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Conversational marketing training

Conversational marketing training

Conversational marketing training
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
920€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
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Download our program

Conversational marketing training: automate your customer exchanges

The Conversational Marketing training course will enable you to create engaging dialogue experiences via messaging, chatbots or live chat. You'll learn how to choose the right channels, design effective conversational scenarios and integrate these tools into your marketing strategy.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Conversational Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No
Further studies

📅 Upcoming webinars

📅 Next sessions

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Please contact us for the next dates️ or a customized training 📩
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Benefits of Conversational Marketing training

  • 100% conversational marketing training
  • A mix of theory and practice
  • An expert trainer in conversational marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Conversational marketing training objectives

  • Understanding the challenges and formats of conversational marketing
  • Identify the channels and tools best suited to your audience
  • Create high-performance automated conversations (chatbots, live chat, messaging)
  • Integrating conversational marketing into a global strategy
The admission process
7 hours

The Conversational Marketing training program

Introduction to conversational marketing
  • Definition, challenges and benefits
  • History and recent developments
  • Overview of use cases: acquisition, loyalty, after-sales service, HR...
Conversation channels
  • Messenger, WhatsApp, Instagram DM, live chat, in-app chat
  • Comparing channels by target
  • Choosing the right channel for the customer journey
Tools and platforms
  • Overview of the main solutions
  • Operating principles: scenarios, triggers, blocks
  • Connection to CRM and analytics tools
Creating effective conversations
  • Principles of good conversation architecture
  • Conversion-oriented copywriting
  • Variables, conditions, intelligent responses
Practical workshop
  • Designing a chatbot or conversational scenario
  • Flow creation in a no-code tool
  • Tests and iterations
Performance measurement
  • Define the right indicators (engagement, conversion, satisfaction)
  • User experience analysis
  • Continuous improvement of the conversational path
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to set up engaging conversational experiences, adapted to their marketing or customer relations objectives.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing conversational marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informationupdated on 14/05/2025

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