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Digital Strategy Training for Restaurants

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Certification Course 🎓

The Digital Strategy for Restaurants and Bars training aims to impart a comprehensive understanding of the digital imperatives for stakeholders in the catering industry. Covering analysis, distribution, acquisition, conversion, loyalty, and relevant tools, participants will learn to define the most effective digital strategies applicable to the restaurant sector.

Location 📍
Back to school
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✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization Digital Strategy for Restaurants" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of Food Service
Further studies
Satisfaction ⭐

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Digital Strategy Training for Restaurants
Customised training ⚙️
On request
Online training 💻
€990 (excluding tax)
7 hours of training
Price per participant
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Key benefits of the Digital Strategy for Restaurants program

  • A training program 100% applied to restaurant industry challenges
  • A blend of theory and practice, with the use of tools
  • An expert trainer in digital strategy for restaurants and bars
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital Strategy for Restaurants Course Objectives

  • Defining the strategic fundamentals of digital in the restaurant industry
  • Understand the drivers of digital marketing for a restaurant or a bar
  • Develop a strategy tailored to Tourism needs based on its positioning
  • Plan digital marketing actions consistent with the strategy

The Digital Strategy for Restaurants training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Applied to Food Service
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital and Marketing Strategy Applied to Restaurants and Bars
  • The digital ecosystem of the food service industry
  • B2C / B2B Challenges
Content creation for the restaurant industry
  • Content strategy
  • Do's and Don'ts
Website optimization in the restaurant industry
  • Customer journey and decision criteria
  • Updating content, offers, events...
Online Booking Tools
  • Key Features
  • Integration into the marketing ecosystem
Traffic Acquisition and Conversion for a Restaurant
  • Acquisition funnel in the restaurant industry
  • SEO for a restaurant operator
  • SEA for a food service provider
  • Social Ads for a Food Service Industry Player
  • Social Media and Influence for a Food Service Industry Player
  • E-reputation in the restaurant industry
  • Email marketing for a food service provider
  • Third parties marketing
Tracking, performance analysis, and optimizations
  • Traffic analysis applied to restaurants and bars
  • Tools and methods for optimization

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital strategies in the restaurant industry.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Digital Strategy for Restaurants training.
We invite you to consult the dedicated funding options page below.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International

Information updated on March 25, 2026

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