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Digital marketing & Luxury Training

Digital marketing & Luxury Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Digital Marketing & Luxury course aims to provide a comprehensive understanding of digital marketing levers for a Luxury brand. Through analysis, distribution, acquisition, conversion, retention, and tools, you will learn how the main digital marketing tools function and how to define the most effective digital actions based on business opportunities.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization in Digital Marketing & Luxury by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of Luxury
Further studies
Satisfaction ⭐

📅 Upcoming events

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Digital marketing & Luxury Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,480€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key advantages of the Digital Marketing & Luxury training program

  • A training program 100% focused on the challenges of Luxury.
  • A blend of theory and practice, utilizing digital marketing tools.
  • An expert trainer in digital marketing in Luxury
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital Marketing & Luxury Course Objectives

  • Identify the specificities of digital marketing applied to Luxury
  • Understand the drivers of digital marketing for managing a brand in Luxury
  • Develop a strategy tailored to the brand's needs
  • Implement digital marketing actions consistent with the strategy
The admission process

The Digital Marketing & Luxury training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Marketing Applied to Luxury
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital strategy applied to Luxury
  • The digital marketing ecosystem for Luxury
  • Acquisition funnel in Luxury
Website management for a Luxury brand
  • Customer journey and decision criteria
  • Updating content, products...
  • Specific characteristics of e-commerce in Luxury
SEO for a luxury brand
  • Semantic analysis, lexical fields, and keywords
  • The 4 Pillars of SEO Applied to Luxury
SEA for a Luxury brand
  • Strategies in Luxury
  • Ad optimization
Social Ads for a Luxury Brand
  • Channels and specificities
  • Segmentation Criteria applied to Luxury
  • Ad optimization
Social media and influence for a Luxury brand
  • Content creation: do's and don'ts
  • Influencer Marketing in Luxury
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,480€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

May 26–28, 2026
Remote
Places available
June 23–25, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital marketing initiatives in the Luxury sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Marketing & Luxury training.

We invite you to visit the financing page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
Apply

‍Information updated on November 26, 2024

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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