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Content Marketing Training

Content Marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Content Marketing Training: Create Impactful Content to Attract and Engage Your Audience

The Content Marketing training will enable you to build a coherent, results-oriented content strategy, aligned with your target audiences and channels. You will learn to produce, distribute, and measure content optimized for SEO, social media, and customer engagement.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Content Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of digital marketing
Further studies
Satisfaction ⭐

📅 Upcoming events

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Content Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,400 € excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the Content Marketing course

  • A training program 100% applied to content marketing
  • A blend of theory and practice, utilizing content marketing tools.
  • An expert trainer in content marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Content Marketing Course Objectives

  • Develop a content marketing strategy aligned with business objectives and the target audience
  • Produce optimized digital content for SEO and social media
  • Adapt Formats and Channels Based on Customer Journeys
  • Implement a coherent and measurable editorial calendar
  • Track content performance using relevant KPIs
The admission process

The curriculum for the Content Marketing course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals and Content Strategy
  • Defining Content Marketing and Current Trends
  • Understanding audience expectations and their digital journey
  • Developing a Content Strategy: Objectives, Targets, Messages
  • Practical case study: audit of an existing strategy
Value-added content creation
  • Defining the appropriate formats based on the objective (acquisition, retention, brand awareness, etc.)
  • Web writing rules: clarity, SEO, call-to-action, storytelling
  • Adapt Tone According to Brand and Channel
  • Workshop: Optimized Writing of an Article or Social Media Post
Multichannel distribution and content reuse
  • Distribution plan: channels, frequencies, adaptable formats
  • Content reuse and adaptation across various media
  • Build a realistic editorial calendar
  • Workshop: Creation of a Monthly Editorial Calendar
Continuous measurement, analysis, and optimization
  • KPIs to track: traffic, click-through rate, bounce rate, conversions, engagement
  • Tracking and reporting tools (Google Analytics, Meta, SEO tools)
  • Adjusting the editorial strategy based on data
  • Case Study: Diagnosis and Optimization Recommendations
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,400 € excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to develop editorial strategies and high-performing web content. They can also further specialize in SEO, brand content, or influencer marketing.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Content Marketing training.
We invite you to consult the dedicated funding options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 3, 2026

To go further

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Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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