Digital Strategy Training

The Digital Strategy training aims to provide a comprehensive understanding of the digital challenges pertinent to key professional domains, including marketing, communication, HR, finance, customer relations, IT, and commercial services. Through analysis, distribution, acquisition, conversion, loyalty, and tool utilization, participants will learn to define the most effective digital actions aligned with specific business opportunities.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

Specialization Digital Strategy" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

Digital fundamentals

Further studies

Satisfaction ⭐

100%

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

No items found.

Digital strategy Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1 360€ excl. VAT

Interested in this training program?

Apply

I'm interested

Download the program

Download

Key benefits of the Digital Strategy program

A training program 100% applied to the challenges of key professions
A blend of theory and practice
An expert trainer in digital strategy
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Digital Strategy Course Objectives

Defining the strategic fundamentals of digital
Understand the drivers of digital marketing
Develop a strategy tailored to the needs of key professions
Plan digital marketing actions consistent with the strategy

‍

The admission process

The Digital Strategy training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Digital fundamentals

Definition and Context
Positioning, offering, and strategy
Audiences

Digital and Marketing Strategy

The digital ecosystem in key sectors
B2C / B2B Challenges

Content creation

Content strategy
Do's and Don'ts

Website optimization

Customer journey and decision criteria
Updating content, offers, events

Online Booking Tools

Key Features
Integration into the marketing ecosystem

Traffic Acquisition and Conversion

Acquisition funnel
SEO
SEA
Social Ads
Social Media and Influence
E-reputation
Email marketing
Third parties marketing

Tracking, performance analysis, and optimizations

Traffic analysis
Tools and methods for optimization

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1 360€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

June 16–18, 2026

Remote

Places available

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, learners will be eligible for positions focused on implementing digital strategies in key sectors.

They took part in this training

Some of our partner companies

No items found.

Financing Your Training

Given Crews' Qualiopi certification for training programs, various funding options and support mechanisms are available to finance the Digital Strategy training.
Please refer to the dedicated financing options page below.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Individual progression rate: 100%.

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibility for international audiences, contact us: international@crews-education.com

Apply

‍Informationupdated on 26/06/2025

To go further