🔎 I would like to know more
📑 Download the program

Master Digital & Tourism

Operational Business Manager

Master Digital & Tourism
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Group video training 💻
Customized training ⚙️
On request
Interested in this course?
Apply
I'm interested
Receive the latest news?
Alert me
Download program content
Next webinar - Digital & Tourism 📆
I take part online
Next webinar - Bachelors 📆
I take part online
Next webinar - Masters / MBAs 📆
I take part online

The Master Digital & Tourism course is the most advanced in terms of digital strategy and new technologies in tourism. It will enable you to master all the tools and methodologies, apply them to the economic and social challenges of tourism, and take the initiative to implement digital solutions in this sector.

Next intake
October 2024
Next session 📅
October 2024
Certification
Recognized by the French State - Level 7*.
Target audience
Students
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Digital or tourism fundamentals
Further studies

*By decision of France Compétences on May 19, 2021, the Master Digital & Business professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Manager opérationnel d'activités", fiche RNCP35585 and delivered by Ascencia Business School.

Benefits of Master Digital & Tourism

  • Training focused on tourism marketing and e-tourism
  • Live and distance learning, with 20 students per class
  • Presentations by digital, marketing and tourism professionals only
  • State-recognized title
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Goals of the Master Digital & Tourism

  • Analyze and implement a tourism business strategy
  • Managing a tourism business unit
  • Anticipating, organizing and managing digital transformation in tourism
  • Monitor and assess the prospects for development and innovation in tourism
  • Supporting and managing a tourism business unit

Admissions for the Master Digital & Tourism

Accessible from a Bac+3 level (BUT, digital school, business school, specialized tourism school), the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurship, while specializing in the tourism sector.

  • First contact with an Experience team member
  • Eligibility based on application (CV, positioning grids, diplomas): reply within 48 hours
  • Admission based on a grand oral with a jury (personality, motivations and prospects): call within 2 weeks and reply within 48 hours.
980 hours

The Master Digital & Tourism Curriculum

The Master is a two-year course:

  • The first year develops a strong expertise in digital and technological innovations in tourism and tourism marketing.
  • The second year focuses on business and entrepreneurship in the tourism sector.

The program is structured as follows:

  • 80% of content focuses on digital skills (applied in a tourism context)
  • 20% of content focuses on tourism skills (applied in a technological context)
  • Over the two years, courses and projects enable students to develop their dual Digital & Tourism skills.
150h: Tourism and E-tourism
  • Tourism sector tools
  • Institutional and Economic Players
  • Tourism Durable
  • Revenue Management
  • Scraping
  • F&B Marketing
  • Destination Marketing
  • BtoB Marketing
  • Video Marketing
  • Loyalty Strategies
  • Web3 & Metaverse
  • On-board Technologies
  • Geolocation and Mobility
  • Smart Cities
  • Event Strategy
  • Sales Strategy in Tourism
125h: Marketing & Brand
  • Strategic marketing applied to tourism
  • Social Selling
  • Analytics
  • Conversion Rate Optimization (CRO)
  • Traffic/Growth Management applied to tourism
  • CRM applied to tourism
  • Influence Marketing applied to tourism
  • Brand Management applied to tourism
  • Data Mining
  • Emotional Marketing
  • Automation
60h: Design & Content
  • Design Thinking
  • UX/UI Design
  • Motion/3D
  • Design Systems
  • Sound Design
  • Data Visualization
65h: Technologies
  • Front-end technologies
  • Content Management Systems (CMS)
  • NoCode
50h: Product & Methodologies
  • Product Management
  • Product Quality
  • User/Market Research
  • Key Account Management
  • Market-fit
  • Methodologies
30h: Innovation
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Blockchain
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Identification/contactless technologies
210h: Business & Entrepreneurship
  • Digital & Business Law
  • Business Strategy
  • Business Models
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Business development
  • Corporate Social Responsibility (CSR)
  • Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
40h: Personal Development
  • Business & Financial English
  • Public speaking
  • Technology, sector and international watch
290h: Projects, seminars and coaching
  • 6 projects: Onboarding, Call for tenders, Real project, Company audit, Intrapreneurship project, Start-up project
  • Seminars: 4 face-to-face seminars (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

Once they have completed their training, students can move into positions of responsibility in all areas of the tourism industry. They may also decide to set up their own business in tourism.

  • Product Owner
  • Brand Manager
  • Digital Marketing / E-commerce Manager
  • Key Account Manager
  • Entrepreneur

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The fees for the Master Digital & Tourism course for 2024-2025 are €9,500 for the first year (M1) and €10,500 for the second year (M2).
Training fees are covered by OPCOs and companies when the course is taken under an apprenticeship or professionalization contract.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Face-to-face seminars
  • Participation in conferences and events
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of each year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Number of work-study students: 100%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Information updatedon 03/05/2024

Stay informed!

Receive our latest news and dates of upcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.