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E-business

Content Marketing Training

2 days

Inter / Intra

In-person / Online

French / English

Customised training ⚙️

On request

Group video training 💻

€1,400 EXCLUDING VAT

Price per participant
Payment in instalments

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Content Marketing Training: Create impactful content to attract and engage your audience

Content Marketing training will help you build a coherent, results-oriented content strategy aligned with your targets and channels. You'll learn how to produce, distribute, and measure content optimized for SEO, social media, and customer engagement.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Content Marketing Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Digital marketing concepts

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Prochains événements

📅 Next sessions

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Please contact us for the next dates️ or a customised training 📩

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The advantages of Content Marketing training

Training applied 100% to content marketing
A mix of theory and practice, using content marketing tools
An expert content marketing trainer
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Content Marketing training

Develop a content marketing strategy aligned with business objectives and the target
Produce digital content optimized for natural referencing and social networks
Adapt formats and channels according to customer journeys
Establish a coherent and measurable editorial calendar
Track content performance through relevant KPIs

The admission process

Avis sur la formation

14 hours

The Content Marketing training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Fundamentals and Content Strategy

Definition of content marketing and current trends
Understanding audience expectations and their digital journey
Developing a content strategy: objectives, targets, messages
Practical case: audit of an existing strategy

Creation of value-added content

Define the right formats according to the objective (acquisition, loyalty, awareness, etc.)
Web writing rules: clarity, SEO, call-to-action, storytelling
Adapt the tone according to the brand and the channel
Workshop: Optimized writing of an article or social media post

Multi-channel distribution and content reuse

Broadcast plan: channels, frequencies, adaptable formats
Reuse and adaptation of content on different media
Build a realistic editorial calendar
Workshop: creating a monthly editorial schedule

Measurement, analysis and continuous optimization

KPIs to track: traffic, click rate, bounce rate, conversions, engagement
Tracking and reporting tools (Google Analytics, Meta, SEO tools)
Adjust editorial strategy based on data
Case study: diagnosis and optimization recommendations

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Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to develop editorial strategies and effective content for the web. They will also be able to further specialize in SEO, brand content, or influencer marketing.

They took part in this training

They recruited students for this training

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Financing Your Training

Crews being Qualiopi certified for training activities, there are many aids and ways to finance Content Marketing training.
We invite you to consult the page dedicated to financing methods below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informationupdated on 01/09/2025

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