In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more

Apply

I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Formulaire de candidature📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Demande de formation sur-mesure📆 Prendre un rendez-vous
Oops! The application has not been sent, please try again.

Download the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Customised training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Want to be called back?

Thank you, our Experience team will contact you quickly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
🔎 I would like to know more
📑 Download the program
Home
Bachelors 3rd year
Masters
MBA
Short online trainings
E-business
E-business
E-business
E-business
E-business
E-business
E-business
E-business
Brand Marketing / Management Training

Brand Marketing / Management Training

Brand Marketing / Management Training
2 jour
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1 620 € HT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

The Brand Marketing / Management course is designed to give you an in-depth understanding of the issues involved in creating, developing and managing a brand. Strategic positioning, brand identity, reputation management, storytelling, marketing activations and digitalization... You'll learn the most effective techniques for reinforcing brand image, increasing brand awareness and engaging consumers in the digital age.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Brand Marketing / Management Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Prochains événements

📅 Next sessions

No items found.
Please contact us for the next dates️ or a customised training 📩
No items found.

Benefits of Brand Marketing training

  • 100% Brand Marketing training
  • A mix of theory and practice
  • An expert Brand Marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

Brand Marketing training objectives

  • Understand the fundamentals of Brand Marketing and Brand Management.
  • Build a strong brand identity consistent with strategy
  • Develop an effective, differentiating brand strategy
  • Integrate digital tools and trends to optimize visibility and engagement
The admission process

Avis sur la formation

14 hours

Brand Management training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Developing a brand strategy
  • Introduction to Brand Marketing and Brand Management
  • Brand analysis and audit
  • Alignment between business objectives and brand strategy
  • Aligning the brand with its target
Brand digitization
  • Coordinate branding elements: logo, storytelling, interior design, etc.
  • The role of brand management in customer loyalty and acquisition
  • The importance of consistency in communication
  • Current trends in brand management 
  • Tools for optimizing your digital presence
  • E-reputation management
Implement actions consistent with strategy
  • Ways to keep the brand alive over time and across all channels
  • The importance of consistency across all contact points
  • Digital strategy, event communications and partnerships
  • Team training: embodying the brand at every stage of the customer journey
  • Tools and indicators to assess brand performance
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions in brand marketing and brand management. They can also continue their training in other skills.

They took part in this training

They recruited students for this training

No items found.

Financing Your Training

As Crews is Qualiopi-certified for training programs, there are many ways of financing Brand Marketing training.
Please see the page below dedicated to financing.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
Apply

‍Informations mises à jour le 25/11/2025

To go further

These courses may be of interest to you

Brand Marketing & Hospitality Training
2 days
In-person / Online
See the training
Brand Marketing & Luxury Training
2 days
In-person / Online
See the training
Freelance training
1 day
In-person / Online
See the training
Web project management training
2 days
In-person / Online
See the training
Intrapreneurship training
2 days
In-person / Online
See the training
Digital Marketing Training
2 days
In-person / Online
See the training
Employer Brand & HR Marketing Training
1 day
In-person / Online
See the training
Personal Branding training
1 day
In-person / Online
See the training
Our courses

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
Training organization and apprentice training center
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
© 2025 Crews Education