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Web Analytics training

Web Analytics training

Web Analytics training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment can be made in instalments
Interested in this course?
Apply
I'm interested
Download our program

The Web Analytics training course aims to give professionals the essential skills to collect, analyze and exploit digital data to optimize their marketing and sales strategies. Tracking, KPIs, analysis tools, reporting and data-driven decision-making... You'll learn how to leverage data to improve your business performance and maximize your return on investment.

Location 📍
Next intake
Certification 🎓
Certificate issued
"Web Analytics Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital fundamentals
Further studies

📅 Upcoming webinars

📅 Next sessions

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Benefits of Web Analytics training

  • A mix of theory and practice, using Web Analytics tools
  • An expert Digital Analytics trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Web Analytics training objectives

  • Understanding the fundamentals of digital analytics and its strategic role
  • Identify key performance indicators (KPIs)
  • Set up an effective tracking plan
  • Use digital analysis tools to optimize marketing performance
  • Interpret data and formulate recommendations based on insights
The admission process
14 hours

Web Analytics training program

Digital analytics and its strategic role
  • Introduction to Web Analytics: Definition, challenges and impact on corporate strategy
  • Web Analytics tools: Google Analytics, Google Tag Manager, and key platforms
  • Data regulation and ethics: RGPD, CCPA
  • Good data management practices
Data collection and monitoring strategies
  • Tracking plan and tool implementation 
  • Beacons, pixels and cookies
  • Defining KPIs and measuring performance
Data analysis to optimize performance
  • Audience segmentation and analysis
  • Multi-touch attribution and customer journey 
  • Transforming data into actionable insights (reporting, dashboards)
Using data to optimize marketing strategies
  • Optimizing user experience (UX) with data
  • Automation and Artificial Intelligence
  • Strategic recommendations
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions integrating Web Analytics tools. They can also continue their training to broaden their range of skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing Web Analytics training.

We invite you to visit the financing page below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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Information updated on 08/04/2025

Further information

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