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Inbound Marketing Training

Inbound Marketing Training

Inbound Marketing Training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,450€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
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Download our program

Inbound Marketing training: generating qualified leads through a targeted content strategy

Inbound Marketing training will enable you to build an acquisition strategy based on content and the customer journey. You'll learn how to create content adapted to each stage of the customer journey, optimize your visibility and convert your visitors into leads.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Inbound Marketing Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital marketing concepts
Further studies

📅 Upcoming webinars

📅 Next sessions

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Benefits of Inbound Marketing training

  • 100% inbound marketing training
  • A mix of theory and practice, using inbound marketing tools
  • An expert inbound marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Inbound Marketing training objectives

  • Understanding the fundamentals of inbound marketing
  • Define a content strategy aligned with the customer journey
  • Implement attraction, conversion and loyalty actions
  • Measure performance and adjust marketing strategy
The admission process
14 hours

Inbound Marketing training program

Introduction to inbound marketing
  • Definition, background and key principles
  • Differences from traditional marketing
  • The role of inbound in a growth strategy
Developing an inbound strategy
  • Defining personas
  • Customer journey mapping (awareness, consideration, decision)
  • SMART objectives and choice of channels
Content strategy
  • Audit existing content
  • Creating an editorial calendar
  • Types of content according to funnel stages (articles, white papers, videos, etc.)
SEO and organic visibility
  • Keyword search
  • Structuring an SEO-friendly article
  • Internal linking and backlinks
Lead generation and conversion
  • Call-to-action, landing pages, forms
  • Lead magnets: conversion tools
  • Marketing automation and nurturing
Performance analysis
  • Defining KPIs by stage
  • Conversion tunnel analysis
  • Tracking and reporting tools
Practical workshop
  • Defining a comprehensive inbound strategy for a real-life case
  • Creating a content → conversion → tracking path
  • Sharing strategies among participants
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Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to implement an inbound marketing strategy to generate qualified leads, feed their sales pipeline and improve their visibility.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Inbound Marketing training.
We invite you to consult the page below dedicated to financing.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informationupdated on 21/05/2025

Further information

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Content Marketing Training
2 days
In-person / Online
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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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