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Digital marketing & Hospitality Training

Digital marketing & Hospitality Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Master digital marketing for your hotels!

The Digital Marketing & Hospitality course aims to provide a comprehensive understanding of digital marketing levers for accommodation businesses. Through analysis, distribution, acquisition, conversion, retention, and tools, you will learn how the main digital marketing tools function and how to define the most effective digital actions based on business opportunities.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization in Digital Marketing & Hospitality by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of Hospitality
Further studies
Satisfaction ⭐

📅 Upcoming events

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Digital marketing & Hospitality Training
Customised training ⚙️
On request
Online training 💻
€990 (excluding tax)
7 hours of training
Price per participant
Interested in this training program?
Apply
I'm interested
Download the program

Key advantages of the Digital Marketing & Hospitality training program

  • A training program 100% applied to Hospitality challenges
  • A blend of theory and practice, utilizing digital marketing tools.
  • An expert trainer in digital marketing in Hospitality
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital Marketing & Hospitality Course Objectives

  • Identify the specificities of digital marketing applied to Hospitality
  • Understand the drivers of digital marketing for managing a hotel or accommodation
  • Develop a strategy tailored to accommodation needs
  • Implement digital marketing actions consistent with the strategy
The admission process

The Digital Marketing & Hospitality training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Marketing Applied to Hospitality
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital strategy applied to Hospitality
  • The digital marketing ecosystem for the Hospitality industry
  • Acquisition funnel in Hospitality
Hotel website management
  • Customer journey and decision criteria
  • Updating content, offers, events...
  • Booking engine
SEO for a hotel
  • Semantic analysis, lexical fields, and keywords
  • The 4 Pillars of SEO Applied to Hospitality
SEA for a hotel
  • Strategies for Hotels
  • Ad optimization
Social Ads for a Hotel
  • Channels and specificities
  • Segmentation Criteria applied to Hospitality
  • Ad optimization
Social Media and Influence for a Hotel
  • Content creation: do's and don'ts
  • Influencer Marketing in Hospitality
I'm interested

Formats tailored to your needs

1-Day Training Course
7 hours
Video
Group of up to 5 people
€990 (excluding tax)
Price per participant
Short, intensive training 💪
Funding: Direct, OPCO, France Travail
2-day training course
14 hours
Video
Group of up to 5 people
€1,690 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

May 26–28, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital marketing initiatives in the Hospitality sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Marketing & Hospitality training.

We invite you to visit the financing page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of course: 100%.
  • Individual progression rate: 100%.
Accessibility & International
Apply

Information updated on March 25, 2026

To go further

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Our trainings

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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