In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more

Apply

I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Formulaire de candidature📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Inscription en session de groupe📝 Demande de formation sur-mesure📆 Prendre un rendez-vous
Oops! The application has not been sent, please try again.

Download the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - đŸ‡«đŸ‡·Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Customised training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Want to be called back?

Thank you, our Experience team will contact you quickly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
🔎 I would like to know more
📑 Download the program
Home
Bachelors 3rd year
Masters
MBA
Short online trainings
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Brand Marketing & Luxury Training

Brand Marketing & Luxury Training

Brand Marketing & Luxury Training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙
On request
Group video training đŸ’»
1,720 excl. VAT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

Formation Brand Marketing & Luxe : stratégie de marque de luxe

The Brand Management & Luxury course aims to give you a broad understanding of the issues involved in creating and managing a brand in the luxury world. Brand positioning, brand identity, brand management framework, storytelling, marketing activations... you'll learn the most effective techniques for creating and developing a brand in the luxury sector.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Brand Marketing & Luxury" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing concepts
Further studies
Satisfaction ⭐

📅 Prochains Ă©vĂ©nements

📅 Next sessions

No items found.
Please contact us for the next dates or a customised training đŸ“©
No items found.

The benefits of Brand Marketing and Luxury

  • 100% training in the challenges of the Luxury
  • A mix of theory and practice
  • An expert trainer in luxury brand marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

Objectifs de la formation Brand Marketing et Luxe

  • Comprendre les leviers du marketing de marque appliquĂ©s Ă  l’univers du luxe
  • DĂ©finir une stratĂ©gie marketing cohĂ©rente avec l’ADN et le positionnement d’une marque haut de gamme
  • CrĂ©er des campagnes de communication diffĂ©renciantes et porteuses de valeur
  • DĂ©ployer une stratĂ©gie d’activation omnicanale alignĂ©e avec les attentes du marchĂ© du luxe
The admission process

Avis sur la formation

14 hours

Program of the Brand Marketing & Luxury Course

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariĂ©s.

Introduction au brand marketing dans le luxe
  • ParticularitĂ©s du marketing de marque dans un environnement haut de gamme
  • Positionnement, hĂ©ritage, raretĂ© et storytelling
  • Équilibre entre image, produit et expĂ©rience
Définir une stratégie marketing de marque
  • Plateforme de marque et construction du discours
  • Identification des personas et segmentation
  • Alignement entre objectifs business et identitĂ©
Création de campagnes dans le luxe
  • Codes visuels, formats narratifs, supports de diffusion
  • Lancement produit, storytelling, ambassadeurs
  • Exemples de campagnes marquantes de grandes maisons
Activer sa stratégie sur les bons canaux
  • Digital, presse, retail, Ă©vĂ©nementiel, influence
  • Parcours client et cohĂ©rence omnicanale
  • ExpĂ©rience Ă©motionnelle et fidĂ©lisation
Practical workshop
  • Diagnostic d’une marque luxe existante
  • DĂ©finition d’une stratĂ©gie marketing complĂšte
  • PrĂ©sentation des recommandations et Ă©changes
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

They took part in this training

They recruited students for this training

No items found.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance Brand Marketing & Luxury training.
We invite you to consult the page below dedicated to financing methods.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
Apply

‍Informations mises à jour le 26/11/2025

To go further

These courses may be of interest to you

Brand Marketing & Hospitality Training
2 days
In-person / Online
See the training
Brand Marketing / Management Training
2 jour
In-person / Online
See the training
Growth Marketing & Luxury Training
2 days
In-person / Online
See the training
AI & Luxury Training
2 days
In-person / Online
See the training
Luxury codes training
2 days
In-person / Online
See the training
Wine and spirits marketing training
2 days
In-person / Online
See the training
Digital marketing & Luxury Training
2 days
In-person / Online
See the training
Luxury marketing training
2 days
In-person / Online
See the training
Social networking training
2 days
In-person / Online
See the training
Our courses

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
Training organization and apprentice training center
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
© 2025 Crews Education