Digital Strategy & Luxury Training

The Digital Strategy & Luxury training offers a comprehensive insight into the digital imperatives within the Luxury sector. Covering branding, acquisition, merchandising, conversion, and loyalty, participants will learn to define the most impactful digital actions aligned with prevailing business opportunities.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization Digital Strategy & Luxury" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

No prerequisites

Further studies

Satisfaction ⭐

100%

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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Digital Strategy & Luxury Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1,490€ excl. VAT

Interested in this training program?

Apply

I'm interested

Download the program

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Key benefits of the Digital Strategy & Luxury program

A training program 100% focused on the challenges of Luxury.
A blend of theory and practice, utilizing digital marketing tools.
An expert trainer in digital strategy for luxury
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Digital Strategy & Luxury Course Objectives

Defining the strategic fundamentals of digital in Luxury
Understand the drivers of digital marketing for a brand in Luxury
Develop a strategy tailored to the brand's needs based on its positioning
Plan digital marketing actions consistent with the strategy

The admission process

The Digital Strategy & Luxury training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Applied to Luxury

Definition and Context
Positioning, offering, and strategy
Audiences

Digital and Marketing Strategy Applied to Luxury

The digital ecosystem of the Luxury industry
E-commerce / Retail Challenges

Content creation in Luxury

Content strategy
Do's and Don'ts

Website optimization in the Luxury sector

Customer journey and decision criteria
Content update

Purchase funnel and tools

Key Features
Integration into the ecosystem

Traffic Acquisition and Conversion for a Luxury Brand

Acquisition funnel in Luxury
SEO for a luxury brand
SEA for a Luxury brand
Social Ads for a Luxury Brand
Social media and influence for a Luxury brand
E-reputation for a Luxury brand
Email marketing for a Luxury brand
Third parties marketing

Tracking, performance analysis, and optimizations

Traffic analysis applied to Luxury
Tools and methods for optimization

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1,490€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

3-day training course

21 hours

Video

Group of up to 5 people

€2,190 (excluding tax)

Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

June 16–18, 2026

Remote

Places available

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

A very enriching training session; many thanks to the instructor, who was able to tailor the content to my needs.

Ségolène T.

Senior Operational Marketing Manager, Shiseido

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital strategies in the Luxury sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Strategy & Luxury training.
Please refer to the dedicated financing options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Satisfaction rate regarding acquired skills: 100%

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

Apply

Information updated on March 23, 2026

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