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MBA Digital & Tourism

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Best Seller ⭐
Certification Course 🎓

The only Tourism MBA with a digital & marketing focus

The MBA in Digital & Tourism enables the development of strong dual expertise in digital, marketing, and Tourism. This Tourism MBA will allow you to design and implement an e-Tourism strategy, analyze and build a brand or destination, and acquire all the necessary skills to innovate and undertake in this sector.

Location 📍
Back to school
Sept. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 7
Accessibility
Bachelor or Master degree
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

MBA Digital & Tourism
Customised training ⚙️
On request
Online training 💻
Price per participant
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The benefits of our MBA Tourism

  • A training program focused on e-tourism and tourism marketing.
  • Online and live courses, with a maximum of 20 learners per class
  • Part-time or study-work program to maintain a professional activity
  • For work-study programs, training fees can be funded by companies and OPCOs.
  • You choose your company without geographical constraints

Objectives of the MBA in Digital & Tourism

  • Mastering the challenges of marketing and digital applied to Tourism
  • Understand the transformations of the Tourism sector.
  • Design and manage entrepreneurial projects in a Tourism environment
  • Develop managerial skills in an international context

Admissions for this MBA Tourism

Open to students with a Bac+4 level or a Bac+3 level with professional experience, this program is designed for students wishing to develop their skills in digital, marketing, innovation, and entrepreneurship professions, while specializing in the Tourism sector.

The MBA Digital & Tourism Curriculum

70h: Tourism, tourism marketing and E-tourism
  • Sector-specific tools in Tourism
  • Destination Marketing
  • Event Strategy
  • Loyalty Strategies
  • E-reputation, Customer Satisfaction & NPS
  • F&B Marketing
  • BtoB Marketing
  • On-board Technologies
  • Web3 & Metaverse
  • Sustainable Tourism
70h: Marketing & Brand
  • Social Media Applied to Tourism
  • Brand Management applied to Tourism
  • Data Mining
  • Emotional Marketing and Storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • Skill Enhancement
50h: Design & Tech
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Skill Enhancement
  • NoCode & Automation
  • Data Analysis
  • Skill Enhancement
35h: Product & Innovation
  • Market-fit
  • Product Quality
  • Artificial intelligence
  • Technological innovations in Tourism
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and Collaborative Platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
15h: Personal Development
  • Technological, Sectoral, and International Monitoring
  • English
130h: Projects, seminars and coaching
  • 1 project: Entrepreneurship project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

"

It’s been a great year filled with effective instruction; the team is open to suggestions and regularly takes our feedback into account. Once the program is over, the team goes out of its way to help you find a job. You aren’t left to fend for yourself overnight! During my five years of study, I attended several private and public schools, and based on my experience there, I would rank Crews at the top of the list!

Alycia S.

P2025

Student Profile for MBA Digital & Tourism

  • Courses: Digital, Marketing, Commerce 📊 (60%), Tourism ✈️ (40%)
  • Learning model: Alternance 🤝 (100%), Initial 📚 (0%)
  • Gender: Women 👩 (100%), Men 👨 (0%)
  • Average age: 23 🎂
  • International students: 40% 🌍

At Crews, all backgrounds are welcome! Learners for the MBA Digital & Tourism program are selected based on their professional and academic background, achievements, and personality.

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners can secure leadership roles in digital, marketing, business, and communication professions within Tourism companies. They can also pursue entrepreneurship in Tourism.

Pathways to another training program are possible at the end of the course.

They took part in this training

Some of our partner companies

Financing Your Training

The initial fee for the MBA Digital & Tourism 2026-2027 is €9,600.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €11,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Online face-to-face Courses
  • Participation in courses and practical work led by active professionals 
  • Completion of projects for partner companies, with coaching from active professionals
  • In-person seminars
  • Participation in conferences and events
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defenses
Results

The first cohort of learners undertaking this program was formed in January 2025. Results will be updated starting from March 2026.

  • Number of Apprentices: 100%
  • Satisfaction rate after 4 months of training: 96%
  • Satisfaction rate at end of training: NA
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Training interruption rate: 0%

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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