Luxury Marketing Training

The Luxury Marketing course aims to provide you with in-depth expertise in marketing strategies specific to Luxury brands, particularly within a digital environment. You will explore the use of social networks, advertising platforms, and third-party platforms, while mastering influence marketing as applied to the Luxury sector.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization Luxury Marketing" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Fundamentals of Marketing or Luxury

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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Luxury Marketing Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1,480€ excl. VAT

Interested in this training program?

Apply

I'm interested

Download the program

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Key benefits of the Luxury Marketing training

A training program 100% focused on the challenges of Luxury.
A blend of theory and practice, utilizing marketing tools.
An expert trainer in marketing in Luxury
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Luxury Marketing Course Objectives

Defining the strategic fundamentals of marketing in Luxury
Understand the drivers of marketing for a brand in Luxury
Develop a strategy tailored to the brand's needs based on its positioning
Plan marketing and digital actions consistent with the strategy

The admission process

The Luxury Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Marketing Applied to Luxury

Definition and Context
Positioning, offering, and strategy
Audiences

Marketing Strategy Applied to Luxury

The marketing ecosystem for Luxury
Brand Image and Storytelling
E-commerce / Retail Challenges

Brand Management in Luxury

Brand Image and Customer Experience
Content strategy
Bringing a Luxury brand to life

Customer Experience Digitization

Technological integration in Luxury
Technological Innovations in the Luxury Industry

Digital Marketing in Luxury

Acquisition funnel in Luxury
SEO and SEA for a luxury brand
Social Media & Ads for a Luxury Brand
Influencer Marketing for a Luxury Brand
Email marketing for a Luxury brand

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1,480€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

Remote

Remote

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing marketing strategies in the Luxury sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, there are numerous aids and ways to finance the Luxury Marketing training.
We invite you to consult the dedicated financing options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Satisfaction rate regarding acquired skills: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

Apply

Information updated on March 23, 2026

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