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Digital Strategy & Sport

Digital Strategy & Sport

Digital Strategy & Sport
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
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Digital strategy & sports training: developing an online sports offer

The Digital Strategy & Sport course will enable you to structure a coherent online presence for a structure, a brand or a sporting event. You'll learn how to define a content strategy, activate the right levers and measure the effectiveness of your campaigns.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Digital Strategy & Sport Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing and communications
Further studies

📅 Upcoming webinars

📅 Next sessions

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Benefits of the Digital Strategy & Sport course

  • 100% applied training for digital strategy in sport
  • A mix of theory and practice, using digital sports tools
  • An expert trainer in sports and digital marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy & Sport course

  • Understanding the challenges of digital in the sports sector
  • Defining a digital strategy tailored to a sports organization or event
  • Use communication, content and acquisition tools to engage audiences
  • Measure the impact of digital actions and adjust strategy
The admission process
14 hours

Digital Strategy & Sport training program

Digital fundamentals applied to sport
  • Digital challenges for clubs, federations, events and facilities
  • Sports audiences: behavior, expectations, commitment
  • Positioning, storytelling and global strategy
Digital sports ecosystem
  • Overview of tools and platforms: website, social networks, CRM, email, apps
  • Internal organization and management of digital resources
  • The role of digital in the fan experience
Content strategy
  • Targeted choice of formats and channels
  • Editorial planning and community animation
  • Examples of inspiring campaigns in sport
Social networks and influence
  • Social Media strategy: objectives, tone, frequency, formats
  • Collaboration with influencers, ambassadors or athletes
  • Reputation management and responses to comments
Acquisition and conversion
  • SEO, sponsored campaigns, email marketing
  • Conversion tunnels for ticketing, merchandising, registration...
  • Conversion and engagement rate tracking
Analysis and optimization
  • Key indicators: reach, clicks, interaction rate, conversion
  • Use of tracking tools (Google Analytics)
  • Continuous campaign improvement
Practical workshop
  • Developing a digital strategy for a sports organization or event
  • Definition of targets, channels, planning and indicators
  • Cross-presentation of group projects
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to manage a digital strategy tailored to the sports sector, combining content creation, community animation and performance actions.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Sport training.
Please see the page below dedicated to financing.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 26/06/2025

Further information

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