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📑 Download the program

E-business

Social Ads training

Inter / Intra

In-person / Online

French / English

Customised training ⚙️

On request

Formation en visio 💻

1,420€ excl. VAT

14 heures de formation

Prix par participant

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Social Ads training: mastering online advertising on social networks

The Social Ads training course will enable you to create, manage and optimize high-performance advertising campaigns on Meta, LinkedIn, TikTok and other platforms. You'll learn how to define your objectives, target effectively and adjust your actions according to the results.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Social Ads specialization by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Digital marketing concepts

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Prochains événements

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Benefits of Social Ads training

100% training in social network advertising
A mix of theory and practice, using Social Ads tools
An expert trainer in digital media buying
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Social Ads training objectives

Understanding the challenges of advertising on social networks
Master the main Social Ads platforms: Meta, LinkedIn, TikTok, etc.
Design, launch and optimize high-performance campaigns
Analyze results and adjust advertising strategy

The admission process

Avis sur la formation

Social Ads training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Introduction to Social Ads

Platform overview: Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, Snapchat
The role of advertising in an acquisition strategy
Differences between paid and organic media

Defining your advertising strategy

Marketing objectives (awareness, traffic, conversion, leads, etc.)
Audience definition and targeting (interests, lookalike, retargeting...)
Choice of platforms according to targets

Meta Ads (Facebook & Instagram)

Business Manager account structure
Creation of campaigns, packages and ads
Formats, placements, budget and schedule
A/B testing and in-campaign optimization

LinkedIn Ads

Campaign types: sponsored content, InMail, text
B2B targeting: sector, function, company, skills
Campaign structuring and analysis

TikTok and other emerging platforms

Specific creative logics
Native formats and youth audience engagement
Control via TikTok Ads Manager

Creation of visuals and messages

Design principles for each platform
Short storytelling, visual impact, clear call-to-action
No-code design tools (Canva, Figma...)

Analysis, performance management and practical workshop

KPIs by campaign objective
Reading reports and dashboards
Continuous optimization and budget scaling
Define a real or simulated campaign from A to Z
Targeting, budget, message, visuals
Launch simulation and results analysis

I'm interested

Des formats adaptés à vos besoins

Formation 2 jours

Prix par participant
Mélange de théorie et de pratique ⚖️
Financements : Direct, OPCO, France Travail, 3x sans frais

📅 Next sessions

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Prochaines dates sur demande 📩

Formations intra-entreprise

Masterclass

1-2h

5-100 pax

On request

Conférence thématique
Programme sur-mesure

Demi-journée

3,5h

5-100 pax

On request

Atelier / workshop
Programme sur-mesure

Journées

1 à 5 jours

On request

Formation intensive
Groupes de 12 maximum

Sur-mesure

Jusqu'à 200 pax

On request

100% sur-mesure
Parcours hybrides

Les options disponibles

Coaching individuel

Enregistrement replay

E-learning

Audit de l'existant

Toutes nos formations peuvent être animées en français ou en anglais (🇫🇷 / 🇬🇧).

Career opportunities and further studies

Job opportunities and career paths

At the end of the course, learners will be able to create, manage and optimize advertising campaigns on social networks, in line with their communication and performance objectives.

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Ads training.
We invite you to consult the page dedicated to financing methods below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of training: NA
Individual progression rate: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informations mises à jour le 24/03/2026

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