Neuromarketing Training

Neuromarketing is an innovative discipline that combines neuroscience and marketing to understand the cerebral processes influencing consumer purchasing decisions. This course will enable you to master neuromarketing tools and techniques to optimize your marketing strategies and enhance the effectiveness of your campaigns.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization Neuromarketing" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Digital fundamentals

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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Neuromarketing Training

Customised training ⚙️

On request

Online training 💻

€890 (excluding tax)

7 hours of training

Price per participant

Interested in this training program?

Apply

I'm interested

Download the program

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Key benefits of the Neuromarketing training

A training program 100% focused on neuromarketing challenges
A blend of theory and practice
An expert trainer in neuromarketing and consumer psychology
Individualized support from our Experience team
Training that can be financed by OPCOs

Neuromarketing Course Objectives

Understand the fundamentals of neuromarketing and its impact on consumer behavior
Apply neuroscience to optimize your marketing campaigns
Develop personalized marketing strategies by using emotional triggers
Enhance customer retention and maximize return on investment (ROI)

The admission process

The Neuromarketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Foundations and Applications of Neuromarketing

Definition and Evolution of Neuromarketing
Key Application Areas: Advertising, Design, User Experience
Case Studies of Companies Adopting These Techniques
Workshop: Critical analysis of a neuroscience-informed marketing campaign

Understanding the consumer's brain

Brain Structures Involved in Decision-Making
Role of emotions and sensory triggers
Cognitive Biases Influencing Purchasing Behavior
Workshop: Experimenting with Cognitive Biases in a Simulated Scenario

Neuromarketing Techniques and Tools

Eye tracking, EEG and other analysis methods
Measuring attention, memorization, and emotional engagement
Artificial Intelligence for Neuromarketing
Workshop: Using an Attention Detection Tool on an Advertising Visual

Storytelling and content influence

Forge an emotional connection with the consumer.
The Impact of Colors, Words, and Images on Perception
User experience optimization with cognitive design
Workshop: Designing an advertising campaign based on neuroscientific principles

I'm interested

Formats tailored to your needs

1-Day Training Course

7 hours

Video

Group of up to 5 people

€890 (excluding tax)

Price per participant
Short, intensive training 💪
Funding: Direct, OPCO, France Travail

2-day training course

14 hours

Video

Group of up to 5 people

1,590 € excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

Remote

Remote

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of this training, learners will have acquired the sought-after skills in marketing, communication, and advertising. They will be able to integrate neuromarketing techniques into their strategies to enhance campaign effectiveness and better understand customer behavior.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Neuromarketing training.
We invite you to consult the dedicated funding options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Individual progression rate: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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Information updated on March 23, 2026