels.

Between innovation and real constraints

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What makes this project so instructive? It requires boldness without naivety. Students have to come up with a new idea, while respecting the budgetary, legal and human constraints of the chosen company.

And above all, their proposal must resonate with the company's concrete challenges, providing real added value, not just a publicity stunt.

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A springboard to M2 (and entrepreneurship)

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More than just an academic exercise, this project is also a prelude preamble to the entrepreneurial project that Master's students will carry out in their second year. It enables them to test their ideas, get hands-on experience, and often begin to build a network in their target sector.

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What we learned from the Intrapreneurship project

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At Crews, we believe in the ability of students to make a difference, even without setting up their own business. The Intrapreneurship project gives them a framework, a method... and the opportunity to make a difference in their future profession.

Discover the Master Sales & Marketing Management