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Influencer marketing Training

Influencer marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Influencer Marketing Training: Designing Effective Campaigns with the Right Content Creators

The Influencer Marketing training will help you understand the rationale for collaborating with influencers and develop effective campaigns aligned with your values and goals. You'll learn how to select the right profiles, structure a brief, track performance, and comply with legal requirements.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Influencer Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
None
Further studies
Satisfaction ⭐

📅 Upcoming events

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Influencer marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,620 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

The advantages of the Influencer Marketing training

  • Training applied 100% to influencer marketing
  • A mix of theory and practice, using influencer marketing tools
  • An expert influencer marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Influencer Marketing training

  • Understanding the challenges of influencer marketing in a digital strategy
  • Identify influencer typologies and suitable platforms
  • Know how to design, launch and manage an influence campaign
  • Measure performance and manage relationships with content creators
The admission process

The Influencer Marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to influencer marketing
  • Definition, issues and key figures
  • Market developments and recent trends
  • Complementarity with other marketing levers
Identify the right influencers
  • Influencer typologies: nano, micro, macro, celebrities
  • Choice of platforms: Instagram, TikTok, YouTube, LinkedIn…
  • Selection criteria: affinity, audience, engagement rate, values
Design an influencer campaign
  • Definition of objectives and creative brief
  • Terms of collaboration: funding, remuneration, affiliation
  • Content creation, validation and publication
Legal framework and rights management
  • Legal obligations and mandatory information
  • Contracts and assignments of rights
  • Ethics and transparency in the brand-influencer relationship
Measure and manage performance
  • Key metrics: views, clicks, engagement, ROI
  • Campaign tracking and adjustments
  • Reporting and recommendations
Practical Workshop
  • Definition of a concrete case of an influence campaign
  • Selection of influencers, brief, indicators
  • Group restitution
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,620 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

At the end of the training, learners will be able to design and manage relevant, ethical and effective influencer marketing campaigns, in line with their communication or conversion objectives.

They took part in this training

Some of our partner companies

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Financing Your Training

Crews being Qualiopi certified for training actions, there are many aids and ways to finance Influencer Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 24, 2026

To go further

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Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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