In October, Crews actively supports the French League against Cancer #CrewsEnRose
👉 Find out more
📩 Download the program

GEO Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Boost your visibility with GEO!

The rise of large language models (LLMs) is transforming online visibility strategies. Generative Engine Optimization (GEO) aims to optimize the visibility of your content in the responses provided by these AI systems, such as ChatGPT, Gemini, Copilot, and Perplexity. This training course offers an in-depth understanding of GEO and optimization techniques to effectively improve your visibility.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"GEO Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital fundamentals
Further studies
Satisfaction ⭐
94%

📅 Upcoming events

No items found.
GEO Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,790€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of the GEO course

  • Practical approach with case studies
  • Update on the latest trends in generative AI and SEO
  • A GEO expert trainer
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

GEO Course Objectives

  • Understanding GEO and LLMO principles and their impact on referencing
  • Optimize content to improve visibility in AI-generated answers
  • Mastering tools and strategies adapted to AI engines
  • Anticipating changes in SEO in the age of generative AI

GEO training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to GEO
  • Definition and distinction between GEO (Generative Engine Optimization) and SEO (Search Engine Optimization)
  • Operation of generative AI engines
  • The Role of GEO in Content Strategies
Optimizing content for generative AI
  • Structuring and prioritizing informations
  • Copywriting adapted to AI algorithms
  • Use of semantic entities and structured data
Advanced GEO Strategies
  • Adapting to conversational requests
  • Impact of user engagement on visibility
  • Integration of the context and of the personalization into generated answers
Tools and Techniques for GEO
  • GEO Performance Analysis and Monitoring Tools
  • Automation and optimization of AI-generated content
  • Comparison Between Traditional SEO and GEO: Synergies and Differences
GEO Trends and Outlook
  • The Shift from SEO to GEO and Its Implications for Digital Marketing
  • Adapting content strategies to new AI engines
  • Upcoming innovations in the field of GEO

Our latest client case studies

GEO Training for Swissquote Online Banking

Read the case study

A Look Back at the GEO Training for Unique Homestays

Read the case study

GEO Training for the CMI France Media Group

Read the case study

Feedback on the training

"

With everything there is to do, you might think that an extra two hours would be nice, but I’m glad I chose the two-day course. I really enjoyed the hands-on workshops. I’m also glad there were only two of us, because being able to ask questions as we went along was really nice and made the experience more meaningful. The instructor was excellent—very clear and good at managing the time.

Lucile B.

Marketing & Communications Manager, Calibsun

"

Our instructor was fantastic. She was dedicated, highly knowledgeable, and engaging. The three days flew by. The subject matter was interesting to begin with, but she presented it in an interactive way, taking the time to answer every question and delve deeper into the topics. It was a pleasure and a truly enriching experience—thank you so much!

Jennifer V.

Digital Marketing Manager, Evian Resort

"

Our trainer was incredibly knowledgeable and attentive; she adapted perfectly to our skill level and needs. It’s great to learn from someone who really knows what they’re talking about because they use these tools and techniques in their daily work. I have no complaints about the training—I highly recommend it!

Karine C.

CMI France

Career opportunities and further studies

Job opportunities and career paths

Upon completion of the training, participants will be qualified for roles such as GEO consultant, content manager, and AI-focused digital marketing specialist.

They will also be able to deepen their skills in artificial intelligence applied to marketing and in content strategy to improve online visibility and engagement.

They took part in this training

Some of our partner companies

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can help finance GEO (Generative Engine Optimization) training.
We invite you to consult the page dedicated to financing methods below.

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at the end of the training: 94%
  • Individual progression rate: 100%.
Accessibility & International

Information updated on April 22, 2026

To go further

These courses may be of interest to you

Stay informed!

Receive our latest news and dates of forthcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.