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Web Analytics Training

Web Analytics Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Web Analytics training aims to equip professionals with the essential competencies for collecting, analyzing, and leveraging digital data to optimize their marketing and commercial strategies. Encompassing tracking, KPIs, analytical tools, reporting, and data-driven decision-making, participants will learn to harness data to enhance business performance and maximize return on investment.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
Web Analytics Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital fundamentals
Further studies
Satisfaction ⭐

📅 Upcoming events

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Web Analytics Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key benefits of the Web Analytics program

  • A blend of theory and practice, with the use of Web Analytics tools
  • An expert Digital Analytics trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Web Analytics Course Objectives

  • Understand the fundamentals of Digital Analytics and its strategic role
  • Identify key performance indicators (KPIs)
  • Implement an effective tracking plan
  • Utilizing digital analytics tools to optimize marketing performance
  • Interpret data and formulate recommendations based on insights
The admission process

The Web Analytics training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Digital Analytics and its Strategic Role
  • Introduction to Web Analytics: Definition, Challenges, and Impact on Business Strategy
  • Web Analytics Tools: Google Analytics, Google Tag Manager, and key platforms
  • Data regulation and ethics: GDPR, CCPA
  • Best Practices in Data Management
Data collection and monitoring strategies
  • Tracking plan and tool implementation 
  • Tags, pixels, and cookies
  • Defining KPIs and Performance Measurement
Data analysis to optimize performance
  • Audience Segmentation and Analysis
  • Attribution and multi-touch customer journey 
  • Transforming data into actionable insights (reporting, dashboard)
Data utilization to optimize marketing strategies
  • User experience (UX) optimization through data
  • Automation and Artificial Intelligence
  • Strategic recommendations
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,490€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be qualified for positions integrating Web Analytics tools. They can also continue their education to expand their skill set.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Web Analytics training.

We invite you to visit the financing page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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