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Influencer marketing training

Influencer marketing training

Influencer marketing training
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
€810 excluding VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
I'm interested
Download our program

Influencer Marketing Training: Designing Effective Campaigns with the Right Content Creators

The Influencer Marketing training will help you understand the rationale for collaborating with influencers and develop effective campaigns aligned with your values and goals. You'll learn how to select the right profiles, structure a brief, track performance, and comply with legal requirements.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Influencer Marketing Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No
Further studies

📅 Upcoming webinars

📅 Next sessions

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The advantages of the Influencer Marketing training

  • Training applied 100% to influencer marketing
  • A mix of theory and practice, using influencer marketing tools
  • An expert influencer marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Influencer Marketing training

  • Understanding the challenges of influencer marketing in a digital strategy
  • Identify influencer typologies and suitable platforms
  • Know how to design, launch and manage an influence campaign
  • Measure performance and manage relationships with content creators
The admission process
7 hours

The Influencer Marketing training program

Introduction to influencer marketing
  • Definition, issues and key figures
  • Market developments and recent trends
  • Complementarity with other marketing levers
Identify the right influencers
  • Influencer typologies: nano, micro, macro, celebrities
  • Choice of platforms: Instagram, TikTok, YouTube, LinkedIn…
  • Selection criteria: affinity, audience, engagement rate, values
Design an influencer campaign
  • Definition of objectives and creative brief
  • Terms of collaboration: funding, remuneration, affiliation
  • Content creation, validation and publication
Legal framework and rights management
  • Legal obligations and mandatory information
  • Contracts and assignments of rights
  • Ethics and transparency in the brand-influencer relationship
Measure and manage performance
  • Key metrics: views, clicks, engagement, ROI
  • Campaign tracking and adjustments
  • Reporting and recommendations
Practical workshop
  • Definition of a concrete case of an influence campaign
  • Selection of influencers, brief, indicators
  • Group restitution
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

At the end of the training, learners will be able to design and manage relevant, ethical and effective influencer marketing campaigns, in line with their communication or conversion objectives.

Financing Your Training

Crews being Qualiopi certified for training actions, there are many aids and ways to finance Influencer Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
Apply

Information updated on 06/17/2025

Further information

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