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Bachelor Digital & Business

Marketing and communications manager

Bachelor Digital & Business
Bac+3
1 year
Inter / Intra
Part-time
French / English
Group video training 💻
Customized training ⚙️
On request
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The Bachelor Digital & Business is ideal for developing skills in digital, marketing and communication professions. It also enables you to explore the wide range of sectors in which they can be used (hospitality, tourism, luxury goods, sustainable development, media, sport) in an international context. The course will enable you to master all the tools and methodologies used in digital marketing, and to grasp the different approaches to digital in an international context.

Next intake
October 2024
Next session 📅
October 2024
Certification
Recognized by the French government - Level 6*.
Target audience
Students
Accessibility
Bac+2 or 120 ECTS credits
Admission
Based on portfolio and oral presentation
Prerequisites
Basic knowledge of digital or marketing
Further studies
Master

*By decision of France Compétences on July 19, 2023, the Bachelor Digital & Business professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 6 (Bac+3) under the title "Chargé de marketing et communication", fiche RNCP37786 and delivered by Ascencia Business School.

The advantages of the Bachelor Digital & Business

  • Live and distance learning, with 20 students per class
  • Work carried out exclusively by in-house professionals
  • State-recognized title
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Objectives of the Bachelor Digital & Business

  • Develop marketing strategy and design communication tools
  • Master the levers of digital marketing and draw up a marketing and communication action plan
  • Adopt project management methods and coordinate customer relations
  • Manage a marketing action plan in an international context

Admissions for the Bachelor Digital & Business

This course is aimed at students with 2 years' higher education (BTS, DUT, digital school, business school, specialized school) who want to develop their skills in digital, marketing and communication professions.

  • First contact with an Experience team member
  • Eligibility based on application (CV, positioning grids, diplomas): reply within 48 hours
  • Admission based on a grand oral with a jury (personality, motivations and prospects): call within 2 weeks and reply within 48 hours.
525 hours

The Bachelor Digital & Business program

The work-study schedule isone week in class, two weeks on the job.

The program is organized as follows:

  • 80% of content focuses on digital and digital marketing skills‍
  • 20% of content is in project mode, applied to one or more business sectors (tourism, luxury goods, hospitality, catering, sustainable development, sport...).
  • Students can develop dual skills at Master if they wish to specialize in a particular sector.
105h: Marketing & Brand
  • Marketing
  • Social Media
  • Analytics
  • Search Engine Optimization (SEO)
  • Search Engine Advertising (SEA)
  • Emailing
  • Communication, Press
  • Brand Management
75h: Design & Content
  • Adobe Suite
  • UX/UI Design
  • Design and copywriting
  • Content strategy
75h: Technologies
  • HTML, CSS, JavaScript
  • Back-end and database development
  • Mobile Development
  • Content Management Systems (CMS)
  • NoCode
40h: Product & Methodologies
  • Project management
  • Agile Method
  • Customer Success Management
  • Methodologies

8pm: Business & Entrepreneurship
  • Digital & Corporate Law
  • Management and accounting
  • Corporate Social Responsibility
  • International approach
45h: Sector approach
  • Tourism
  • Hospitality
  • Luxury
  • Sustainability
  • Food
  • Sport
  • Distribution
  • Media
40h: Personal Development
  • Technical English
  • Speaking
  • Technology, sector and international watch

125h: Projects, seminars and coaching
  • 6 projects: Onboarding, UX/UI Design, Acquisition, Call for tenders, Photo/video, Real projects
  • Seminars: 2 face-to-face seminars (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can take up positions in the digital and marketing professions in companies in all sectors, or continue their studies with a Master's degree.

  • Digital marketing manager
  • Marketing and communications manager
  • Digital marketing manager
  • Marketing and communications project manager
  • Web project manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

Financing Your Training

The price of the Bachelor Digital & Business course for the year 2024-2025 is €7,500.
In the case of a sandwich course, training costs may be covered by OPCOs and companies when the course is carried out under an apprenticeship or professionalization contract.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Face-to-face seminars
  • Participation in conferences and events
  • Suite of high-performance technological tools: Google Workspace for Education, Slack, Edusign...
  • Provision of software licenses
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Number of work-study students: 100%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Information updated03/21/2024

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