Loyalty Marketing Training

The Loyalty Marketing course aims to provide a comprehensive understanding of the implications of loyalty across various sectors, such as Hospitality and Tourism. You will grasp the concept of customer loyalty through numerous examples and discover the main strategies of Loyalty Marketing.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization in Loyalty Marketing by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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Loyalty Marketing Training

Customised training ⚙️

On request

Online training 💻

920€ excl. VAT

7 hours of training

Price per participant

Interested in this training program?

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I'm interested

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Key advantages of the Loyalty Marketing training program

A blend of theory and practice, utilizing Loyalty Marketing tools.
An expert trainer in Loyalty Marketing
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

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Loyalty Marketing Course Objectives

Understand the principles of loyalty marketing and its impact on customer retention.
Design effective loyalty programs tailored to consumer needs
Using CRM tools and data to personalize the customer experience
Analyze trends and innovations to optimize customer loyalty strategies

The admission process

The Loyalty Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Loyalty Marketing

Definition and Importance of Customer Loyalty
The different types of loyalty programs (points, rewards, exclusive offers)
Objectives of Loyalty Marketing: Increase in Retention Rate and Customer Lifetime Value

Design and management of loyalty programs.

Developing a loyalty program
Program integration into the customer experience and reward management
Case Studies: Analysis of Successful Loyalty Programs

Using CRM tools in loyalty marketing

Leveraging customer data to personalize offers and communications
CRM tools and automation platforms to manage interactions and loyalty programs
Analysis of customer feedback to improve offerings and satisfaction

Loyalty Marketing Trends in Hospitality and Tourism

Innovations in loyalty marketing: gamification, advanced personalization, AI
The impact of social media and digitalization on loyalty programs
Measuring the effectiveness of loyalty programs and adjusting strategies accordingly

I'm interested

Formats tailored to your needs

1-Day Training Course

7 hours

Video

Group of up to 5 people

920€ excl. VAT

Price per participant
Short, intensive training 💪
Funding: Direct, OPCO, France Travail

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to hold positions related to the implementation of loyalty strategies across various sectors.

They will also be able to deepen their skills in digital marketing, CRM, and customer relationship management.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Loyalty Marketing training.
We invite you to consult the dedicated funding options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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‍Information updated on February 12, 2025