Digital Strategy & Tourism Training

The Digital Strategy & Tourism course aims to provide a broad understanding of the digital challenges facing the tourism industry. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions in tourism.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization Digital Strategy & Tourism" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

100%

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

No items found.

Digital Strategy & Tourism Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

€1,690 (excluding tax)

Interested in this training program?

Apply

I'm interested

Download the program

Download

Key benefits of the Digital Strategy & Tourism program

A training program 100% focused on the challenges of Tourism.
A blend of theory and practice, with the use of tools
An expert trainer in digital strategy for tourism
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Digital Strategy & Tourism Course Objectives

Defining the strategic fundamentals of digital in Tourism
Understand the drivers of digital marketing for a Tourism establishment
Develop a strategy tailored to Tourism needs based on its positioning
Plan digital marketing actions consistent with the strategy

The admission process

The Digital Strategy & Tourism Program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Applied to Tourism

Definition and Context
Positioning, offering, and strategy
Audiences

Digital and Marketing Strategy Applied to Tourism

The digital ecosystem of the Tourism industry
B2C / B2B Challenges

Content creation in Tourism

Content strategy
Do's and Don'ts

Website optimization in the Tourism sector

Customer journey and decision criteria
Updating content, offers, events...

Online Booking Tools

Key Features
Integration into the marketing ecosystem

Traffic Acquisition and Conversion for a Tourism Operator

Acquisition funnel in Tourism
SEO for a tourism company
SEA for a Tourism professional
Social Ads for a Tourism Industry Player
Social Media and Influence for a Tourism Industry Player
E-reputation in Tourism
Email marketing for a player in the Tourism sector
Third parties marketing

Tracking, performance analysis, and optimizations

Traffic analysis applied to Tourism
Tools and methods for optimization

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

€1,690 (excluding tax)

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

3-day training course

21 hours

Video

Group of up to 5 people

€2,490 (excluding tax)

Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

June 16–18, 2026

Remote

Places available

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Well done, and thank you for leading this training session—it was very informative and exceptionally well-led. The time just flew by, and I learned so much!

Nathalie B.

Eiffel Tower Operating Company

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital strategies in the Tourism sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Strategy & Tourism training.
Please refer to the dedicated financing options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Individual progression rate: 100%.

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

Apply

Information updated on March 23, 2026

To go further