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Destination Marketing Training

Destination Marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Destination Marketing training aims to provide a comprehensive understanding of marketing challenges for a Tourism destination. From offer creation and positioning to its promotion across all online/offline channels, you will discover all the strategies to adopt for enhancing a destination's value.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Destination Marketing Specialisation by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of Tourism
Further studies
Satisfaction ⭐

📅 Upcoming events

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Destination Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,450€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the Destination Marketing course

  • A training program 100% focused on the challenges of Tourism.
  • A blend of theory and practice, with the use of Destination Marketing tools
  • An expert trainer in destination marketing in Tourism
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Destination Marketing training objectives

  • Define the strategic fundamentals of marketing in a destination
  • Understanding the marketing levers for a touristic destination
  • Develop a strategy tailored to Tourism needs based on its positioning
  • Plan marketing and digital actions consistent with the strategy
The admission process

Destination Marketing Course Curriculum

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Destination marketing fundamentals
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital and Marketing Strategy Applied to Tourism
  • The digital ecosystem of the Tourism industry
  • B2C / B2B Challenges
Creating content for a destination
  • Content strategy
  • Do's and Don'ts
Optimising website for a destination
  • Customer journey and decision criteria
  • Updating content, offers, events...
Online Booking Tools
  • Key Features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a destination
  • Acquisition tunnel for a destination
  • SEO for a destination
  • SEA for a destination
  • Social Ads for a destination
  • Social media and influence for a destination
  • E-reputation for a destination
  • Email marketing for a destination
  • Third parties marketing
Tracking, performance analysis, and optimizations
  • Traffic analysis applied to a destination
  • Tools and methods for optimization
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,450€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees
3-day training course
21 hours
Video
Group of up to 5 people
€2,090 (excluding tax)
Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

June 9–11, 2026
Remote
Places available
August 25–27, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions aimed at implementing a marketing strategy for a touristic destination.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Destination Marketing training.
Please refer to the dedicated financing options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
Apply

‍Informationupdated on 21/08/2025

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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