SEA & Hospitality training

SEA & Hospitality Training

Inter / Intra

In-person / Online

French / English

Customised training ⚙️

On request

Group video training 💻

1,440€ excl. VAT

Prix par participant

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Maîtrisez l'acquisition payante pour vos hôtels !

The aim of the SEA & Hospitality training course is to master the challenges of paid search (Google Ads, Bing Ads) for a hotel. You'll learn the basics of SEA as applied to the hotel industry, how to use the tools to run campaigns, and the best strategies to adopt.

Location 📍

Back to school

Please contact us

✅ Parallel admissions available

Certification 🎓

Certificate issued

"SEA & Hospitality Specialization" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Further studies

Satisfaction ⭐

Would you like to be called backby our Experience team? 📞

📅 Prochains événements

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SEA & Hospitality training benefits

Training that is 100% applied to the challenges of the hotel industry
A mix of theory and practice, using ATS tools
An expert trainer on ATS in the hotel industry
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

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SEA & Hospitality training objectives

Understanding SEA and its impact on hotel visibility
Creating effective campaigns for hotels
Targeting and optimizing campaigns
Measuring and analyzing campaigns for the hospitality industry

The admission process

Avis sur la formation

14 hours

The SEA & Hospitality course program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Introduction to SEA and its application to the hotel industry

Definition of SEA and difference from SEO (natural search engine optimization).
Why SEA is essential for hotels (instant visibility, precise targeting and measurable ROI)
SEA objectives in the hotel sector (increase direct bookings, improve brand awareness, maximize revenue...)

Creating effective SEA campaigns for hotels

Choosing the right advertising platforms (Google Ads, Bing Ads, etc.).
Structure of a successful SEA campaign
Using hotel-specific ad extensions

Targeting and optimizing campaigns for the hospitality industry

Geographic and demographic targeting (attracting local and international customers...).
Use of audiences and remarketing to target users who have visited the hotel website
Optimization of bids and budgets to maximize campaign performance according to period

SEA campaign performance measurement and analysis

Monitoring of key KPIs (click-through rate, cost per click, conversion rate, cost per acquisition, etc.)
Analyze results and adjust campaigns
Analysis tools to measure ROI and optimize advertising investments

I'm interested

Des formats adaptés à vos besoins

Individuel

Prix par participant
Paiement possible en plusieurs fois
Financements : Direct, OPCO, France Travail

📅 Next sessions

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Prochaines dates sur demande 📩

Formations intra-entreprise

Masterclass

1-2h

5-100 pax

On request

Conférence thématique
Programme sur-mesure

Demi-journée

3,5h

5-100 pax

On request

Atelier / workshop
Programme sur-mesure

Journées

1 à 5 jours

On request

Formation intensive
Groupes de 12 maximum

Sur-mesure

Jusqu'à 200 pax

On request

100% sur-mesure
Parcours hybrides

Les options disponibles

Coaching individuel

Enregistrement replay

E-learning

Audit de l'existant

Toutes nos formations peuvent être animées en français ou en anglais (🇫🇷 / 🇬🇧).

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions involving the implementation of SEA actions applied to the hotel industry within a company.

They took part in this training

Quelques entreprises partenaires

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance your SEA & Hospitality training.
We invite you to consult the page dedicated to financing methods below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informationupdated on 07/02/2025