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Bachelor in Luxury Marketing

Bachelor in Luxury Marketing

Marketing and communications manager

Bachelor in Luxury Marketing
Bac+3
1 year
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment in instalments
Interested in this course?
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Distance learning and work-linked Bachelor's degree in luxury marketing: the perfect combo!

The Bachelor of Luxury Marketing (BML) is ideal for developing skills in marketing, digital and communications, and applying them to luxury. This Bachelor Luxury program, available as an initial or sandwich course, will enable you to master all the tools and methodologies used in the luxury sector, so that you can implement digital solutions in this sector.

Location 📍
By video, from any city!
Home
September 2025 / January 2026
✅ Parallel admissions available
Certification 🎓
Certificate issued
Recognized by the French government - Level 6*.
Accessibility
Bac+2
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies
Master Digital & Marketing du luxe

*The Bachelor in Luxury Marketing prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.

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The advantages of the Bachelor's degree in Luxury Marketing

  • The Bachelor in Luxury Marketing is available as a sandwich course
  • A course focusing on marketing and digital in the luxury sector
  • Live and distance learning
  • 30 digital, marketing and tourism professionals (average age 36)
  • State-approved qualification (RNCP level 6)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2025)

Objectives of the Bachelor Luxury

  • Develop marketing strategies and design communication tools for the luxury goods industry
  • Master the levers of digital marketing and draw up a marketing and communication action plan for the luxury goods sector.
  • Learn project management methods and coordinate customer relations in the luxury goods industry
  • Manage a marketing action plan for luxury goods in an international context

Bachelor Luxury admissions

‍

Accessible from a Bac+2 level (BTS, DUT, digital school, business school, school specializing in luxury goods), the course is aimed at students wishing to develop their skills in digital and marketing professions, applied in the luxury goods sector.

The admission process
485 hours

The Bachelor of Luxury Marketing program

The work-study schedule for the Bachelor Luxury program isone week in class, three weeks on the job.

The program is organized as follows:

  • 80% of content is focused on marketing, digital and luxury skills.
  • 20% of the time is spent on projects.
  • Almost all courses and projects are designed to develop the dual skills of Marketing & Luxury.
145h: Luxury and luxury marketing
  • Luxury trends
  • Technology and sector watch in the luxury goods industry
  • Technology tools in luxury
  • Luxury Marketing
  • Luxury codes
  • Luxury brand strategies
  • Sustainable Luxury
  • Luxury subsectors
  • Events
  • Luxury content strategy
  • Social Media applied to luxury
  • Analytics
  • SEO applied to luxury
  • SEA applied to luxury
  • CRM, retention and emailing
  • 360° communication
  • Brand Management
130h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Première)
  • UX/UI Design
  • Web fundamentals
  • Content Management Systems (CMS)
  • NoCode and automation
35h: Product & Innovation
  • Project management
  • Agile Method
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8pm: Business & Entrepreneurship in the luxury sector
  • Digital & corporate law in the luxury sector
  • Becoming a freelancer
  • Social responsibility of luxury companies
  • International approach
40h: Personal Development
  • Professional English applied to digital and luxury goods
  • Public speaking
  • Personal Branding
115h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° project
  • 2 In-person seminars (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can join luxury companies or continue their studies with a Master in Digital & Luxury Marketing (or any other sector-specific specialization).

  • Digital marketing manager
  • Marketing and communications manager
  • Digital marketing manager
  • Marketing and communications project manager
  • Web project manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

Financing Your Training

Initial tuition for the Bachelor Marketing du luxe 2025-2026 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €9,900 training fee is paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

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Other information

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • ~30 expert speakers
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results
  • Number of alternates : NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: 100%.
  • Exam presentation rate: 100%.
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: 0%.
  • Satisfaction rate at end of training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

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Information updated on 12/05/2025

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