Tourism

Digital Strategy & Tourism Training

2 days

Inter / Intra

In-person / Online

French / English

Customised training ⚙️

On request

Group video training 💻

1,490€ excl. VAT

Price per participant
Payment in instalments

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The Digital Strategy & Tourism course aims to provide a broad understanding of the digital challenges facing the tourism industry. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions in tourism.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Digital Strategy & Tourism" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

No prerequisites

Further studies

Would you like to be called backby our Experience team? 📞

📅 Next webinars

📅 Next sessions

Nov. 18 to Nov. 20, 2025

Remote

Places available

Please contact us for the next dates️ or a customised training 📩

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The benefits of Digital Strategy & Marketing Tourism

100% training in tourism issues
A mix of theory and practice, with the use of tools
An expert trainer on digital strategy in tourism
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Digital Strategy course Tourism

Defining the strategic fundamentals of digital in tourism
Understanding the levers of digital marketing for tourism establishments
Develop a strategy tailored to tourism needs based on your positioning
Plan digital marketing actions in line with strategy

The admission process

14 hours

The Digital Strategy & Tourism Program

Digital fundamentals applied to tourism

Definition and background
Positioning, offering and strategy
Audiences

Digital strategy and marketing applied to tourism

The digital tourism ecosystem
BtoC / BtoB challenges

Content creation in tourism

Content strategy
Do's and don't

Website optimization in the tourism industry

Customer journey and decision criteria
Update content, offers, events...

Online Booking Tools

Main features
Integration into the marketing ecosystem

Traffic acquisition and conversion for a tourism player

Acquisition tunnel in tourism
SEO for a tourism company
SEA for a tourism player
Social Ads for a tourism company
Social media and influence for a tourism player
E-reputation in tourism
Email marketing for a tourism company
Third-party marketing

Tracking, performance analysis and optimization

Traffic analysis applied to tourism
Optimization tools and resources

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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for jobs implementing digital strategies in the tourism sector.

They can also continue to train in other skills of the sector.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Tourism training course.
Please see the page below dedicated to financing.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Individual progression rate: 100%.
Interruption rate during training: 0%.

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informationupdated on 22/08/2025

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