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Bachelor Digital & E-commerce

Marketing and Communications Manager

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Certification Course 🎓

Bachelor in E-commerce online and on a sandwich course

The Bachelor Digital & E-commerce is ideal for developing skills in digital and marketing professions, with a focus on the specificities of online sales. The program will enable you to master all the tools and methodologies used in digital marketing and e-commerce.

Location 📍
Online, from any city!
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 6*
Accessibility
Bac+2
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Master Digital & Business (or other Master)
Satisfaction ⭐

*The Digital & E-commerce Bachelor prepares students for the title of “Marketing & Communication Manager”, certified Level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, and awarded by Ascencia Business School.

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Bachelor Digital & E-commerce
Customised training ⚙️
On request
Online training 💻
Price per participant
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Key benefits of the Digital & E-commerce Bachelor program

  • Online and live courses
  • 30 professional speakers in digital, marketing, and e-commerce (average age 35)
  • State-recognized qualification (RNCP Level 6)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling
  • 96% satisfaction with current promotions (2024-2025)

Digital & E-commerce Bachelor Program Objectives

  • Develop the marketing strategy and design communication tools
  • Mastering digital marketing levers and establishing a marketing and communication action plan
  • Mastering project management methodologies and coordinating client relationships
  • Lead a marketing action plan in an international context

Admissions for the Digital & E-commerce Bachelor

This course is designed for students with two years of post-secondary education (equivalent to BTS, DUT, digital school, business school, specialized school) who wish to develop their skills in digital, marketing, and communication professions.

The Digital & E-commerce Bachelor's program

The work-study rhythm is one week in class, three weeks in a company.

The program is organized as follows:

  • 80% of the content focuses on digital and e-commerce skills.
  • 20% of the content is project-based.
145h: Digital Marketing & E-commerce
130h: Design & Tech
  • Design Thinking
  • Adobe Suite
  • UX/UI Design
  • Copywriting
  • Content strategy
  • Front-end Development
  • Shopify and E-commerce CMS
  • NoCode
  • Databases and Automation
35h: Product & Innovation
  • E-commerce Project Management
  • Agile Methodology
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8 PM: Business & Entrepreneurship
  • Digital, E-commerce, and Business Law
  • Become an independent / freelance professional
  • Corporate Social Responsibility
  • International approach
40h: Personal Development
  • Professional English applied to e-commerce
  • Public Speaking
  • Technological, Sectoral, and International Monitoring

115h: Projects, seminars and support
  • 6 projects: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, Real-world projects
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

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Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners can enter roles in digital and e-commerce professions within companies across all sectors, or pursue further studies at the Master level.

  • E-commerce Manager
  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Digital Marketing Manager
  • Marketing and Communications Project Manager
  • E-commerce Project Manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

They took part in this training

Some of our partner companies

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Financing Your Training

Initial tuition for the Bachelor Digital & E-commerce 2026-2027 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Online face-to-face Courses
  • Participation in courses and practical work led by active professionals 
  • Completion of projects for partner companies, with coaching from active professionals
  • In-person seminars
  • Participation in conferences and events
  • Suite of High-Performance Technological Tools: Google Workspace for Education, Slack, Edusign…
  • Provision of software licenses
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks.
It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defense
Results

This program is new for the year 2026-2027. The results will be updated in December 2027.

  • Number of Apprentices: NA
  • Satisfaction rate at end of training: NA
  • National certification success rate: see the title's RNCP sheet
  • Certification attainment rate with Crews: NA
  • Exam presentation rate: NA
  • Further study rate: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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