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E-commerce training

E-commerce training

E-commerce training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 360€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
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I'm interested
Download our program

E-commerce training: creating and optimizing a successful online store

E-commerce training will enable you to design, structure and optimize an effective online store. You'll learn to master the fundamentals of e-commerce, improve the user experience and implement a digital acquisition and loyalty strategy.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"E-commerce specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Basic knowledge of digital marketing and digital tools.
Further studies

📅 Upcoming webinars

📅 Next sessions

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E-commerce training benefits

  • 100% e-commerce training
  • A mix of theory and practice, using e-commerce tools
  • An expert e-commerce trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

E-commerce training objectives

  • Understand the fundamentals of e-commerce and the associated business models
  • How to create or improve a high-performance online store
  • Optimize the user experience and the conversion tunnel
  • Develop a digital acquisition and loyalty strategy
  • Measure performance and adjust actions using analytics tools
The admission process
14 hours

E-commerce training program

Fundamentals and setting up an e-commerce site
  • Overview of e-commerce models (dropshipping, D2C, marketplace...)
  • Choice of CMS and platforms (Shopify, WooCommerce, Prestashop...)
  • Store structuring: tree structure, UX, customer journey
  • Workshop: diagnosing or setting up an e-commerce back-office
Optimizing the customer experience and sales tunnel
  • Improved product sheets and reassurance elements
  • Conversion tunnel, shopping cart, checkout, abandoned cart recovery
  • Mobile optimization & accessibility
  • Workshop: critical review of the customer journey
Traffic acquisition and content strategy
  • SEO for e-commerce: product page, category, blog
  • Online advertising: Google Ads, Meta Ads, retargeting
  • Using social networks and influence in an e-commerce strategy
  • Workshop: content plan + acquisition strategy
Performance analysis and growth levers
  • Use of Google Analytics, Meta Business Suite and CRM tools
  • KPIs to track: conversion rate, average basket, CAC, LTV...
  • Loyalty-building techniques: email marketing, automation, sponsorship
  • Case study: reading data and growth recommendations
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, participants will be able to launch or develop a successful online store. They can then specialize in CRO, digital advertising or e-commerce logistics.

Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your E-commerce training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by digital activity professionals 
  • Varied, dynamic teaching methods (case studies, workshops and assignments)
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
Apply

‍Informationupdated on 26/06/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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