CRM & Luxury Training

The CRM & Luxury training aims to provide a comprehensive understanding of CRM challenges within the Luxury sector. Covering personalization, pre-stay, in-stay, and post-stay emails, loyalty programs, and various tools, you will learn the fundamental principles of effective digital customer relationship management in Luxury.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"CRM & Luxury Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Fundamentals of Luxury

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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CRM & Luxury Training

Customised training ⚙️

On request

Online training 💻

840€ excl. VAT

7 hours of training

Price per participant

Interested in this training program?

Apply

I'm interested

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Benefits of the CRM & Luxury course

A training program 100% focused on the challenges of Luxury.
A blend of theory and practice, utilizing CRM tools.
An expert trainer in CRM for the Luxury sector
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

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CRM & Luxury Course Objectives

Understand the specificities of CRM in the Luxury sector.
Optimize customer relationship management for an ultra-personalized experience
Develop loyalty and exclusivity strategies adapted to Luxury
Mastering CRM tools and techniques for premium service

The admission process

The curriculum for the CRM & Luxury course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to CRM in Luxury

Defining CRM and its Role in the Luxury Sector
The Importance of Customer Relationship Management for Luxury Brands
Specific objectives of CRM in Luxury (customer loyalty, personalization, exclusivity)

Collection and management of high-end customer data

Data sources (purchases, exclusive events, in-store interactions, online data)
Developing detailed customer profiles (demographic, behavioral, psychographic data)
Secure management of sensitive customer data in compliance with regulations (GDPR)

Personalization and Luxury Customer Experience

Customer preference analysis
Developing targeted campaigns
Using CRM tools to send personalized messages (emails, SMS, notifications)

Customer Retention and VIP Programs

Implementation of exclusive loyalty programs for Luxury clients.
Developing VIP services (access to limited products, private events, dedicated services)
Strategies to Maintain Customer Engagement Beyond Transactions.

Multichannel and Omnichannel Communication

Use of various channels (email, private messaging, high-end chatbots...)
Communication consistency across channels (online, in-store, by phone)
Importance of Active Listening and Personalized Response

Performance Analysis and KPIs in Luxury CRM

Monitoring key indicators (satisfaction, repurchase rate, customer engagement)
Measuring the impact of CRM actions on customer loyalty and sales
Use of data to adjust strategies and continuously improve the customer experience

I'm interested

Formats tailored to your needs

1-Day Training Course

7 hours

Video

Group of up to 5 people

840€ excl. VAT

Price per participant
Short, intensive training 💪
Funding: Direct, OPCO, France Travail

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing CRM strategies in the Luxury sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the CRM & Luxury training.
We invite you to consult the dedicated funding options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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‍Information updated on 02/05/2025