Social Ads training

Social Ads training: mastering online advertising on social networks

The Social Ads training course will enable you to create, manage and optimize high-performance advertising campaigns on Meta, LinkedIn, TikTok and other platforms. You'll learn how to define your objectives, target effectively and adjust your actions according to the results.

Location 📍

Home

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Social Ads specialization by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Digital marketing concepts

Further studies

Would you like to be called backby our Experience team? 📞

📅 Upcoming webinars

📅 Next sessions

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14 hours

Social Ads training program

Introduction to Social Ads

Platform overview: Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, Snapchat
The role of advertising in an acquisition strategy
Differences between paid and organic media

Defining your advertising strategy

Marketing objectives (awareness, traffic, conversion, leads, etc.)
Audience definition and targeting (interests, lookalike, retargeting...)
Choice of platforms according to targets

Meta Ads (Facebook & Instagram)

Business Manager account structure
Creation of campaigns, packages and ads
Formats, placements, budget and schedule
A/B testing and in-campaign optimization

LinkedIn Ads

Campaign types: sponsored content, InMail, text
B2B targeting: sector, function, company, skills
Campaign structuring and analysis

TikTok and other emerging platforms

Specific creative logics
Native formats and youth audience engagement
Control via TikTok Ads Manager

Creation of visuals and messages

Design principles for each platform
Short storytelling, visual impact, clear call-to-action
No-code design tools (Canva, Figma...)

Analysis, performance management and practical workshop

KPIs by campaign objective
Reading reports and dashboards
Continuous optimization and budget scaling
Define a real or simulated campaign from A to Z
Targeting, budget, message, visuals
Launch simulation and results analysis

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Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to create, manage and optimize advertising campaigns on social networks, in line with their communication and performance objectives.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Ads training.
We invite you to consult the page dedicated to financing methods below.