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Wine tourism Training

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Certification Course 🎓

The Oenotourism training presents an opportunity for wine estates to enhance their heritage and elevate their brand recognition. This two-day program is designed to furnish the requisite skills for developing and managing an attractive and profitable wine tourism offering.

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
Wine Tourism Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

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Wine tourism Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
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Key benefits of the Wine Tourism program

  • Practical approach with case studies
  • Recognized professional trainer in the sector
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Wine Tourism Course Objectives

  • Understand the challenges and current trends in wine tourism
  • Develop an oenotourism strategy tailored to its specific field
  • Master hospitality and communication techniques for a successful customer experience
  • Understand the regulatory and financial aspects related to enotourism activities

The Wine Tourism training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Wine Tourism
  • Definition and Challenges of Oenotourism
  • Market trends and profile of wine tourists
  • Benefits for Wineries
Design of the oenotourism offering.
  • Analysis of domain assets and strategic vision definition
  • Creation of unique experiences: tours, tastings, workshops
  • Implementation of themed activities and events
Communication and commercialization strategy
  • Developing a targeted communication plan
  • Use of digital channels and social networks
  • Partnerships with key players in Tourism and culture
Customer Welcome and Experience
  • Reception and Storytelling Techniques
  • Visitor expectation and satisfaction management
  • Customer Retention and Feedback Management
Regulatory and Financial Aspects
  • Legal Framework for Wine Tourism Activities
  • Certifications, quality initiatives, and financial aid
  • Profitability assessment and performance monitoring

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Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, participants will be able to assume responsibilities in the development and management of wine tourism activities within wineries, tourism, or cultural establishments. 

They will be able to design and implement innovative wine Tourism projects, and collaborate with local partners to boost the regional Tourism offering.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Wine Tourism training.

We invite you to visit the financing page below.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

Information updated on 02/13/2025

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