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Brand Marketing / Management Training

Brand Marketing / Management Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Brand Marketing / Management course is designed to give you an in-depth understanding of the issues involved in creating, developing and managing a brand. Strategic positioning, brand identity, reputation management, storytelling, marketing activations and digitalization... You'll learn the most effective techniques for reinforcing brand image, increasing brand awareness and engaging consumers in the digital age.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Brand Marketing / Management Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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Brand Marketing / Management Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,620 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

Highlights of the Brand Marketing training program

  • A training program 100% applied to Brand Marketing challenges
  • A blend of theory and practice
  • An expert trainer in Brand Marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

Brand Marketing Course Objectives

  • Understand the fundamentals of Brand Marketing and Brand Management.
  • Build a strong brand identity consistent with the strategy
  • Develop an effective and differentiating brand strategy
  • Integrating digital tools and trends to optimize visibility and engagement
The admission process

The curriculum for the Brand Management course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Develop a brand strategy
  • Introduction to Brand Marketing and Brand Management
  • Brand analysis and audit
  • Alignment between business objectives and brand strategy
  • Brand alignment with its target audience
Brand Digitization
  • Coordinate branding elements: logo, storytelling, interior design, etc.
  • The Role of Brand Management in Customer Retention and Acquisition
  • Importance of Consistency in Communication
  • Current trends in brand management 
  • Tools to optimize digital presence
  • E-reputation management
Implementation of actions consistent with the strategy
  • Methods to ensure brand longevity across all channels
  • Importance of Consistency Across All Touchpoints
  • Digital Strategy, Event Communication, and Partnerships
  • Team Training: Embodying the Brand at Every Stage of the Customer Journey
  • Tools and indicators for evaluating brand performance
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,620 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing brand marketing and brand management strategies. They can also continue their education to acquire other skills.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Brand Marketing training.
We invite you to consult the dedicated funding options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

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Our trainings

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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