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Social Ads Training

Social Ads Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Social Ads training: mastering online advertising on social networks

The Social Ads training course will enable you to create, manage and optimize high-performance advertising campaigns on Meta, LinkedIn, TikTok and other platforms. You'll learn how to define your objectives, target effectively and adjust your actions according to the results.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Social Ads specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of digital marketing
Further studies
Satisfaction ⭐

📅 Upcoming events

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Social Ads Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,420€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of Social Ads training

  • 100% training in social network advertising
  • A mix of theory and practice, using Social Ads tools
  • An expert trainer in digital media buying
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Social Ads training objectives

  • Understanding the challenges of advertising on social networks
  • Master the main Social Ads platforms: Meta, LinkedIn, TikTok, etc.
  • Design, launch and optimize high-performance campaigns
  • Analyze results and adjust advertising strategy
The admission process

Social Ads training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Social Ads
  • Platform overview: Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, Snapchat
  • The role of advertising in an acquisition strategy
  • Differences between paid and organic media
Defining your advertising strategy
  • Marketing objectives (awareness, traffic, conversion, leads, etc.)
  • Audience definition and targeting (interests, lookalike, retargeting...)
  • Choice of platforms according to targets
Meta Ads (Facebook & Instagram)
  • Business Manager account structure
  • Creation of campaigns, packages and ads
  • Formats, placements, budget and schedule
  • A/B testing and in-campaign optimization
LinkedIn Ads
  • Campaign types: sponsored content, InMail, text
  • B2B targeting: sector, function, company, skills
  • Campaign structuring and analysis
TikTok and other emerging platforms
  • Specific creative logics
  • Native formats and youth audience engagement
  • Control via TikTok Ads Manager
Creation of visuals and messages
  • Design principles for each platform
  • Short storytelling, visual impact, clear call-to-action
  • No-code design tools (Canva, Figma...)
Analysis, performance management and practical workshop
  • KPIs by campaign objective
  • Reading reports and dashboards
  • Continuous optimization and budget scaling
  • Define a real or simulated campaign from A to Z
  • Targeting, budget, message, visuals
  • Launch simulation and results analysis
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,420€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to create, manage and optimize advertising campaigns on social networks, in line with their communication and performance objectives.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Ads training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 24, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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