In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more

I would like to apply

🔍 I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Application Form📝 Group Session Registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Request for custom training📆 Schedule an appointment
Oops! The application has not been sent, please try again.

📩 View the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Group session registration📝 Customised training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Want to be called back?

Thank you, our Experience team will contact you quickly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
📩 Download the program
Bachelors 3rd year
Masters
MBA
Trainings
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Luxury
Wine and Spirits Marketing Training

Wine and Spirits Marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Wine and Spirits Marketing course aims to provide an in-depth understanding of marketing strategies for enhancing major wine and spirits brands. Delve into the core strategies that drive the success of leading wine and spirits houses. Discover the keys to elevating your products: creating a unique brand identity, mastering storytelling to captivate consumers, and adapting to new market trends.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization in Wine and Spirits Marketing by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

No items found.
Wine and Spirits Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,480€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key advantages of the Wine and Spirits Marketing training program

  • A training program 100% applied to wine and spirits challenges
  • A blend of theory and practice
  • An expert trainer in wine and spirits marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Wine and Spirits Marketing Course Objectives

  • Master marketing strategies specific to the wine and spirits sector
  • Develop a strong and consistent brand identity
  • Optimize product communication and distribution
  • Evaluate the impact of marketing campaigns and adjust strategies
The admission process

The Wine and Spirits Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Wines and Spirits
  • Industry-specific characteristics
  • Current challenges
  • Consumer expectations
  • Market analysis
Marketing Strategy Applied to Wines and Spirits
  • Branding & Storytelling
  • Marketing and Communication Initiatives
  • Omnichannel distribution
Brand Management for Wines and Spirits
  • Brand Image and Customer Experience
  • Content strategy
  • Bringing a wine and spirits brand to life
Digital Marketing in Wines and Spirits
  • Acquisition funnel in wines and spirits
  • SEO and SEA for a wine and spirits brand
  • Social Media & Ads for a Wine and Spirits Brand
  • Influencer Marketing in Wines and Spirits
  • Email marketing for a wine and spirits brand
Wine Tourism
  • Challenges of Oenotourism
  • Wine tourism offering
  • Wine and spirits events
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,480€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

May 26–28, 2026
Remote
Places available
June 23–25, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing marketing strategies in the wine and spirits sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

No items found.

Financing Your Training

As Crews is Qualiopi certified for training activities, there are numerous aids and ways to finance the Wine and Spirits Marketing training.
We invite you to consult the dedicated financing options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Satisfaction rate regarding acquired skills: NA
Accessibility & International
Apply

‍Information updated on February 12, 2025

To go further

These courses may be of interest to you

AI Training for Restaurants
2 days
In-person / Online
See the training
Wine tourism Training
2 days
In-person / Online
See the training
Social Media Training for Restaurants
2 days
In-person / Online
See the training
TikTok & Food Training
1 day
In-person / Online
See the training
Our trainings

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
Crews Education
Training organization and apprentice training center
Hub Chambéry 3 Rue Lac du Mont Cenis, P.O. Box 70408, 73370 Le Bourget du Lac
Hub Montpellier80Isabelle Eberhardt Street, CS 70800, 34060 Montpellier Cedex 2
© 2026 Crews Education