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Bachelors 3rd year
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Digital marketing training in Tourism

Digital marketing training in Tourism

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The Digital Marketing & Tourism course aims to provide a comprehensive understanding of digital marketing levers for a Tourism stakeholder or destination. Through analysis, distribution, acquisition, conversion, retention, and tools, you will learn how the main digital marketing tools function and how to define the most effective digital actions based on business opportunities.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization Digital Marketing & Tourism" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Fundamentals of Tourism
Further studies
Satisfaction ⭐

📅 Upcoming events

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Digital marketing training in Tourism
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,480€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Key benefits of the Digital Marketing and Tourism training

  • A training program 100% focused on the challenges of Tourism.
  • A blend of theory and practice, utilizing digital marketing tools.
  • An expert trainer in digital marketing in Tourism
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital Marketing & Tourism Course Objectives

  • Identify the specificities of digital marketing applied to Tourism
  • Understand the drivers of digital marketing
  • Develop a strategy tailored to Tourism needs
  • Implement digital marketing actions consistent with the strategy
The admission process

The Digital Marketing & Tourism training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Marketing Applied to Tourism
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital strategy applied to Tourism
  • The digital marketing ecosystem for Tourism
  • Acquisition funnel in Tourism
Website management in the tourism sector
  • Customer journey and decision criteria
  • Updating content, offers, events...
  • Booking engine
SEO applied to tourism
  • Semantic analysis, lexical fields, and keywords
  • The 4 Pillars of SEO Applied to Tourism
SEA applied to Tourism
  • Strategies for a Tourism Establishment
  • Ad optimization
Social Ads for a Tourism Industry Player
  • Channels and specificities
  • Segmentation Criteria applied to Tourism
  • Ad optimization
Social Media and Influence for a Tourism Establishment
  • Content creation: do's and don'ts
  • Influencer Marketing in Tourism
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,480€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital marketing strategies in the Tourism sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi certified for training activities, numerous grants and funding options are available for the Digital Marketing & Tourism training.

We invite you to visit the financing page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

‍Informationupdated on 21/08/2025

To go further

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Crews is Qualiopi certified and is listed on DataDock.
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