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Digital Strategy & Hospitality Training

Digital Strategy & Hospitality Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Take control of your hotels' digital marketing!

The Digital Strategy & Hospitality training provides a comprehensive understanding of the digital challenges inherent in online accommodation. Encompassing analysis, distribution, acquisition, conversion, loyalty, and relevant tools, participants will learn to define the most effective digital strategies tailored to specific business opportunities.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
Specialization Digital Strategy & Hospitality" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No prerequisites
Further studies
Satisfaction ⭐
100%

📅 Upcoming events

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Digital Strategy & Hospitality Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,690 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

Key benefits of the Digital Strategy & Hospitality program

  • A training program 100% applied to Hospitality challenges
  • A blend of theory and practice, utilizing digital marketing tools.
  • An expert trainer in digital strategy for Hospitality
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy & Hospitality Course

  • Defining the strategic fundamentals of digital in Hospitality
  • Understand the drivers of digital marketing for managing a hotel or accommodation
  • Develop a strategy tailored to accommodation needs based on its positioning
  • Plan digital marketing actions consistent with the strategy
The admission process

Program of the Digital Strategy & Hospitality Course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Fundamentals of Digital Applied to Hospitality
  • Definition and Context
  • Positioning, offering, and strategy
  • Audiences
Digital and Marketing Strategy Applied to Hospitality
  • The digital ecosystem of the Hospitality industry
  • B2C / B2B Challenges
Content creation in Hospitality
  • Content strategy
  • Do's and Don'ts
Website optimization for Hospitality
  • Customer journey and decision criteria
  • Updating content, offers, events
Online Booking Tools
  • Key Features
  • Integration into the marketing ecosystem
Traffic Acquisition and Conversion for an Accommodation Provider
  • Acquisition funnel in Hospitality
  • SEO for a hotel
  • SEA for a hotel
  • Social Ads for a Hotel
  • Social Media and Influence for a Hotel
  • E-reputation for a hotel
  • Email marketing for a hotel
  • Third parties marketing
Tracking, performance analysis, and optimizations
  • Traffic analysis applied to Hospitality
  • Tools and methods for optimization
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,690 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees
3-day training course
21 hours
Video
Group of up to 5 people
€2,490 (excluding tax)
Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

May 26–29, 2026
Remote
⏳ 4 spots remaining
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

"

The training content was particularly relevant and perfectly tailored to our professional context, as RM professionals whose goal is to support establishments with digital marketing challenges. The training successfully incorporated practical case studies drawn directly from our industry. Our trainer, who comes from the digital sector with a specialization in the hospitality industry, structured the training program coherently and effectively tailored it to our needs. The training proved to be dynamic and highly enriching, supported by high-quality teaching methods and concrete case studies.

Sophie L.

Revenue Manager, Gesthotel

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital strategies in the Hospitality sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Strategy & Hospitality training.
Please refer to the dedicated financing options page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Satisfaction rate regarding acquired skills: 100%
Accessibility & International
Apply

Information updated on March 23, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
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