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Bachelor Digital & Business

Marketing and Communications Manager

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Certification Course 🎓

Distance learning and work-study digital bachelor's degree

The Bachelor Digital & Business is designed to acquire solid skills in digital and marketing professions. This program will provide you with mastery of the essential tools and methodologies for digital marketing.

Location 📍
Online, from any city!
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 6*
Accessibility
Bac+2
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Master Digital & Business
Satisfaction ⭐

*The Digital & Business Bachelor prepares students for the title of “Marketing & Communication Manager”, certified Level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, and awarded by Ascencia Business School.

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Bachelor Digital & Business
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On request
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Price per participant
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Key benefits of the Digital & Business Bachelor program

  • Online and live courses
  • 30 professional speakers in digital and marketing (average age 35)
  • State-recognized qualification (RNCP Level 6)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling
  • 96% satisfaction for the current cohort (2024-2025)

Digital & Business Bachelor Program Objectives

  • Develop the marketing strategy and design communication tools
  • Mastering digital marketing levers and establishing a marketing and communication action plan
  • Mastering project management methodologies and coordinating client relationships
  • Lead a marketing action plan in an international context

Admissions for the Digital & Business Bachelor

This course is designed for students with two years of post-secondary education (equivalent to BTS, DUT, digital school, business school, specialized marketing school) who wish to develop their skills in digital, marketing, communication, and business professions.

The Digital & Business Bachelor's program

The work-study rhythm is one week in class, three weeks in a company.

The program is organized as follows:

  • 80% of the content focuses on digital and e-commerce skills.
  • 20% of the content is project-based.
145h: Digital Marketing & Sector-Specific Marketing
  • Strategic Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Advertising (SEA)
  • Analytics and CRO
  • CRM, Retention, and Emailing
  • Social Media
  • Content strategy
  • Social Selling
  • 360° Communication
  • Brand Positioning
  • Tourism Marketing & TravelTech
  • Luxury Marketing & LuxuryTech
  • Sports Marketing & SporTech
  • Hospitality Marketing & HotelTech
  • Restaurant Marketing & FoodTech
130h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Premiere)
  • UX/UI Design
  • Fundamentals of Web 
  • Content Management Systems (CMS)
  • NoCode & Automation
35h: Product & Innovation
  • E-commerce Project Management
  • Agile Methodology
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8 PM: Business & Entrepreneurship
  • Digital & Business Law
  • Become an independent / freelance professional
  • Corporate Social Responsibility
  • International approach
40h: Personal Development
  • Professional English applied to digital
  • Public Speaking 
  • Personal Branding
115h: Projects, seminars and support
  • Minimum 6 projects to complete: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° Project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners can enter roles in digital and business professions within companies across all sectors, or pursue further studies at the Master level.

  • E-commerce Manager
  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Digital Marketing Manager
  • Marketing and Communications Project Manager
  • E-business Project Manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

They took part in this training

Some of our partner companies

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Financing Your Training

Initial tuition for the Bachelor Digital & Business 2026-2027 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.

Other informations

Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • 30 expert speakers
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks.
It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defense
Results
  • National certification success rate: see the title's RNCP sheet
  • Certification attainment rate with Crews: 100%
  • Exam presentation rate: 100%
  • Further study rate: 100%
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Satisfaction rate at end of course: 100%.
  • Number of Apprentices: 100%
  • Number of Partner Companies: 150
  • Added value: digital and sectoral expertise.

CFA data is updated annually and available on the publication site.

Accessibility & International

‍Informationupdated on 19/05/2025

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