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E-business

E-commerce training

2 days

Inter / Intra

In-person / Online

French / English

Customised training ⚙️

On request

Group video training 💻

1 360€ excl. VAT

Price per participant
Payment in instalments

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E-commerce training: creating and optimizing a successful online store

E-commerce training will enable you to design, structure and optimize an effective online store. You'll learn to master the fundamentals of e-commerce, improve the user experience and implement a digital acquisition and loyalty strategy.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"E-commerce specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Basic knowledge of digital marketing and digital tools.

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Prochains événements

📅 Next sessions

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Please contact us for the next dates️ or a customised training 📩

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E-commerce training benefits

100% e-commerce training
A mix of theory and practice, using e-commerce tools
An expert e-commerce trainer
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

E-commerce training objectives

Understand the fundamentals of e-commerce and the associated business models
How to create or improve a high-performance online store
Optimize the user experience and the conversion tunnel
Develop a digital acquisition and loyalty strategy
Measure performance and adjust actions using analytics tools

The admission process

Avis sur la formation

14 hours

E-commerce training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Fundamentals and setting up an e-commerce site

Overview of e-commerce models (dropshipping, D2C, marketplace...)
Choice of CMS and platforms (Shopify, WooCommerce, Prestashop...)
Store structuring: tree structure, UX, customer journey
Workshop: diagnosing or setting up an e-commerce back-office

Optimizing the customer experience and sales tunnel

Improved product sheets and reassurance elements
Conversion tunnel, shopping cart, checkout, abandoned cart recovery
Mobile optimization & accessibility
Workshop: critical review of the customer journey

Traffic acquisition and content strategy

SEO for e-commerce: product page, category, blog
Online advertising: Google Ads, Meta Ads, retargeting
Using social networks and influence in an e-commerce strategy
Workshop: content plan + acquisition strategy

Performance analysis and growth levers

Use of Google Analytics, Meta Business Suite and CRM tools
KPIs to track: conversion rate, average basket, CAC, LTV...
Loyalty-building techniques: email marketing, automation, sponsorship
Case study: reading data and growth recommendations

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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, participants will be able to launch or develop a successful online store. They can then specialize in CRO, digital advertising or e-commerce logistics.

They took part in this training

They recruited students for this training

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Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your E-commerce training.
We invite you to consult the page dedicated to financing methods below.

Other informations

Methods used

Training led by digital activity professionals
Varied, dynamic teaching methods (case studies, workshops and assignments)
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informationupdated on 20/08/2025

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