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Digital Marketing Training

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Certification Course 🎓

The Digital Marketing course aims to provide a comprehensive understanding of digital marketing levers. Through analysis, distribution, acquisition, conversion, retention, and tools, you will learn how the main digital marketing tools function and how to define the most effective digital actions based on business opportunities.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization Digital Marketing" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital fundamentals
Further studies
Satisfaction ⭐

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Digital Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,250€ excl. VAT
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Key advantages of the Digital Marketing training program

  • A training program 100% applied to the challenges of key professions
  • A blend of theory and practice, utilizing digital marketing tools.
  • An expert trainer in digital marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital Marketing Course Objectives

  • Identify the specificities of digital marketing
  • Understand the drivers of digital marketing
  • Develop a strategy tailored to the needs of key professions
  • Implement digital marketing actions consistent with the strategy

The Digital Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Marketing
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital Strategy
  • The digital marketing ecosystem
  • Acquisition funnel
Website management
  • Customer journey and decision criteria
  • Updating content, offers, events...
  • Conversion funnel
SEO
  • Semantic analysis, lexical fields, and keywords
  • The 4 Pillars of SEO
SEA
  • Strategies for Key Professions
  • Ad optimization
Social Ads
  • Channels and specificities
  • Segmentation Criteria
  • Ad optimization
Social Media and Influence
  • Content creation: do's and don'ts
  • Influencer Marketing

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital marketing initiatives in main professional fields.

They took part in this training

Some of our partner companies

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Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Marketing training.

We invite you to visit the financing page below.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 26/06/2025

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