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Conversational marketing training

Conversational marketing training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Conversational marketing training: automate your customer exchanges

The Conversational Marketing training course will enable you to create engaging dialogue experiences via messaging, chatbots or live chat. You'll learn how to choose the right channels, design effective conversational scenarios and integrate these tools into your marketing strategy.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Conversational Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No
Further studies
Satisfaction ⭐

📅 Upcoming events

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Conversational marketing training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,620 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download program

Benefits of Conversational Marketing training

  • 100% conversational marketing training
  • A mix of theory and practice
  • An expert trainer in conversational marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Conversational marketing training objectives

  • Understanding the challenges and formats of conversational marketing
  • Identify the channels and tools best suited to your audience
  • Create high-performance automated conversations (chatbots, live chat, messaging)
  • Integrating conversational marketing into a global strategy
The admission process

The Conversational Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to conversational marketing
  • Definition, challenges and benefits
  • History and recent developments
  • Overview of use cases: acquisition, loyalty, after-sales service, HR...
Conversation channels
  • Messenger, WhatsApp, Instagram DM, live chat, in-app chat
  • Comparing channels by target
  • Choosing the right channel for the customer journey
Tools and platforms
  • Overview of the main solutions
  • Operating principles: scenarios, triggers, blocks
  • Connection to CRM and analytics tools
Creating effective conversations
  • Principles of good conversation architecture
  • Conversion-oriented copywriting
  • Variables, conditions, intelligent responses
Practical workshop
  • Designing a chatbot or conversational scenario
  • Flow creation in a no-code tool
  • Tests and iterations
Performance measurement
  • Define the right indicators (engagement, conversion, satisfaction)
  • User experience analysis
  • Continuous improvement of the conversational path
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,620 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to set up engaging conversational experiences, adapted to their marketing or customer relations objectives.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing conversational marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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