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Emailing training

Emailing training

Emailing training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 360€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
I'm interested
Download our program

Emailing training will enable you to design effective, targeted campaigns in line with your marketing objectives. You'll learn how to segment your contact bases, personalize your messages and analyze results to continuously optimize your mailings.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Specialized Emailing by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No
Further studies

📅 Upcoming webinars

📅 Next sessions

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Emailing training benefits

  • Training applied 100% to email marketing
  • A mix of theory and practice, using emailing tools
  • An expert email marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Emailing training objectives

  • Understanding the fundamentals of email marketing
  • Create high-performance campaigns tailored to sales objectives
  • Segment databases and personalize content
  • Measure, analyze and optimize dispatch performance
The admission process
14 hours

Emailing training program

Introduction to email marketing
  • Definition, strengths and performance drivers
  • Email types: newsletters, transactional, automated
  • Regulations: RGPD, consent and best practices
Creation and segmentation of the contact database
  • Collection strategies (forms, lead magnets, etc.)
  • Segmentation criteria (demographic, behavioral, CRM, etc.)
  • Unsubscribe and basic cleaning management
Creating email campaigns
  • Define the objective, target and message
  • Structure of an effective email: subject, design, call-to-action
  • Good writing and graphics
Choosing and mastering tools
  • Overview of solutions : Brevo, Mailchimp, Hubspot, ActiveCampaign...
  • Getting to grips with a tool (guided exercises)
  • List management, template creation and simple scenarios
Performance measurement
  • Key KPIs: open rate, click rate, conversion rate, unsubscribe rate
  • Performance analysis and benchmarks
  • Continuous optimization and A/B testing
Practical workshop
  • Design of a complete campaign: target, segmentation, creation, dispatch
  • Peer testing, analysis and feedback
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I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, learners will be able to implement an effective emailing strategy, create engaging campaigns and analyze results in detail to improve customer relations.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Emailing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by digital activity professionals 
  • Varied, dynamic teaching methods (case studies, workshops and assignments)
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated 06/06/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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