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Content Marketing Training

Content Marketing Training

Content Marketing Training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
€1,400 EXCLUDING VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
I'm interested
Download our program

Content Marketing Training: Create impactful content to attract and engage your audience

Content Marketing training will help you build a coherent, results-oriented content strategy aligned with your targets and channels. You'll learn how to produce, distribute, and measure content optimized for SEO, social media, and customer engagement.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Content Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital marketing concepts
Further studies

📅 Upcoming webinars

📅 Next sessions

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The advantages of Content Marketing training

  • Training applied 100% to content marketing
  • A mix of theory and practice, using content marketing tools
  • An expert content marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Content Marketing training

  • Develop a content marketing strategy aligned with business objectives and the target
  • Produce digital content optimized for natural referencing and social networks
  • Adapt formats and channels according to customer journeys
  • Establish a coherent and measurable editorial calendar
  • Track content performance through relevant KPIs
The admission process
14 hours

The Content Marketing training program

Fundamentals and Content Strategy
  • Definition of content marketing and current trends
  • Understanding audience expectations and their digital journey
  • Developing a content strategy: objectives, targets, messages
  • Practical case: audit of an existing strategy
Creation of value-added content
  • Define the right formats according to the objective (acquisition, loyalty, awareness, etc.)
  • Web writing rules: clarity, SEO, call-to-action, storytelling
  • Adapt the tone according to the brand and the channel
  • Workshop: Optimized writing of an article or social media post
Multi-channel distribution and content reuse
  • Broadcast plan: channels, frequencies, adaptable formats
  • Reuse and adaptation of content on different media
  • Build a realistic editorial calendar
  • Workshop: creating a monthly editorial schedule
Measurement, analysis and continuous optimization
  • KPIs to track: traffic, click rate, bounce rate, conversions, engagement
  • Tracking and reporting tools (Google Analytics, Meta, SEO tools)
  • Adjust editorial strategy based on data
  • Case study: diagnosis and optimization recommendations
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to develop editorial strategies and effective content for the web. They will also be able to further specialize in SEO, brand content, or influencer marketing.

Financing Your Training

Crews being Qualiopi certified for training activities, there are many aids and ways to finance Content Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
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Information updated on 02/06/2025

Further information

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2 days
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