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CRO Training - Conversion Rate Optimization

CRO Training - Conversion Rate Optimization

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

CRO (Conversion Rate Optimization) training aims to maximize your conversions by analyzing user behavior, identifying friction points and optimizing the customer experience. Thanks to UX strategies, persuasion techniques and A/B testing, you'll master the essential tools to boost your digital performance and achieve your business objectives.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"CRO Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐
100%

📅 Upcoming events

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CRO Training - Conversion Rate Optimization
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
€1,690 (excluding tax)
Interested in this training program?
Apply
I'm interested
Download the program

Conversion Rate Optimization (CRO) training benefits

  • A blend of theory and practice
  • An expert trainer in conversion optimization
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

CRO training objectives

  • Master CRO strategies to optimize the performance of digital platforms
  • Identify and eliminate obstacles in the customer journey to maximize conversions
  • Applying data-driven methodologies for informed decision-making
  • Use A/B testing and UX optimization tools and techniques
The admission process

Conversion Rate Optimization training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to CRO and analysis of current performance
  • The fundamental principles of CRO
  • The importance of CRO in a business context
  • The main KPIs related to conversion
  • Analysis of user behavior: entry points, pathways and conversions
Diagnosis and identification of friction points
  • Exploration of data analysis tools (Google Analytics, Heatmaps)
  • Optimizations
  • Conducting a site audit
UX optimization and A/B testing
  • UX strategies
  • Introduction to Design Thinking
  • User psychology analysis
Deployment and monitoring of optimizations
  • Planning and optimization execution
  • Tracking results
  • Advanced strategies: personalization and audience segmentation
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
€1,690 (excluding tax)
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees
3-day training course
21 hours
Video
Group of up to 5 people
€2,490 (excluding tax)
Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

June 9–11, 2026
Remote
Places available
August 18–20, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

"

An excellent trainer and expert who uses plenty of real-world examples, with a format that includes workshops throughout the course to put what we’ve learned into practice. It was great to interact directly with the trainer and discuss specific scenarios from my company.

Virginie F.

E-Commerce Manager, Huttopia

"

Thank you to Adrien for these two very informative days of training.

Zouari S.

E-commerce Specialist, Netatmo

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, learners will be able to apply for positions aimed at implementing conversion optimization strategies. They can also continue their training to broaden their range of skills.

They took part in this training

Some of our partner companies

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance Conversion Rate Optimization training.

We invite you to visit the financing page below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 25, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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