Intrapreneurship refers to an employee's ability to carry out an innovative project within the same company. This hybrid model between salaried employment and entrepreneurship is attracting more and more companies looking for agility and proactive employees.
The idea is to give certain employees the freedom to innovate, create or lead a project in an entrepreneurial spirit, without leaving the company. A strategic lever at the crossroads of startup culture and employee commitment. But how does it work in practice?
According to a Bpifrance study, nearly80% of large French companies have already set up an intrapreneurship program, or are considering doing so. This model makes it possible to stimulate innovation internally, without going through an external structure, by drawing on talent that is already present. It is based on trust, creativity and responsibility.
By offering time, resources or support, the company can help high-potential projects emerge, often more in line with its culture and objectives than a totally outsourced innovation.
Intrapreneurship is based on the idea that it's possible to have an entrepreneurial spirit while remaining in a salaried position. The intrapreneur identifies an opportunity, builds a solution, and pilots his or her project with concrete objectives. They act like an entrepreneur... but within an existing structure.
Intrapreneur profiles must :
Intrapreneurship is a powerful way of :
Many companies use it to accelerate their digital transformation or explore new markets.
Intrapreneurial projects often rely on digital tools such as collaborative platforms, project management, automation and NoCode. These technologies enable intrapreneurs to test, launch and evolve an MVP without depending on a tech department.
To succeed, the intrapreneur often surrounds himself with an agile, committed team with complementary skills. Together, they move forward autonomously, in line with the company's culture and objectives. This team is a driving force for internal innovation, capable of developing new offers, optimizing processes or opening up new markets, while drawing on the strengths and environment of the existing organization.
To enable the intrapreneur and his team to succeed, the company provides them with various resources. These may include time dedicated to the project, a specific budget, managerial support or access to in-house expertise (legal, marketing, technical, etc.). Some organizations go so far as to set up an incubator or intrapreneurship program to encourage the emergence and development of projects. The company can also offer a more flexible framework, conducive to experimentation, risk-taking and agility, while ensuring a close link with the relevant departments. These resources are essential to transforming an idea into a real lever for growth or transformation for the organization.
At Crews, we provide training in the intrapreneurial approach through long courses such as the master's degree. These Bac+5 courses enable you to structure an idea, manage a project, master the tools, while developing a proactive and agile posture in line with the chosen company.
Our work-studyMaster in Digital & Tourism gives our students the opportunity to carry out an intrapreneurial project for the company of their choice, and to make contact with it in order to develop their professionalism and network.
Crews also offers a number of short training courses for professionals that can help intrapreneurs bring their projects to fruition:
Today, the most attractive companies are those that leave room for creativity. Intrapreneurship is becoming a strategic asset for transforming the organization from within, without sudden disruption. It fosters continuous adaptation, skills enhancement and collective agility.
It's the ability to undertake an innovative project while remaining an employee.
Any employee with a relevant idea and the desire to structure it internally.
Project management, initiative, digital culture and autonomy.
Yes, Crews training courses give you the basics you need to get started.
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