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Conversational Marketing Training

Conversational Marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Conversational Marketing Training: Automate Your Customer Interactions

The Conversational Marketing course will enable you to create engaging dialogue experiences via messaging apps, chatbots, or live chat. You will learn to choose the right channels, design effective conversational scenarios, and integrate these tools into your marketing strategy.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization in Conversational Marketing by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
None
Further studies
Satisfaction ⭐

📅 Upcoming events

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Conversational Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,620 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

Key advantages of the Conversational Marketing training program

  • A training program 100% applied to conversational marketing
  • A blend of theory and practice
  • An expert trainer in conversational marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Conversational Marketing Course Objectives

  • Understand the challenges and formats of conversational marketing
  • Identify the channels and tools suitable for one's audience
  • Creating high-performing automated conversations (chatbots, live chat, messaging)
  • Integrating conversational marketing into an overall strategy
The admission process

The Conversational Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Conversational Marketing
  • Definition, Challenges, and Benefits
  • Historical Background and Recent Developments
  • Overview of use cases: acquisition, retention, after-sales service, HR…
Conversation Channels
  • Messenger, WhatsApp, Instagram DM, live chat, in-app chat
  • Comparison of channels based on target audiences
  • Selection of the right channel according to the customer journey
Tools and platforms
  • Presentation of main solutions
  • Operating Principles: Scenarios, Triggers, Blocks
  • Connection to CRM and analytics tools
Creating effective conversations
  • Principles of Good Conversational Architecture
  • Conversion-oriented copywriting
  • Variables, conditions, intelligent responses
Practical Workshop
  • Design of a chatbot or a conversational scenario.
  • Building the flow in a no-code tool
  • Tests and iterations
Performance measurement
  • Defining the right indicators (engagement, conversion, satisfaction)
  • User Experience Analysis
  • Continuous improvement of the conversational journey
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,620 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to implement engaging conversational experiences tailored to their marketing or customer relationship objectives.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Conversational Marketing training.
We invite you to consult the dedicated funding options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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