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Bachelors 3rd year
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Trainings
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Sport marketing Training

Sport marketing Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Sports marketing training: a successful online strategy for clubs, brands and events

The Sports Marketing course will enable you to master the tools and levers needed to effectively promote a structure, a brand or a sporting event. You'll learn how to use digital, influence and sponsorship to build a coherent, high-performance strategy.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Sports Marketing Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing concepts
Further studies
Satisfaction ⭐

📅 Upcoming events

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Sport marketing Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,490€ excl. VAT
Interested in this training program?
Apply
I'm interested
Download the program

Benefits of Sports Marketing training

  • 100% sports marketing training
  • A mix of theory and practice, using sports marketing tools
  • An expert trainer in sports marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Sports Marketing course

  • Understand the specificities of marketing applied to the world of sports
  • Mastering the levers of acquisition and loyalty in sports facilities
  • Build a communication strategy tailored to sports targets
  • Use digital channels, influence and events to promote a sports offer
The admission process

Sports marketing training program

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Sports marketing fundamentals
  • Positioning and identity of a sports organization
  • Audience segmentation and behavior analysis
  • Sports ecosystem and consumer trends
Defining the right marketing strategy
  • Commercial and image objectives
  • Marketing mix applied to sports (product, price, distribution, communication)
  • Adapted to target groups: enthusiasts, fans, partners, local authorities
Digital marketing applied to sport
  • Content strategy and community management
  • Activation on social networks (Instagram, TikTok, YouTube, LinkedIn)
  • Emailing, SEO, sponsored campaigns
Sponsoring and partnerships
  • Defining a sponsorship offer
  • Valuing audiences and spin-offs
  • Brand-club relations and activation mechanisms
Influence and ambassadors
  • Using athletes or designers as relays
  • Identification, contact, contractualization
  • Evaluation of collaborations
Events and community involvement
  • Communication around sporting events
  • Fan experience and animation
  • Live and replay content creation
Practical Workshop
  • Creation of a marketing plan for a sports structure or event
  • Definition of targets, actions and indicators
  • Presentation and group feedback
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,490€ excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

May 26–28, 2026
Remote
Places available
June 23–25, 2026
Remote
Places available
Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to develop a complete marketing strategy for a structure, event or brand in the sports sector, combining traditional and digital levers.

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your Sports Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on March 24, 2026

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- training activities,
- apprenticeship course center.
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