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The Bachelor's Degree in Digital Marketing & E-commerce is ideal for developing your skills in digital and marketing fields, as well as the specifics of online sales. The program will enable you to master all the tools and methodologies used in digital marketing and e-commerce, and apply them to your preferred industry.
*Professional Certification “Digital Marketing and E-commerce Manager” issued by EIMP (Ecole Internationale de Management de Paris), registered at Level 6 of the RNCP by decision of France Compétences on March 28, 2025, with registration valid until March 28, 2028. NSF codes 310, 312, and 320. Certification available through the VAE program - https://eimparis.com/vae/
RNCP entry no. 40377 is available at: https://www.francecompetences.fr/recherche/rncp/40377/
The certification consists of three skill modules. The certification is awarded only upon successful completion of all skill modules. It is entirely possible to complete one or more modules even if the certification has not been fully earned.
The program is designed for students who wish to develop their skills in the fields of digital technology, marketing, and e-commerce.
The general schedule for the work-study program isone week of classes followed by three weeks of work experience.
The program is organized as follows:
Examples of add-on modules related to the learner’s target industry: Industry trends and market intelligence, technological tools in the industry…
As a recent graduate of the Class of 2024 Bachelor’s program, I highly recommend this program. The faculty is highly professional, the courses are engaging, and the instructors—experts in their fields—bring real value to the program. The work-study component is well-supervised, which allowed me to develop solid, practical skills. Thanks to Crews, I was able to land my very first permanent position. I’m very happy to have been part of this journey. I highly recommend it!
Noé M.
P2024
The fact that the training integrates both Tourism and digital communication represents a significant advantage, allowing me to stand out from other students. These two skills are particularly important to me, and I haven't found other schools that offer this unique combination.
Lou F.
P2025
As a bachelor’s student, I feel that this has been an incredibly enriching experience. The synchronous online format made learning flexible and interactive, allowing me to balance my entrepreneurial project, work-study program, personal life, and studies. The discussions with the instructors were particularly stimulating, adding a practical and concrete dimension to the theoretical knowledge. The group dynamics with the other students were a highlight, fostering the sharing of ideas and the building of a strong network, particularly with the 35 instructors. This program also exposed me to a wide range of topics, far exceeding my initial expectations and broadening my perspective on digital technology and business. In short, it was a formative, interactive experience full of memories and discoveries.
Ugo T.
P2024
Upon completion of the program, graduates can pursue careers in digital marketing and e-commerce at companies across all industries, or continue their studies toward a master’s degree.
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The tuition for the Bachelor's program in Digital Marketing & E-commerce for the 2026–2027 academic year is €7,500.
Scholarships may be awarded to support French or international students who have demonstrated academic and professional excellence throughout their studies, who face financial constraints, who are pursuing an entrepreneurial project, or who contribute to the diversity of our student body.
For work-study programs (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.
To learn about all fees and financing options, please consult our dedicated page.
Module 1: Defining an Organization’s Digital Marketing and E-commerce Strategy
- Conduct quantitative and qualitative research by collecting data using a variety of tools and establishing a monitoring system to develop a market study aimed at identifying the potential and expectations of the target market, customer behavior, and trends in digital accessibility.
- Segment the business’s customers and prospects (B2B and B2C) by analyzing internally collected data—particularly regarding their media behavior—to define inclusive buyer personas that will guide the company’s communication strategy and product offerings. - Conduct a SWOT analysis of the business’s communication strategy by identifying the strengths and weaknesses of the current strategy and the opportunities and threats identified in the external analysis to set the objectives and main priorities of the digital marketing and responsible e-commerce strategy in compliance with regulations.
- Select the 360-degree inbound and outbound digital marketing channels to be activated at each stage of the conversion funnel by mapping out the various steps in the buyer persona’s journey, in order to develop an action plan for the digital marketing strategy and achieve the set objectives in compliance with regulations (GDPR, industry-specific regulations, etc.).
- Calculate the internal and external investments and resources required to implement the digital marketing strategy using a spreadsheet to estimate the annual budget and allocate expenses based on priorities.
- Develop predictive performance dashboards that incorporate digital marketing KPIs to ensure the smooth execution and successful completion of the action plan.
Module 2: Developing and managing the digital resources needed to implement the action plan
- Create a website mockup that prioritizes the user experience using software such as Adobe XD, Figma, Axure, etc., to prototype pages and screens in order to customize and enhance the selected CMS software in accordance with the specifications.
- Create business accounts on social media platforms in line with the brand strategy to increase the company’s visibility and attract and retain customers.
- Centralize all business accounts by setting up a social media management platform to plan, publish, and moderate the company’s social media posts.
- Develop campaigns by selecting a comprehensive suite of 360-degree marketing materials tailored to the brand’s buyer personas, with the goal of reaching as many potential customers as possible within the defined catchment area.
- Create multimedia content (text, images, video, and audio) using content creation software (e.g., Canva, Adobe Suite) and generative AI tools tailored to the selected 360-degree communication channels to enhance the company’s visibility and showcase its expertise.
- Enhance the user experience (UX) by implementing techniques that are accessible to all users, particularly those with disabilities, thereby driving lead generation to increase revenue and build customer loyalty while complying with regulations.
- Build trust with visitors by securing the site and regularly monitoring its security to encourage traffic, increase time spent on the site, and facilitate purchases and online payments with complete peace of mind.
- Regularly update the website’s editorial content by publishing new material, correcting errors, and keeping information current, in compliance with regulations, to optimize search engine optimization (SEO) in order to drive traffic and build customer loyalty.
Module 3: Leading the digital marketing and online sales strategy within a CSR framework
- Interpret the ROI and performance metrics shown in the tracking dashboards by identifying variances, and work with the relevant operational departments to make quick and sustainable decisions based on the results of each campaign.
- Make the necessary adjustments by evaluating the impact of campaigns against established goals to optimize results in a responsible manner.
- Implement one or more inclusive communication tools by working with the relevant cross-functional teams (web, IT, marketing, etc.) to select the appropriate software (Trello, Monday, Drive, etc.) to organize, track, and optimize task completion throughout the digital marketing and e-commerce project.
- Implement a continuous improvement tool (ticketing system) for the customer experience that is accessible to people with disabilities, enabling stakeholders to report issues and incidents to the technical teams.
- Prepare written and oral reports tailored to all audiences, including people with disabilities, using office software, spreadsheets, and/or specialized reporting tools (such as HubSpot, Google Sheets, etc.) to present the results of the implemented strategy and make the necessary decisions in collaboration with management and the relevant teams.
Certification-related indicators:
Metrics related to Crews:
CFA data is updated annually and available on the publication site.
Information updated on May 22, 2026
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