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Brand Marketing & Hospitality Training

Brand Marketing & Hospitality Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Master Brand Marketing for Your Hotels!

The Brand Management/Marketing & Hospitality course is designed to give you a broad understanding of the issues involved in creating and managing a brand in the hotel industry. Brand positioning, brand identity, brand management framework, storytelling, marketing activations... you'll learn the most effective techniques for creating and developing a brand in the hotel sector.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Brand Marketing & Hospitality Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No prerequisites
Further studies
Satisfaction ⭐
100%

📅 Upcoming events

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Brand Marketing & Hospitality Training
Customised training ⚙️
On request
Online training 💻
€990 (excluding tax)
7 hours of training
Price per participant
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of Brand Marketing & Hospitality course

  • A training program 100% applied to Hospitality challenges
  • A blend of theory and practice, utilizing brand marketing tools.
  • An expert trainer in Brand Marketing for the Hospitality industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs
The admission process

Program of the Brand Management & Hospitality course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Understand the challenges and formation of a brand applied to Hospitality
  • Brand Definition: Rational and Emotional Aspects
  • Brand specificities in Hospitality (customer experience, hospitality, perception)
  • Case Studies: Analysis of Hotel Brands
Understand the strategic challenges of brand management for a hotel or a brand in the Hospitality sector
  • Brand positioning: Luxury, economy, boutique, etc.
  • Coordinate branding elements: logo, storytelling, interior design, etc.
  • The Role of Brand Management in Customer Retention and Acquisition
  • Importance of Consistency in Communication
  • Current trends in brand management in the Hospitality sector
Develop a brand strategy for a hotel or a brand in the Hospitality sector
  • Brand analysis and audit applied to Hospitality
  • Alignment between business objectives and brand strategy
  • Steps to create a brand strategy: defining target audiences, brand promises and values, developing a strategic brand plan
Implement branding initiatives consistent with the strategy
  • Methods to ensure brand longevity across all channels
  • Importance of Consistency Across All Touchpoints
  • Digital Strategy, Event Communication, and Partnerships
  • Team Training: Embodying the Brand at Every Stage of the Customer Journey
  • Tools and indicators for evaluating brand performance
I'm interested

Formats tailored to your needs

1-Day Training Course
7 hours
Video
Group of up to 5 people
€990 (excluding tax)
Price per participant
Short, intensive training 💪
Funding: Direct, OPCO, France Travail
2-day training course
14 hours
Video
Group of up to 5 people
1,720 excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

July 15–17, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

"

Customized, effective, and relevant tools offered. I was delighted with this training and highly recommend it.

Caroline P.

Elle Hospitality

Career opportunities and further studies

Job opportunities and career paths

They took part in this training

Some of our partner companies

Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Brand Marketing & Hospitality training.
Please refer to the dedicated financing options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Individual progression rate: 100%.
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

These courses may be of interest to you

Brand Marketing & Luxury Training
2 days
In-person / Online
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Brand Marketing / Management Training
Day 2
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F&B Marketing Training
2 days
In-person / Online
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HotelTech Training
2 days
In-person / Online
See the training
Loyalty Marketing Training
1 day
In-person / Online
See the training
SEO & Hospitality Training
2 days
In-person / Online
See the training
Digital Strategy & Hospitality Training
2 days
In-person / Online
See the training
Our trainings

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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