In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more
🔎 I would like to know more
📑 Download the program

Master Digital & Tourism

Master Digital & Tourism
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customised training ⚙️
On request
Group video training 💻
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

The only digital and marketing-oriented Master Tourism

The Master Digital & Tourism (MDT) is the most advanced Master's in Tourism in terms of digital strategy, marketing and innovation in tourism. Available as an initial or sandwich course, it will enable you to master all the tools and methodologies, apply them to the economic and social challenges of tourism, and take the initiative to implement digital solutions in this sector.

Location 📍
Back to school
Jan. 2026 / Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-approved - Level 7
Accessibility
Bac+3
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies
Satisfaction ⭐
95% satisfaction with promo 23-25

📅  Next webinars

📅 Next sessions

The benefits of Master Tourism

  • Master inTourism available on a sandwich course basis
  • Training focused on tourism marketing and e-tourism
  • Live and distance learning
  • International and entrepreneurial orientation
  • 60 digital, marketing and tourism professionals (average age 36)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2026)

Goals of the Master Digital & Tourism

  • Master the challenges of marketing and digital applied to tourism
  • Understanding changes in the tourism sector
  • Designing and managing entrepreneurial projects in a tourism environment
  • Developing managerial skills in an international context

Admissions for Master Tourism

Accessible from a Bac+3 level (BUT, digital school, business school, specialized tourism school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the tourism sector.

960 hours

The Master Digital & Tourism Curriculum

Our Master Tourism (MDT) program lasts two years and alternates between one week in class and three weeks on the job.

  • The Master 1 Tourism course enables you to develop strong expertise in digital technology, tourism marketing and technological innovations in tourism.
  • The Master 2 Tourism is a year focused on business and entrepreneurship in the tourism sector.

The program is structured as follows:

  • 80% of content consists of theoretical and practical courses focusing on digital, marketing, sales and tourism skills
  • 20% of the time is spent on projects
155h : Tourism, Tourism marketing and E-tourism
  • Tourism sector tools
  • Tourism marketing
  • Destination Marketing
  • Digital strategy in tourism
  • Revenue Management
  • Marketing strategies in tourism
  • Loyalty Strategies
  • OTAs Management
  • Customer journey, NPS & Satisfaction
  • Segmental Marketing (BtoB, F&B, Spa, Weddings, Loyalty)
  • Events
  • Geolocation and Mobility
  • Tourism Durable
125h: Marketing & Brand
  • Strategic marketing applied to tourism
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management applied to tourism
  • Automation & CRM
  • CRM applied to tourism
  • Influence Marketing applied to tourism
  • Brand Management applied to tourism
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced project management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360° project, Company audit, Intrapreneurship project, Entrepreneurship project
  • International seminar and In-person events in France
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Student profile

  • Career paths: Digital / Marketing / Commerce 📊 (55%), Tourism ✈️ (25%), Other backgrounds 💼 (20%)
  • Learning model: Alternance 🤝 (85%), Initial 📚 (15%)
  • Gender: Women 👩 (75%), Men 👨 (25%)
  • Average age: 23 🎂
  • International students: 14% 🌍
  • Student entrepreneurs: 14% 💡

At Crews, all backgrounds are welcome! Students in the Master Digital & Luxury program are selected on the basis of their professional and academic backgrounds, their achievements and their personalities.

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communication and sales in tourism companies. They may also decide to set up their own business in tourism.

Students can transfer to another course during the year or at the end of their training.

They took part in this training

They recruited students for this training

Financing Your Training

The initial fee for the Master Digital & Tourism 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other informations

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

All blocks of skills must be validated before the qualification can be awarded.
It is possible to validate one or more blocks if the qualification has not been validated in its entirety.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees will complete the course in December 2025. Results will be updated in March 2026.

  • Number of work-study students: 85
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 15/09/2025

To go further

These courses may be of interest to you

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.