At the end of each year, Bachelor students at Crews face a major challenge: the 360° Project. A real test of synthesis, this certification project enables them to mobilize all the skills they have acquired in marketing and communication to respond to a real problem, under real-life conditions.
For two months, students work individually on a business case inspired by real-life situations. Their mission? Imagine and manage a strategic digital overhaul for a selected company: creation of a NoCode website, 360° communication plan, content strategy, user testing... nothing is left to chance.
The students have selected a wide range of committed structures:
On July 3, it was time for the presentation in French, before a jury of professionals. The students defended their strategy, media plan and retroplanning, and presented their functional website. The following day, they took up a second challenge: pitch their project in English, in a more concise and dynamic format.
It's a twofold evaluation opportunity: both in terms of strategic content, and in terms of the ability to persuade orally in a professional setting.
Behind this project lie the expectations of the "Chargé de Marketing et Communication" certification (RNCP 37786), in particular :
Students have to demonstrate their rigor, creativity, mastery of NoCode tools, and ability to manage a complex project from A to Z.
This project is often a student's first professional portfolio. It enables them to capitalize on concrete experience, master operational tools and, above all, gain confidence in their professional posture. Many use it in their interviews for Bac+5 or work-study positions.
An intense, professional, demanding project... and incredibly instructive. At Crews, we don't just train students: we prepare them to take on real challenges in the field.
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