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Independent restaurants, franchises and hotel groups face fierce competition, particularly online. Having a dedicated community manager becomes a real performance lever for existing, building loyalty and attracting more customers. Here are the missions, the skills you need and the best practices to adopt.
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The restaurant community manager is responsible for the establishment's online visibility, mainly on social networks. He/she creates, plans, publishes and analyzes content, while managing interactions with the community: loyal customers, prospects, local influencers...
Its role is also strategic: it enhances the restaurant's brand, monitors its e-reputation and helps generate reservations, traffic and positive reviews.
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The community manager produces engaging content (photos, stories, reels, TikToks, etc.), adapted to each social network. He or she adapts the editorial line to the restaurant's image: gastronomic, street food, brunch, bistronomy, etc.
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He replies to messages, manages comments, identifies loyal customers or ambassadors. He also manages moderation, Google reviews, DMs and tags on Instagram and TikTok.
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A good community manager for bars and restaurants measures his actions: engagement, growth, click-through rates, conversions. He adjusts his editorial calendar according to peak periods (holidays, launch of a menu, opening of a second outlet...).
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The community manager must :
At Crews, learners develop these skills in small groups, with concrete projects applied to the foodservice industry.
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👉 See all digital communication training courses
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A social media manager in the restaurant industry can work in :
At Crews, our training courses can be adapted to all these formats, with concrete projects linked to the catering and hospitality industries.
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The salary of a restaurant community manager varies according to the type of establishment, location, experience and status (freelance or salaried). At the start of a career, a junior profile earns between €1,800 and €2,200 net per month, while an experienced or multi-establishment CM can reach €2,800 to €3,000 net, or even more with a hybrid role (communications, graphics, influence...).
👉 Training for operational positions in the foodservice industry
On a freelance basis, daily rates vary between €150 and €300 / day, depending on the assignment (creation, animation, reporting, shooting...).
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With over 200,000 restaurants in France, the opportunities are numerous. Whether freelance or in-house, restaurateurs are looking for operational and creative profiles. Crews' Social Networking for Restaurants course gives you rapid access to these skills, while specializing in a highly visible sector.
We offer other training courses that provide key digital skills for bars and restaurants:
The community manager animates social networks, creates content, moderates exchanges, develops the online community and oversees the brand's e-reputation.
The tasks of a community manager include managing social networks, creating digital content, interacting with web users, monitoring performance and implementing digital communication strategies.
The 5 key skills of a community manager are: mastery of social networks, creativity, web writing, communication skills and the ability to analyze performance.
In just a few days, with Crews' intensive, professionally-tailored format.
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