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Digital Strategy & Sport Training

Digital Strategy & Sport Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Digital strategy & sports training: developing an online sports offer

The Digital Strategy & Sport course will enable you to structure a coherent online presence for a structure, a brand or a sporting event. You'll learn how to define a content strategy, activate the right levers and measure the effectiveness of your campaigns.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Digital Strategy & Sport Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing and communications
Further studies
Satisfaction ⭐
100%

📅 Upcoming events

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Digital Strategy & Sport Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the Digital Strategy & Sport course

  • 100% applied training for digital strategy in sport
  • A mix of theory and practice, using digital sports tools
  • An expert trainer in sports and digital marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy & Sport course

  • Understanding the challenges of digital in the sports sector
  • Defining a digital strategy tailored to a sports organization or event
  • Use communication, content and acquisition tools to engage audiences
  • Measure the impact of digital actions and adjust strategy
The admission process

Digital Strategy & Sport training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Digital fundamentals applied to sport
  • Digital challenges for clubs, federations, events and facilities
  • Sports audiences: behavior, expectations, commitment
  • Positioning, storytelling and global strategy
Digital sports ecosystem
  • Overview of tools and platforms: website, social networks, CRM, email, apps
  • Internal organization and management of digital resources
  • The role of digital in the fan experience
Content strategy
  • Targeted choice of formats and channels
  • Editorial planning and community animation
  • Examples of inspiring campaigns in sport
Social networks and influence
  • Social Media strategy: objectives, tone, frequency, formats
  • Collaboration with influencers, ambassadors or athletes
  • Reputation management and responses to comments
Acquisition and conversion
  • SEO, sponsored campaigns, email marketing
  • Conversion tunnels for ticketing, merchandising, registration...
  • Conversion and engagement rate tracking
Analysis and optimization
  • Key indicators: reach, clicks, interaction rate, conversion
  • Use of tracking tools (Google Analytics)
  • Continuous campaign improvement
Practical Workshop
  • Developing a digital strategy for a sports organization or event
  • Definition of targets, channels, planning and indicators
  • Cross-presentation of group projects
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,490€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

"

Thank you for this training, which really opened my eyes to my career goals.

Valérie D.

Fitness and Wellness Coach

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to manage a digital strategy tailored to the sports sector, combining content creation, community animation and performance actions.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Sport training.
Please see the page below dedicated to financing.

Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Individual progression rate: 100%.
Accessibility & International
Apply

Information updated on April 22, 2026

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
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