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Digital Strategy & Hospitality Training

Digital Strategy & Hospitality Training

Digital Strategy & Hospitality Training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

The Digital Strategy & Hospitality training course is designed to give you a broad understanding of the digital challenges facing an online accommodation business. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions based on business opportunities.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Digital Strategy & Hospitality" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No prerequisites
Further studies
Satisfaction ⭐
100%

📅 Prochains événements

📅 Next sessions

Du 24 mars au 26 mars 2026
Remote
Places available
Du 16 juin au 18 juin 2026
Remote
Places available
Please contact us for the next dates️ or a customised training 📩
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The benefits of Digital Strategy & Marketing Hospitality

  • Training that is 100% applied to the challenges of the hotel industry
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer of digital strategy in theHospitality
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy & Hospitality Course

  • Defining the strategic fundamentals of digital in the hotel industry
  • Understand the levers of digital marketing for hotel and accommodation management
  • Develop a strategy tailored to the accommodation's needs and positioning
  • Plan digital marketing actions in line with strategy

‍

The admission process

Avis sur la formation

"

Le contenu de la formation était particulièrement pertinent et s’est pleinement adapté à notre contexte professionnel, en tant que RM ayant pour objectif l’accompagnement des établissements sur les enjeux du marketing digital. La formation a su intégrer des cas pratiques directement issus de notre environnement métier. Notre formateur, issu du secteur du digital avec une spécialisation en hôtellerie, a su structurer le parcours de formation de manière cohérente et l’ajuster efficacement à nos besoins. La formation s’est révélée dynamique et très enrichissante, portée par une pédagogie de qualité et des études de cas concrètes.

Sophie L.

Revenue Manager, Gesthotel

14 hours

Program of the Digital Strategy & Hospitality Course

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Digital fundamentals applied to the hotel industry
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to the hotel industry
  • The hotel industry's digital ecosystem
  • BtoC / BtoB challenges
Content creation in the hotel industry
  • Content strategy
  • Do's and don't
Website optimization for the hotel industry
  • Customer journey and decision criteria
  • Updating content, offers, events
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Hosting traffic acquisition and conversion
  • Acquisition tunnel in the hotel industry
  • SEO for a hotel
  • SEA for a hotel
  • Social Ads for hotels
  • Social media and influence for a hotel
  • E-reputation for a hotel
  • Email marketing for a hotel
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to the hotel industry
  • Optimization tools and resources
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I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in the hospitality sector.

They can also continue to train in other skills of the sector.

They took part in this training

Quelques entreprises partenaires

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Hospitality training course.
Please see the page below dedicated to financing.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Satisfaction rate with skills acquired: 100%.
  • Interruption rate during training: 0%.
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
Apply

‍Informationupdated on 01/09/2025

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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