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Emailing Training

Emailing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Emailing Training: Create Effective Online Campaigns

The Email Marketing training will enable you to design effective, targeted campaigns aligned with your marketing objectives. You will learn to segment your contact databases, personalize your messages, and analyze results to continuously optimize your sends.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Email Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
None
Further studies
Satisfaction ⭐

📅 Upcoming events

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Emailing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1 360€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the Email Marketing course

  • A training program 100% applied to email marketing
  • A blend of theory and practice, utilizing emailing tools.
  • An expert trainer in email marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Emailing Course Objectives

  • Understand the fundamentals of email marketing
  • Creating high-performing campaigns tailored to business objectives
  • Segment databases and personalize content
  • Measuring, analyzing, and optimizing sending performance
The admission process

The curriculum for the Email Marketing course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Email Marketing
  • Definition, Strengths, and Performance Levers
  • Email typologies: newsletters, transactional, automated
  • Regulation: GDPR, consent, and best practices
Building and segmentation of the contact database
  • Collection Strategies (forms, lead magnets...)
  • Segmentation Criteria (demographic, behavioral, CRM…)
  • Unsubscription management and database cleansing
Developing email campaigns
  • Defining the objective, target audience, and message
  • Structure of an Effective Email: Subject, Design, Call-to-Action
  • Good writing and graphics
Selection and proficiency in tools
  • Overview of solutions: Brevo, Mailchimp, Hubspot, ActiveCampaign…
  • Getting Started with a Tool (Guided Exercises)
  • List management, template creation, and simple scenarios
Performance measurement
  • Key KPIs: Open Rate, Click-Through Rate, Conversion Rate, Unsubscribe Rate
  • Performance analysis and benchmarks
  • Continuous optimization and A/B testing
Practical Workshop
  • Design of a complete campaign: target, segmentation, creation, deployment.
  • Tests, analysis, and peer feedback
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1 360€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to implement an effective email marketing strategy, create engaging campaigns, and meticulously analyze results to improve customer relationships.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training programs, numerous aids and funding options are available to finance the Emailing Course.
We invite you to consult the dedicated funding methods page below.

Read more
Read more

Other informations

Methods used
  • Course delivery by digital industry professionals 
  • Varied and dynamic teaching methods (case studies, workshops, and practical exercises)
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

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Our trainings

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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