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CRO Training - Conversion Rate Optimization

CRO Training - Conversion Rate Optimization

CRO Training - Conversion Rate Optimization
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment in instalments
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Download our program

CRO (Conversion Rate Optimization) training aims to maximize your conversions by analyzing user behavior, identifying friction points and optimizing the customer experience. Thanks to UX strategies, persuasion techniques and A/B testing, you'll master the essential tools to boost your digital performance and achieve your business objectives.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Conversion Rate Optimization Specialisation" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies

📅  Next webinars

📅 Next sessions

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Conversion Rate Optimization (CRO) training benefits

  • A mix of theory and practice, using traffic acquisition tools
  • An expert trainer in Conversion Rate Optimization
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

CRO training objectives

  • Master CRO strategies to optimize the performance of digital platforms
  • Identify and eliminate obstacles in the customer journey to maximize conversions
  • Applying data-driven methodologies for informed decision-making
  • Use A/B testing and UX optimization tools and techniques
The admission process
14 hours

Conversion Rate Optimization training program

Introduction to CRO and analysis of current performance
  • The fundamental principles of CRO
  • The importance of CRO in a business context
  • The main KPIs related to conversion
  • Analysis of user behavior: entry points, pathways and conversions
Diagnosis and identification of friction points
  • Exploration of data analysis tools (Google Analytics, Heatmaps)
  • Optimizations
  • Conducting a site audit
UX optimization and A/B testing
  • UX strategies
  • Introduction to Design Thinking
  • User psychology analysis
Deployment and monitoring of optimizations
  • Planning and optimization execution
  • Tracking results
  • Advanced strategies: personalization and audience segmentation
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, learners will be able to apply for positions aimed at implementing conversion optimization strategies. They can also continue their training to broaden their range of skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance Conversion Rate Optimization training.

We invite you to visit the financing page below.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Individual progression rate: NA
  • Interruption rate during training: 0%.
Accessibility & International
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Information updated on 03/09/2025

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