The Master Marketing & Sales Management applied to tourism (MCOM) is the most advanced master's degree in marketing, sales and digital strategy in tourism. Available as an initial or sandwich course, it will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges of tourism, and take the initiative to implement digital, sales and marketing solutions in this sector.
*The Master Marketing & Sales Management applied to tourism prepares students for the "Sales and Marketing Manager" title, certified at level 7, NSF codes 312p, 312n, 312m, registered with the RNCP on 20/01/2021, awarded by Educsup.
Accessible from a Bac+3 level (Bachelor's degree, BUT, digital school, business school, specialized tourism school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the tourism sector.
Candidates must have completed a level 6 qualification (Bachelor's degree, Licence...) in their field, or have a level 5 qualification (BTS, DUT...) and 3 years' professional experience in a position of marketing or sales responsibility.
Our Master Marketing & Sales Management applied to tourism (MCOM) is a two-year program, alternating one week of classes and three weeks of work experience (or free time for initial training).
At Crews, all backgrounds are welcome! Students in the Master Marketing & Sales Management applied to tourism are selected on the basis of their professional and academic background, their achievements and their personality.
On completion of the course, students can move into positions of responsibility in digital, marketing, communication and sales in tourism companies. They may also decide to set up their own business in tourism.
At the end of the course, students can transfer to another course.
The initial fee for the Master Marketing & Sales Management 2025-2027 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.
To find out about all the fees and financing options, visit our dedicated page.
Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.
The first intake of trainees will complete the course in December 2025. Results will be updated in March 2026.
CFA data is updated annually and available on the distribution site.
Crews is committed to providing access to training for all.
Informationupdated on 04/06/2025
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