Independent restaurants, franchises and hotel groups face fierce competition, particularly online. Having a dedicated community manager becomes a real performance lever for existing, building loyalty and attracting more customers. Here are the missions, the skills you need and the best practices to adopt.
The restaurant community manager is responsible for the establishment's online visibility, mainly on social networks. He/she creates, plans, publishes and analyzes content, while managing interactions with the community: loyal customers, prospects, local influencers...
Its role is also strategic: it enhances the restaurant's brand, monitors its e-reputation and helps generate reservations, traffic and positive reviews.
The community manager produces engaging content (photos, stories, reels, TikToks, etc.), adapted to each social network. He or she adapts the editorial line to the restaurant's image: gastronomic, street food, brunch, bistronomy, etc.
He replies to messages, manages comments, identifies loyal customers or ambassadors. He also manages moderation, Google reviews, DMs and tags on Instagram and TikTok.
A good community manager for bars and restaurants measures his actions: engagement, growth, click-through rates, conversions. He adjusts his editorial calendar according to peak periods (holidays, launch of a menu, opening of a second outlet...).
The community manager must :
At Crews, learners develop these skills in small groups, with concrete projects applied to the foodservice industry.
👉 See all digital communication training courses
A social media manager in the restaurant industry can work in :
At Crews, our training courses can be adapted to all these formats, with concrete projects linked to the catering and hospitality industries.
The salary of a restaurant community manager varies according to the type of establishment, location, experience and status (freelance or salaried). At the start of a career, a junior profile earns between €1,800 and €2,200 net per month, while an experienced or multi-establishment CM can reach €2,800 to €3,000 net, or even more with a hybrid role (communications, graphics, influence...).
👉 Training for operational positions in the foodservice industry
On a freelance basis, daily rates vary between €150 and €300 / day, depending on the assignment (creation, animation, reporting, shooting...).
With over 200,000 restaurants in France, the opportunities are numerous. Whether freelance or in-house, restaurateurs are looking for operational and creative profiles. Crews' Social Networking for Restaurants course gives you rapid access to these skills, while specializing in a highly visible sector.
We offer other training courses that provide key digital skills for bars and restaurants:
The community manager animates social networks, creates content, moderates exchanges, develops the online community and oversees the brand's e-reputation.
The tasks of a community manager include managing social networks, creating digital content, interacting with web users, monitoring performance and implementing digital communication strategies.
The 5 key skills of a community manager are: mastery of social networks, creativity, web writing, communication skills and the ability to analyze performance.
In just a few days, with Crews' intensive, professionally-tailored format.
.png)
