In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more

I would like to apply

🔍 I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Application Form📝 Group Session Registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Request for custom training📆 Schedule an appointment
Oops! The application has not been sent, please try again.

📩 View the program

Lorem ipsum dolor sit amet consectetur adipiscing erat.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Customised training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Want to be called back?

Thank you, our Experience team will contact you quickly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
📩 Download the program
Bachelors 3rd year
Masters
MBA
Trainings
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Bachelor in Luxury Marketing

Bachelor in Luxury Marketing

Marketing and Communications Manager

Favorite ❤️
Best Seller ⭐
Certification Training 🎓

The only Bachelor's degree in luxury marketing with a digital focus

The Luxury Marketing Bachelor's degree (BML) is ideal for developing skills in marketing, digital, and communication professions and applying them to Luxury. This Luxury Bachelor's degree, available as a full-time or work-study program, will enable you to master all tools and methodologies used in Luxury, allowing you to implement digital solutions in this sector.

Location 📍
Online, via video chat 💻
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 6*
Accessibility
Bac+2
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Master Digital & Luxury Marketing
Satisfaction ⭐

*The Bachelor Luxury Marketing prepares students for the 'Marketing & Communications Officer' certification, certified at Level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, and awarded by Ascencia Business School.

📅 Upcoming events

Online
Bachelor in Luxury Marketing
Customised training ⚙️
On request
Online training 💻
Price per participant
Interested in this training ?
Apply
I'm interested
Download the program

Key Benefits of the Bachelor in Luxury Marketing

  • The Bachelor's degree in Luxury Marketing is available as an initial or sandwich course.
  • A training program focused on marketing and digital strategies in Luxury.
  • Online and live courses
  • 30 digital, marketing and luxury professionals (average age 36)
  • State-recognized qualification (RNCP Level 6)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling

Objectives of the Bachelor Luxury

  • Develop the marketing strategy and design communication tools in Luxury
  • Mastering digital marketing levers and establishing a marketing and communication action plan in Luxury
  • Mastering project management methodologies and coordinating client relationships in Luxury
  • Lead a marketing action plan in Luxury in an international context

Admissions for the Luxury Bachelor

Open to candidates with a Bac+2 level (BTS, DUT, digital school, business school, specialized school in Luxury), this program is designed for students wishing to develop their skills in digital and marketing professions, applied within the Luxury sector.

The admission process

The Luxury Marketing Bachelor's program

The work-study rhythm for the Bachelor Luxury program is one week in class, three weeks in a company.

The program is organized as follows:

  • 80% of the content focuses on marketing, digital, and Luxury skills.
  • 20% of the total hours are project-based.
  • Almost all courses and projects enable the development of dual expertise in Marketing & Luxury.
145h: Luxury and Luxury Marketing
  • Luxury trends
  • Technological and sectoral monitoring in Luxury
  • Technological tools in Luxury
  • Luxury Marketing
  • The codes of Luxury
  • Luxury brand strategies
  • Sustainable Luxury
  • The Luxury sub-sectors
  • Events
  • Content strategy in Luxury
  • Social Media Applied to Luxury
  • Analytics
  • SEO applied to Luxury
  • SEA applied to Luxury
  • CRM, Retention, and Emailing
  • 360° Communication
  • Brand Management
130h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Premiere)
  • UX/UI Design
  • Fundamentals of Web
  • Content Management Systems (CMS)
  • NoCode & automation
35h: Product & Innovation
  • Project Management
  • Agile Methodology
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8 PM: Business & Entrepreneurship in Luxury
  • Digital & Business Law in Luxury
  • Become an independent / freelance professional
  • Corporate Social Responsibility in Luxury
  • International approach
40h: Personal Development
  • Professional English applied to digital and Luxury
  • Public Speaking
  • Personal Branding
115h: Projects, seminars and support
  • Minimum 6 projects to complete: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° Project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year
Apply

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the program, learners can join companies in the Luxury sector or pursue studies in Master in Digital & Luxury Marketing (or any other sector-specific specialization).

  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Digital Marketing Manager
  • Marketing and Communications Project Manager
  • Web Project Manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

They took part in this training

Some of our partner companies

Financing Your Training

Initial tuition for the Bachelor Marketing du luxe 2026-2027 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Read more
Read more

Other informations

Target Skills
Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • ~30 expert speakers
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defense
Results

This program is new for 2026-2027. Results will be updated in December 2027.

  • Number of Apprentices: NA
  • National certification success rate: see the title's RNCP sheet
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Satisfaction rate at end of training: NA
  • Added value: digital and luxury expertise.
  • Number of Partner Companies: 150

CFA data is updated annually and available on the publication site.

Accessibility & International
Apply

Information updated on 15/09/2025

To go further

You might be interested in these courses

Bachelor's Degree in Digital Marketing & E-commerce
1 year
See the training
Bachelor Digital & Tourism
1 year
See the training
Bachelor Food Marketing
1 year
See the training
Bachelor's Degree in Sports Marketing
1 year
See the training
Bachelor in Hospitality Marketing
1 year
See the training
Master Digital & Luxury Marketing
2 years
See the training
MBA Digital & Luxury
1 year
See the training
Our trainings

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship training center.
Crews Education
Training organization and apprentice training center
Hub Chambéry 3 Rue Lac du Mont Cenis, P.O. Box 70408, 73370 Le Bourget du Lac
Hub Montpellier80Isabelle Eberhardt Street, CS 70800, 34060 Montpellier Cedex 2
© 2026 Crews Education