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Inbound Marketing Training

Inbound Marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Inbound Marketing Training: Generating Qualified Leads Through a Targeted Content Strategy

The Inbound Marketing course will enable you to build a content- and customer journey-based acquisition strategy. You will learn to create content tailored to each stage of the funnel, optimize your visibility, and convert your visitors into leads.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization in Inbound Marketing by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of digital marketing
Further studies
Satisfaction ⭐

📅 Upcoming events

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Inbound Marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,450€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key advantages of the Inbound Marketing training program

  • A training program 100% applied to inbound marketing
  • A blend of theory and practice, utilizing inbound marketing tools.
  • An expert trainer in inbound marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Inbound Marketing Course Objectives

  • Understand the fundamentals of inbound marketing
  • Defining a content strategy aligned with the customer journey
  • Implement attraction, conversion, and retention initiatives
  • Measuring performance and adjusting marketing strategy
The admission process

The Inbound Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Inbound Marketing
  • Definition, History, and Key Principles
  • Differences from traditional marketing
  • Role of inbound in a growth strategy
Developing an Inbound Strategy
  • Defining Personas
  • Customer journey mapping (awareness, consideration, decision)
  • SMART Objectives and channel selection
Content strategy
  • Existing content audit
  • Developing an editorial calendar
  • Content types according to funnel stages (articles, white papers, videos, etc.)
SEO and organic visibility
  • Keyword research
  • Structuring an SEO-Friendly Article
  • Internal linking and backlinks
Lead generation and conversion
  • Call-to-action, Landing Pages, Forms
  • Lead magnets: conversion tools
  • Marketing automation and nurturing
Performance analysis
  • Defining KPIs by Stage
  • Conversion funnel analysis
  • Tracking and reporting tools
Practical Workshop
  • Defining a comprehensive inbound strategy for a real-world case
  • Developing a content → conversion → follow-up journey
  • Strategy sharing among participants
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,450€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be able to implement an inbound marketing strategy to generate qualified leads, nurture their sales pipeline, and enhance their visibility.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Inbound Marketing training.
We invite you to consult the dedicated funding options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 23, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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