SEA & Hospitality Training

Master paid marketing for your hotels!

The SEA & Hospitality course aims to master the challenges of paid search advertising (Google Ads, Bing Ads) for hotels. You will discover the fundamentals of SEA applied to Hospitality, learn to use the tools for running campaigns, and understand the most effective strategies to adopt.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization SEA & Hospitality" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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SEA & Hospitality Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1,440€ excl. VAT

Interested in this training program?

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I'm interested

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Key benefits of the SEA and Hospitality training

A training program 100% applied to Hospitality challenges
A blend of theory and practice, utilizing SEA tools.
An expert trainer in SEA in Hospitality
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

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SEA & Hospitality Course Objectives

Understanding SEA and its impact on a hotel's visibility
Creating effective campaigns for hotels
Target and optimize campaigns
Measuring and analyzing campaigns for the Hospitality industry

The admission process

The SEA & Hospitality course program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to SEA and its Application in Hospitality

Defining SEA and its Distinction from SEO (Organic Search).
Why is SEA essential for hotels (instant visibility, precise targeting, and measurable ROI)?
Objectives of SEA in the Hospitality sector (increasing direct bookings, improving brand awareness, maximizing revenue...)

Developing effective SEA campaigns for hotels

Selection of the right advertising platforms (Google Ads, Bing Ads, etc.).
Structure of a Successful SEA Campaign
Use of ad extensions specific to the Hospitality sector

Campaign targeting and optimization for the hospitality industry

Geographic and demographic targeting (attracting local and international clients...)
Use of audiences and remarketing to target users who have visited the hotel's website
Bid and budget optimization to maximize campaign performance based on periods

Measuring and analyzing SEA campaign performance

Monitoring key KPIs (click-through rate, cost per click, conversion rate, cost per acquisition...)
Analysis of results and campaign adjustment
Analytics tools to measure ROI and optimize advertising investments

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1,440€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing SEA strategies applied to Hospitality within a company.

They took part in this training

Some of our partner companies

Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the SEA & Hospitality training.
Please refer to the dedicated financing options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at the end of the training: 80%
Individual progression rate: 100%.

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

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Information updated on April 22, 2026