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The Hotel Marketing Bachelor's degree (BMH) is ideal for developing skills in marketing, digital, and communication professions and applying them to Hospitality. This Hospitality Bachelor's degree, available as a full-time or work-study program, will enable you to master all tools and methodologies used in accommodation marketing, allowing you to implement digital solutions in this sector.
*The Bachelor Hospitality Marketing prepares students for the 'Marketing & Communications Officer' certification, certified at Level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, and awarded by Ascencia Business School.
Open to candidates with a Bac+2 level (BTS, DUT, digital school, business school, specialized school in Hospitality), this program is designed for students wishing to develop their skills in digital and marketing professions, applied within Hospitality.
The work-study rhythm for the Bachelor Hospitality program is one week in class, three weeks in a company.
The program is organized as follows:
Upon completion of the program, learners can join companies in the Hospitality and Tourism sectors or pursue studies in Master in Digital & Hospitality Marketing (or any other sector-specific specialization).
Initial tuition for the Bachelor Marketing hôtelier 2026-2027 is €7,500.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
For work-study programs (apprenticeship or professionalization contract), the training fees of €9,900 are covered by companies and/or the company's OPCO.
To learn about all fees and financing options, please consult our dedicated page.
The awarding of the qualification is conditional upon the validation of all competency blocks. It is entirely possible to validate one or more blocks if the qualification has not been fully validated.
Link to the RNCP sheet.
This program is new for 2026-2027. Results will be updated in December 2027.
CFA data is updated annually and available on the publication site.
Information updated on 15/09/2025
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