The Bachelor's degree in Hospitality Marketing (BMH) is ideal for developing skills in marketing, digital and communications, and applying them to the hotel industry. This Bachelor Hospitality program, available as an initial or sandwich course, will enable you to master all the tools and methodologies used in the marketing of accommodation, so that you can implement digital solutions in this sector.
*The Bachelor's degree in Hotel Marketing prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.
Accessible from a Bac+2 level (BTS, DUT, digital school, business school, school specializing in the hotel industry), the course is aimed at students wishing to develop their skills in digital and marketing professions applied to the hotel industry.
The work-study schedule for the Bachelor Hospitality program isone week in class, three weeks on the job.
The program is organized as follows:
On completion of the course, students can join hotel and tourism companies, or continue their studies with a Master in Digital & Hotel Marketing (or any other sector-specific specialization).
Initial tuition for the Bachelor Marketing hôtelier 2025-2026 is €7,500.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
Under a work-study program (apprenticeship or professional training contract), the €9,900 training fee is paid by the company and/or its OPCO.
To find out about all the fees and financing options, visit our dedicated page.
Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.
CFA data is updated annually and available on the distribution site.
Crews is committed to providing access to training for all.
Information updated on 14/05/2025
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