CRM & Tourism Training

The CRM & Tourism training aims to provide a comprehensive understanding of CRM challenges within the Tourism sector. Covering personalization, pre-stay, in-stay, and post-stay emails, loyalty programs, and various tools, you will learn the fundamental principles of effective digital customer relationship management in Tourism.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"CRM & Tourism Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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CRM & Tourism Training

Customised training ⚙️

On request

Online training 💻

860€ excl. VAT

7 hours of training

Price per participant

Interested in this training program?

Apply

I'm interested

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Benefits of the CRM & Tourism course

A training program 100% focused on the challenges of Tourism.
A blend of theory and practice, utilizing CRM tools.
An expert trainer in CRM for the Tourism sector
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

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CRM & Tourism Course Objectives

Understand the fundamentals of CRM applied to Tourism
Optimize customer relationship management
Develop loyalty and engagement strategies
Mastering CRM tools and their application

The admission process

The curriculum for the CRM & Tourism course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to CRM

Definition and Objective of CRM
Advantages of a CRM in Tourism
CRM Tools

Customer data collection and management

Data sources
Customer Segmentation
Data storage and security

Customer Experience Personalization and Automation

Customer preference analysis
Developing targeted campaigns
Using CRM tools to send personalized messages (emails, SMS, notifications)

Multichannel Communication

Customer relationship management across various channels (email, social media, chatbot...)
Developing digital loyalty programs and personalized rewards
Post-Travel Re-engagement Strategies

Performance Analysis and CRM KPIs

Monitoring key indicators (conversion rate, customer engagement, satisfaction)
CRM analytics tools to evaluate the effectiveness of marketing campaigns
CRM strategy optimization based on reports and customer feedback

CRM tools specific to Tourism and trends

CRM for Hotels, Travel Agencies, and Tour Operators (Reservation and Relationship Management)
Current trends (marketing automation, chatbots, and omnichannel CRM…)
Practical Case Studies Illustrating Effective CRM Utilization in the Sector

I'm interested

Formats tailored to your needs

1-Day Training Course

7 hours

Video

Group of up to 5 people

860€ excl. VAT

Price per participant
Short, intensive training 💪
Funding: Direct, OPCO, France Travail

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing CRM strategies applied to the Tourism sector. They can also continue their education to expand their skill set.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the CRM & Tourism training.
We invite you to consult the dedicated funding options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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‍Information updated on 02/05/2025