In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more
📩 Download the program

Master Digital & Tourism

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

The only digital and marketing-oriented Master Tourism

The Digital & Tourism Master (MDT) is the most advanced Tourism Master in terms of digital strategy, marketing, and innovation within the Tourism sector. Available as a full-time program or a study-work program, it will enable you to master all tools and methodologies, apply them to the economic and social challenges of Tourism, and undertake to implement digital solutions in this sector.

Location 📍
Back to school
Sep. 2026 / Jan. 2027
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-recognized - Level 7
Accessibility
Bachelor's Degree
Admission 📝
Based on application and oral examination
Prerequisites
Further studies
Satisfaction ⭐
95% satisfaction with promo 23-25

📅 Upcoming events

Master Digital & Tourism
Customised training ⚙️
On request
Online training 💻
Price per participant
Interested in this training program?
Apply
I'm interested
Download the program

Key Benefits of the Master in Tourism

  • Tourism Master available as a work-study program
  • A training program focused on tourism marketing and e-tourism.
  • Online and live courses
  • International and entrepreneurial orientation
  • 60 professionals from digital, marketing, and Tourism (average age 36)
  • For work-study programs: fully funded training + a monthly salary
  • Significant geographical mobility for studying, working, and traveling
  • 96% satisfaction for the current cohort (2024-2026)

Goals of the Master Digital & Tourism

  • Mastering the challenges of marketing and digital applied to Tourism
  • Understand the transformations of the Tourism sector.
  • Design and manage entrepreneurial projects in a Tourism environment
  • Develop managerial skills in an international context

Admissions for the Master in Tourism

Open to candidates with a Bac+3 level (BUT, digital school, business school, specialized school in Tourism), this program is designed for students wishing to develop their skills in digital, marketing, business, innovation, and entrepreneurship professions, while specializing in the Tourism sector.

The Master & Tourism Master Program

Our Master Tourism (MDT) program spans two years, following an alternating schedule of one week in class and three weeks in a company.

  • The Master 1 Tourism program allows for the development of strong expertise in digital, Tourism marketing, and technological innovations in Tourism.
  • The Master 2 Tourism program is a year focused on business and entrepreneurship in the Tourism sector.

The program is structured as follows:

  • 80% of the content consists of theoretical and practical courses focused on digital, marketing, business, and Tourism skills
  • 20% of the total hours are project-based
155h: Tourism, Tourism Marketing, and E-Tourism
  • Tourism sector-specific tools
  • Tourism Marketing
  • Destination Marketing
  • Digital Strategy in Tourism
  • Revenue Management
  • Marketing Strategies in Tourism
  • Loyalty Strategies
  • OTAs Management
  • Customer journey, NPS & Satisfaction
  • Segmental Marketing (BtoB, F&B, Spa, Weddings, Loyalty)
  • Events
  • Geolocation and Mobility
  • Sustainable Tourism
125h: Marketing & Brand
  • Strategic Marketing Applied to Tourism
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management applied to Tourism
  • Automation & CRM
  • CRM Applied to Tourism
  • Influence Marketing Applied to Tourism
  • Brand Management applied to Tourism
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and Graphic Culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Fundamentals of Web and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced Project Management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI Methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/Contactless Technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, Intellectual Property, and Corporate Law
40h: Personal Development
  • Business English
  • Public Speaking
  • Sectoral, technological, and international monitoring
280h: Projects, seminars and coaching
  • Minimum 6 projects to complete: Onboarding, Call for tenders, 360° Project, Company audit, Intrapreneurship project, Entrepreneurship project
  • International seminar and In-person events in France
  • Group and individualized support
  • Participation in conferences, webinars, and meetups throughout the year

Feedback on the training

"

After two years in Master and Tourism Master , the journey has come to an end. It was an online program… but, paradoxically, I never felt alone (which just goes to show that even behind a screen, you can feel truly supported). A big thank you to the school for its support, to the instructors, and especially to the Experience team for being there for me throughout the program.

Lyse D.

P2025

"

Crews allowed me to learn about many digital challenges, which I was able to apply directly to the tourism industry—a field I didn’t want to set aside. The combination of the two in the Master & Tourism Master Tourism exactly what I was looking for. The Online component was also the aspect that quickly won me over and allowed me to pursue my studies with peace of mind.

Marlenn G.

P2025

Student Profile

  • Career paths: Digital / Marketing / Commerce 📊 (55%), Tourism ✈️ (25%), Other backgrounds 💼 (20%)
  • Learning model: Alternance 🤝 (85%), Initial 📚 (15%)
  • Gender: Women 👩 (75%), Men 👨 (25%)
  • Average age: 23 🎂
  • International students: 14% 🌍
  • Student entrepreneurs: 14% 💡

At Crews, we welcome applicants from all backgrounds! Students in the Master & Tourism Master Tourism selected based on their professional and academic backgrounds, their achievements, and their personality.

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners can secure leadership roles in digital, marketing, communication, and business professions within Tourism companies. They can also choose to pursue entrepreneurship in Tourism.

Pathways to another training program are possible during the year or at the end of the course.

They took part in this training

Some of our partner companies

Financing Your Training

The initial fee for the Master Digital & Tourism 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

For work-study programs (apprenticeship or professionalization contract), the training fees of €21,800 are covered by companies and/or the company's OPCO.

To learn about all fees and financing options, please consult our dedicated page.

Other informations

Methods used
  • Theoretical courses with live remote instruction by industry professionals 
  • Completion of projects for partner companies
  • In-person seminars
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

  • Continuous assessment throughout the course and end-of-year exams
  • Project submissions and oral defenses during the training
  • End-of-year project defenses
Results
  • Number of work-study students: 85
  • Satisfaction rate after 4 months of training: 96%
  • Satisfaction rate at end of training: NA
  • Certification attainment rate with Crews: 100%
  • Exam presentation rate: 100%
  • Professional integration rate: 100%
  • Training interruption rate: 0%

CFA data is updated annually and available on the publication site.

Accessibility & International

Information updated on March 23, 2026

To go further

These courses may be of interest to you

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.