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Social Media & Hospitality Training

Social Media & Hospitality Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Master social media for your hotels!

The Social Media & Hospitality course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in the hospitality industry. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing as applied to the hotel industry.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization Social Media & Hospitality" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Social Media & Hospitality Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key benefits of the Social Media and Hospitality training

  • A training program 100% applied to Hospitality challenges
  • A blend of theory and practice, utilizing social media
  • An expert trainer in social media for the Hospitality industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Social Media & Hospitality Course Objectives

  • Understand professional social networks and their specific characteristics
  • Develop a Social Media strategy tailored to the needs of a hotel or accommodation
  • Creating content and developing an editorial calendar consistent with the strategy
  • Mastering the fundamentals of influencer marketing in Hospitality
The admission process

The Social Media & Hospitality training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Overview of Social Networks
  • Target Audiences and Groups
  • Formats, Content Types, and Trends
  • How Algorithms Work
  • Identifying Hospitality uses for each platform
Social Media Strategy Applied to Hospitality
  • Positioning 
  • The different strategies: awareness, acquisition, retention
  • Publication Timing
Content creation for a hotel
  • Content strategy
  • Do's and Don'ts
Developing the editorial calendar
  • Organization and processes
  • Tools for publishing
Community Management
  • Community Management 
  • Community manager tools
Paid advertising / Social Ads for tourism
  • Segmentation Criteria for Hospitality
  • Ad optimization
Social Media KPIs
  • Metric selection
  • Reporting tools
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,490€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

May 26–28, 2026
Remote
Places available
June 23–25, 2026
Remote
Places available
August 25–27, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing social media strategies in the Hospitality sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous aids and funding options are available for the Social Media & Hospitality training program.
We invite you to consult the dedicated funding options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
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