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Sports marketing training

Sports marketing training

Sports marketing training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
I'm interested
Download our program

Sports marketing training: a successful online strategy for clubs, brands and events

The Sports Marketing course will enable you to master the tools and levers needed to effectively promote a structure, a brand or a sporting event. You'll learn how to use digital, influence and sponsorship to build a coherent, high-performance strategy.

Location 📍
Home
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Sports Marketing Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing concepts
Further studies

📅 Upcoming webinars

📅 Next sessions

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Benefits of Sports Marketing training

  • 100% sports marketing training
  • A mix of theory and practice, using sports marketing tools
  • An expert trainer in sports marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Sports Marketing course

  • Understand the specificities of marketing applied to the world of sports
  • Mastering the levers of acquisition and loyalty in sports facilities
  • Build a communication strategy tailored to sports targets
  • Use digital channels, influence and events to promote a sports offer
The admission process
14 hours

Sports marketing training program

Sports marketing fundamentals
  • Positioning and identity of a sports organization
  • Audience segmentation and behavior analysis
  • Sports ecosystem and consumer trends
Defining the right marketing strategy
  • Commercial and image objectives
  • Marketing mix applied to sports (product, price, distribution, communication)
  • Adapted to target groups: enthusiasts, fans, partners, local authorities
Digital marketing applied to sport
  • Content strategy and community management
  • Activation on social networks (Instagram, TikTok, YouTube, LinkedIn)
  • Emailing, SEO, sponsored campaigns
Sponsoring and partnerships
  • Defining a sponsorship offer
  • Valuing audiences and spin-offs
  • Brand-club relations and activation mechanisms
Influence and ambassadors
  • Using athletes or designers as relays
  • Identification, contact, contractualization
  • Evaluation of collaborations
Events and community involvement
  • Communication around sporting events
  • Fan experience and animation
  • Live and replay content creation
Practical workshop
  • Creation of a marketing plan for a sports structure or event
  • Definition of targets, actions and indicators
  • Presentation and group feedback
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to develop a complete marketing strategy for a structure, event or brand in the sports sector, combining traditional and digital levers.

Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your Sports Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated 06/24/2025

Further information

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