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SEA / Google Ads Training

SEA / Google Ads Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Google Ads / SEA training aims to introduce you to an essential advertising strategy for increasing your company's online visibility. Covering the fundamentals of SEA, discovering Google Ads mechanisms, and creating and optimizing campaigns, you will learn to develop high-performing strategies and maximize the impact of your advertising investments within a framework complementary to SEO.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization SEA / Google Ads" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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SEA / Google Ads Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,380€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key benefits of the SEA training

  • A blend of theory and practice, with the use of Google Ads
  • An expert trainer in SEA
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Google Ads Course Objectives

  • Understand the fundamental principles of search engine advertising. 
  • Identify the strategic impact of SEA on digital marketing
  • Design high-performing Google Ads campaigns, tailored to specific marketing objectives
  • Optimize campaigns to maximize their return on investment (ROI) using key indicators and tracking tools
  • Analyze results and adjust campaigns for continuous improvement
The admission process

The Search Engine Advertising (SEA) training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to SEA
  • The Fundamental Principles of SEA
  • The Role of SEA in a Marketing Strategy
  • Initial setup
Google Ads
  • Presentation of Google Ads: Interface and Features
  • Getting Started with the Tool
  • Campaign setup tailored to your objectives
Writing Google Ads copy
  • Ad Structure (Titles, Descriptions, Extensions)
  • Persuasive Writing Techniques
  • Adherence to best practices
  • Content optimization
  • Content Targeting Methods
SEA performance monitoring
  • Essential KPIs for measuring campaign performance
  • Analysis of key metrics
  • Adjusting bids and advertisements
  • Keyword and budget optimization
Advanced Strategies and Complementary Tools for SEA
  • Strategies to Boost ROI
  • Remarketing
  • Developing dynamic campaigns
  • Integration with Google Analytics
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,380€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

May 26–28, 2026
Remote
Places available
August 18–20, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing Google Ads campaigns. They can also continue their training to expand their skill set.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, there are numerous aids and ways to finance the Google Ads training.

We invite you to visit the financing page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
Apply

Information updated on 02/07/2025

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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