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Bachelor Digital & Tourism

Marketing and Communications Manager

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Certification Course 🎓

The only Bachelor in Tourism focused on digital and marketing

The Digital & Tourism Bachelor's degree (BDT) is ideal for developing skills in marketing, digital, and communication professions and applying them to Tourism. This Tourism Bachelor's degree, available as a full-time or work-study program, will enable you to master all tools and methodologies used in e-Tourism, allowing you to implement digital solutions in this sector.

Location 📍
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 6*
Accessibility
Bac+2
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Master Digital & Tourism
Satisfaction ⭐
96% off promo 24-25

*The Bachelor Digital & Tourism prepares students for the 'Marketing & Communications Officer' certification, certified at Level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, and awarded by Ascencia Business School.

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Bachelor Digital & Tourism
Customised training ⚙️
On request
Online training 💻
Price per participant
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Key Benefits of the Bachelor in Tourism

  • Available as a work-study program or as a traditional degree program (scholarships may be available)
  • Focused on marketing and digital technology in the tourism industry
  • 30 professionals in digital, marketing, and Tourism (average age 36)
  • State-recognized qualification (RNCP Level 6)
  • For work-study programs: fully funded training + a monthly salary
  • Great geographical mobility for studying, working, and traveling
  • 1 international seminar during the training program
  • 100% of students in the last two graduating classes (2023–2024 and 2024–2025) earned their RNCP certification

Objectives of the Bachelor Tourism

  • Develop the marketing strategy and design communication tools in Tourism
  • Mastering digital marketing levers and establishing a marketing and communication action plan in Tourism
  • Mastering project management methodologies and coordinating client relationships in Tourism
  • Lead a marketing action plan in Tourism in an international context

Admissions for the Tourism Bachelor

Open to candidates with a Bac+2 level (BTS, DUT, digital school, business school, specialized school in Tourism), this program is designed for students wishing to develop their skills in digital and marketing professions, applied within the Tourism sector.

Candidates must have completed a level 5 qualification (such as a BTS or DUT) in their field, or have a level 4 qualification and 3 years' professional experience in a sales, marketing or communications position.

The Digital & Tourism Bachelor's program

The work-study rhythm for the Bachelor Tourism program is one week in class, three weeks in a company.

The program is organized as follows:

  • 80% of the content focuses on marketing, digital, and Tourism skills.
  • 20% of the total hours are project-based.
  • All of the courses and projects are designed to develop dual expertise in digital technology and Tourism.
145h: Tourism, E-tourism, and Tourism Marketing
  • Tourism trends
  • Technological and sectoral monitoring in Tourism
  • Technological tools in Tourism
  • Tourism Marketing Strategy
  • Satisfaction and e-reputation
  • Customer Journey
  • Destination Marketing
  • Revenue Management
  • Events
  • Content strategy in Tourism
  • Social Media Applied to Tourism
  • Analytics
  • SEO applied to Tourism
  • SEA applied to Tourism
  • CRM, Retention, and Emailing
  • 360° Communication
  • Brand Management
130h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Premiere)
  • UX/UI Design
  • Fundamentals of Web
  • Content Management Systems (CMS)
  • No-Code and Automation
35h: Product & Innovation
  • Project Management
  • Agile Methodology
  • Customer Success Management
  • Methodologies
  • Artificial Intelligence in Tourism
8 PM: Business & Entrepreneurship in Tourism
  • Digital & Business Law in Tourism
  • Become an independent / freelance professional
  • Corporate Social Responsibility in Tourism
  • International approach
40h: Personal Development
  • Professional English applied to digital and Tourism
  • Public Speaking
  • Personal Branding
115h: Projects, seminars and support
  • Minimum 6 projects to complete: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° Project
  • 1 international seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

"

As a recent graduate of the Class of 2024 in the Digital and Tourism Bachelor’s program, I highly recommend this program. The faculty is highly professional, the courses are engaging, and the instructors—experts in their fields—bring real value to the program. The work-study component is well-supervised, which allowed me to gain solid, practical skills. Thanks to Crews, I was able to land my very first permanent position. I’m very happy to have been part of this journey. I highly recommend it!

Noé M.

P2024

"

The fact that the training integrates both Tourism and digital communication represents a significant advantage, allowing me to stand out from other students. These two skills are particularly important to me, and I haven't found other schools that offer this unique combination.

Lou F.

P2025

Student Profile for Bachelor Digital & Tourism

  • Traffic sources: Digital / Marketing / E-commerce 📊 (20%), Tourism (60%), Other sources (20%)
  • Learning Model: Work-study (83%), Full-time (17%)
  • Gender: Women (90%), Men (10%)
  • Average age: 21 🎂
  • Student entrepreneurs: 5% 💡

At Crews, all backgrounds are welcome! Students for the Bachelor Digital & Tourism program are selected based on their professional and academic background, achievements, and personality.

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the program, learners can join companies in the Tourism sector or pursue studies in Master in Digital & Tourism (or any other sector-specific specialization).

  • Digital Marketing Manager
  • Marketing and Communications Manager
  • Digital Marketing Manager
  • e-Tourism Project Officer
  • Marketing and Communications Project Manager
  • Web Project Manager
  • Tourism Innovation Manager
  • Customer Success Manager
  • Tourism Product Manager
  • Territorial Digital Facilitator
  • Traffic Manager
  • Community Manager

They took part in this training

Some of our partner companies

Financing Your Training

Initial tuition for the Bachelor Digital & Tourism 2026-2027 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Work-study program (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • 30 expert speakers
Evaluation methods

The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defense
Results
  • Number of Apprentices: 75%
  • National certification success rate: see the title's RNCP sheet
  • Certification attainment rate with Crews: 100%
  • Exam presentation rate: 100%
  • Further study rate: NA
  • Professional integration rate: 100%
  • Training interruption rate: 0%
  • Satisfaction rate at end of course: 100%.

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

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