F&B Marketing Course | Food Marketing

The F&B Marketing Course aims to explain the marketing fundamentals of running a bar or restaurant. Digital strategy, traffic acquisition, social networks, reservation tools, loyalty management... you'll learn how to define the most effective marketing and digital actions to develop an outlet.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

"F&B Marketing Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

No prerequisites

Further studies

Satisfaction ⭐

100%

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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F&B Marketing Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

€1,690 (excluding tax)

Interested in this training program?

Apply

I'm interested

Download the program

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Benefits of the F&B Marketing course

A training program 100% focused on the challenges of marketing in the food service industry.
A blend of theory and practice
An expert trainer in marketing for restaurants
Individualized support from our Experience team
Training that can be financed by OPCOs

Food & Beverage Marketing Course Objectives

Defining the marketing fundamentals for restaurant or bar management
Experimenting with essential tools for awareness, acquisition, and traffic conversion
Develop a strategy tailored to the needs of each point of sale based on its positioning
Plan marketing and digital actions consistent with the strategy

The admission process

The curriculum for the Food & Beverage Marketing course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of F&B Marketing

Definition and Context
Positioning, offering, and strategy
Audiences

Digital and Marketing Strategy Applied to the Restaurant Industry

The restaurant marketing ecosystem
B2C / B2B Challenges

Content creation for the restaurant industry

Content strategy
Do's and Don'ts

Website optimization for the restaurant industry

Customer journey
Decision Criteria
Content update
Offers, events

Online Booking Tools

Key Features
Integration into the marketing ecosystem

Traffic Acquisition and Conversion for a Retail Outlet

SEO for a restaurant
SEA for a restaurant
Social Ads for a Restaurant
Social Media and Influence for a Restaurant
E-reputation in the restaurant industry
Email marketing for a restaurant
Third parties marketing

Tracking, performance analysis, and optimizations

Traffic analysis applied to the restaurant industry
Tools and methods for optimization

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

€1,690 (excluding tax)

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

3-day training course

21 hours

Video

Group of up to 5 people

€2,490 (excluding tax)

Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

Remote

Remote

Remote

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions aimed at implementing marketing and digital initiatives in the restaurant sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

Financing Your Training

As Crews is Qualiopi certified for training activities, there are numerous aids and ways to finance the Food & Beverage Marketing training.
We invite you to consult the dedicated financing options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Satisfaction rate regarding acquired skills: 100%

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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Information updated on March 23, 2026

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