In October, Crews actively supports the French League against Cancer #CrewsEnRose

E-business

E-commerce Training

E-commerce training: creating and optimizing a successful online store

The E-commerce training will enable you to design, structure, and optimize an effective online store. You will learn to master e-commerce fundamentals, enhance user experience, and implement a digital acquisition and retention strategy.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"E-commerce Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Possess basic knowledge of digital marketing and digital tools.

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

No items found.

E-commerce Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1 360€ excl. VAT

Interested in this training program?

Apply

I'm interested

Download the program

Download

Benefits of the E-commerce course

A training program 100% applied to e-commerce
A blend of theory and practice, utilizing e-commerce tools.
An expert e-commerce trainer
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

E-commerce Course Objectives

Understand the fundamentals of e-commerce and its associated economic models.
Know how to create or improve a high-performing online store
Optimize the user experience and the conversion funnel
Develop a digital acquisition and retention strategy
Measuring performance and adjusting actions using analytics tools

The admission process

The curriculum for the E-commerce course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals and Setting Up Your E-commerce Site

Overview of e-commerce models (dropshipping, D2C, marketplace...)
Selection of CMS and platforms (Shopify, WooCommerce, Prestashop...)
Shop Structuring: Hierarchy, UX, Customer Journey
Workshop: Diagnosis or Implementation of an E-commerce Back-office

Customer experience optimization and sales funnel

Enhancement of product pages and trust-building elements
Conversion funnel, cart, payment, abandoned cart recovery
Mobile optimization & accessibility
Workshop: Critical Review of the Customer Journey

Traffic Acquisition and Content Strategy

SEO for e-commerce: product page, category, blog
Online Advertising: Google Ads, Meta Ads, Retargeting
Leveraging social media and influence in an e-commerce strategy
Workshop: Content Plan + Acquisition Strategy

Performance Analysis and Growth Levers

Use of Google Analytics, Meta Business Suite, and CRM tools
KPIs to track: conversion rate, average order value, CAC, LTV…
Retention Techniques: email marketing, automation, referral programs
Case Study: Data Interpretation and Growth Recommendations

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1 360€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

No items found.

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, participants can launch or develop a high-performing online store. They can then specialize in CRO, digital advertising, or e-commerce logistics.

They took part in this training

Some of our partner companies

No items found.

Financing Your Training

As Crews is Qualiopi certified for training programs, numerous aids and funding options are available to finance the E-commerce Course.
We invite you to consult the dedicated funding methods page below.

Other informations

Methods used

Course delivery by digital industry professionals
Varied and dynamic teaching methods (case studies, workshops, and practical exercises)
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Individual progression rate: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

Apply

Information updated on March 23, 2026

To go further