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CRM & Hospitality Training

CRM & Hospitality Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Master CRM for your hotels!

The CRM & Hospitality training aims to provide a comprehensive understanding of CRM challenges within the Hospitality sector. Covering personalization, pre-stay, in-stay, and post-stay emails, loyalty programs, and various tools, you will learn the fundamental principles of effective digital customer relationship management in Hospitality.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"CRM & Hospitality Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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CRM & Hospitality Training
Customised training ⚙️
On request
Online training 💻
860€ excl. VAT
7 hours of training
Price per participant
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the CRM & Hospitality course

  • A training program 100% applied to Hospitality challenges
  • A blend of theory and practice, utilizing CRM tools.
  • An expert trainer in CRM for the Hospitality industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

CRM & Hospitality Course Objectives

  • Understanding the role of CRM in customer relationship management in Hospitality
  • Optimize the customer experience through segmentation and personalization
  • Mastering CRM tools to enhance customer loyalty and satisfaction
  • Develop an effective digital communication strategy
The admission process

Program of CRM & Hospitality course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

The Digital Customer Journey
  • Understand the key stages of the customer journey in Hospitality
  • The impact of digital technology on the customer experience before, during, and after their stay
  • Good practices for smooth and efficient interaction management
    • Segmentation and Personalization
  • Definition and Importance of Customer Segmentation
  • Leveraging data to offer tailored products and services
  • Practical case studies: creation of personalized campaigns
    • The Different Ways to Communicate
  • Emails, SMS, chatbots, and social networks: how to use them effectively?
  • Automation and communication scenarios
  • Strategies to Enhance Customer Engagement and Loyalty
    • CRM tools in Hospitality
  • Overview of CRM solutions adapted to the Hospitality sector
  • CRM integration with other systems (PMS, channel manager, etc.)
  • Data analysis to optimize satisfaction and profitability
    • I'm interested

    Formats tailored to your needs

    1-Day Training Course
    7 hours
    Video
    Group of up to 5 people
    860€ excl. VAT
    Price per participant
    Short, intensive training 💪
    Funding: Direct, OPCO, France Travail

    📅 Next sessions

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    Upcoming dates available upon request 📩

    In-house training

    Masterclass
    1–2 hours
    5–100 people
    On request
    Thematic Conference
    : Customized Program
    Half-day
    3,5h
    5–100 people
    On request
    Workshop
    : Customized Program
    Days
    1 to 5 days
    On request

    Intensive Course Groups of up to 12 students
    Custom-made
    Up to 200 people
    On request
    100% Custom-Made
    Hybrid Courses

    Available options

    One-on-one coaching
    Replay recording
    E-learning
    Assessment of the current situation

    All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

    Feedback on the training

    Career opportunities and further studies

    Job opportunities and career paths

    Upon completion of the training, learners will be eligible for positions focused on implementing CRM strategies in the Hospitality sector.

    They can also continue to train in other skills of the sector.

    They took part in this training

    Some of our partner companies

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    Financing Your Training

    Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the CRM & Hospitality training.
    Please refer to the dedicated financing options page below.

    Read more
    Read more

    Other informations

    Methods used
    • Training led by professionals in activity 
    • Varied and dynamic teaching methods 
    • Individual supervision by the Experience team
    Evaluation methods
    • End-of-course assessment via quiz or project report
    Results

    The first intake of trainees has not yet completed the course. Results will be updated at that time.

    • Satisfaction rate at end of training: NA
    • Individual progression rate: NA
    Accessibility & International
    Apply

    Information updated on March 23, 2026

    To go further

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    Crews is committed to a Quality approach, our educational project is based on 5 commitments.
    Crews is Qualiopi certified and is listed on DataDock.
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    Quality certification has been awarded for the following categories of action:
    - training activities,
    - apprenticeship course center.
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