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E-business

SEO Training

The Natural Referencing (SEO) course aims to introduce you to essential strategies for optimizing your online activity's visibility. Covering search engine comprehension, defining SEO pillars, keyword selection, technical optimization, and content creation, you will learn to develop an effective strategy tailored to the challenges of digital marketing and e-business.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization SEO" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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SEO Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1,380€ excl. VAT

Interested in this training program?

Apply

I'm interested

Download the program

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Key benefits of the SEO training

A blend of theory and practice, utilizing SEO tools
An expert trainer in SEO
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

SEO Course Objectives

Understand the fundamental principles of Search Engine Optimization (SEO).
Identify one's strategic role in a digital marketing strategy
Optimize a website to improve its visibility in search engines
Using SEO analysis tools to identify opportunities and areas for improvement
Monitor and analyze SEO performance using relevant KPIs

The admission process

The SEO training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals and SEO Audit

How Search Engines Work
The Role of Keywords
The challenges of SEO
The pillars of SEO: Technical, Content, Authority (links)
Website audit

SEO-friendly content

Content strategy
The use of keywords
On-page Optimization Techniques

Technical optimization and netlinking strategy

SEO Techniques
Netlinking strategy
Technical diagnosis
Developing a netlinking strategy

Monitoring SEO performance and advanced strategies

Analysis of SEO KPIs: click-through rates, conversion rates, SERP positions
Google Analytics, Google Search Console, SEMrush
SEO Dashboard
Strategic adjustments

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1,380€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

Remote

Remote

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing SEO strategies for their company. They can also continue their training to expand their skill set.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, there are numerous aids and ways to finance the SEO training.

We invite you to visit the financing page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

Apply

Information updated on 02/07/2025

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