Brand Marketing & Hospitality | Brand Management Hospitality

The Brand Management/Marketing & Hospitality course is designed to give you a broad understanding of the issues involved in creating and managing a brand in the hotel industry. Brand positioning, brand identity, brand management framework, storytelling, marketing activations... you'll learn the most effective techniques for creating and developing a brand in the hotel sector.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Brand Marketing & Hospitality" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

No prerequisites

Further studies

Satisfaction ⭐

100%

Would you like to be called backby our Experience team? 📞

📅 Prochains événements

📅 Next sessions

Remote

Remote

Remote

Please contact us for the next dates️ or a customised training 📩

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Benefits of Brand Marketing & Hospitality course

Training that is 100% applied to the challenges of the hotel industry
A mix of theory and practice, using brand marketing tools
An expert trainer on Brand Marketing in the hotel industry
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

The admission process

Avis sur la formation

Tailor-made, effective and relevant tools. I was delighted with the course and highly recommend it.

Caroline P.

Elle Hospitality

14 hours

Program of the Brand Management & Hospitality course

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Understand the challenges of building a hotel brand

Brand definition: rational and emotional aspects
Hotel brand specifics (customer experience, hospitality, perception)
Case studies: analysis of hotel brands

Understanding the challenges of brand management for a hotel or hotel brand

Brand positioning: luxury, budget, boutique, etc.
Coordinate branding elements: logo, storytelling, interior design, etc.
The role of brand management in customer loyalty and acquisition
The importance of consistency in communication
Current trends in brand management for the hotel industry

Developing a brand strategy for a hotel or hotel brand

Brand analysis and auditing applied to the hotel industry
Alignment between business objectives and brand strategy
Steps for creating a brand strategy: defining targets, brand promises and values, building a strategic brand plan

Implement brand actions consistent with strategy

Ways to keep the brand alive over time and across all channels
The importance of consistency across all contact points
Digital strategy, event communications and partnerships
Team training: embodying the brand at every stage of the customer journey
Tools and indicators to assess brand performance

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I'm interested

Career opportunities and further studies

Job opportunities and career paths

They took part in this training

They recruited students for this training

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing Brand Marketing & Hospitality training.
We invite you to consult the page dedicated to financing methods below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Individual progression rate: 100%.

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informations mises à jour le 25/11/2025

Brand Marketing & Hospitality Training

📅 Prochains événements

📅 Next sessions

Benefits of Brand Marketing & Hospitality course

Avis sur la formation

Program of the Brand Management & Hospitality course

Career opportunities and further studies

Job opportunities and career paths

They took part in this training

They recruited students for this training

Financing Your Training

Other informations

These courses may be of interest to you

Stay informed!

Apply

I'm interested

Download the program

Want to be called back?

Brand Marketing & Hospitality Training

📅 Prochains événements

📅 Next sessions

Benefits of Brand Marketing & Hospitality course

Avis sur la formation

Program of the Brand Management & Hospitality course

Career opportunities and further studies

Job opportunities and career paths

They took part in this training

They recruited students for this training

Financing Your Training

Other informations

These courses may be of interest to you

Stay informed!