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Sports marketing training

Sports marketing training

Coup de coeur ❤️
Best seller ⭐
Formation certifiante 🎓
Sports marketing training
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Formation en visio 💻
1,490€ excl. VAT
14 heures de formation
Prix par participant
Interested by this course?
Apply
I'm interested
Download program

Sports marketing training: a successful online strategy for clubs, brands and events

The Sports Marketing course will enable you to master the tools and levers needed to effectively promote a structure, a brand or a sporting event. You'll learn how to use digital, influence and sponsorship to build a coherent, high-performance strategy.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Sports Marketing Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing concepts
Further studies
Satisfaction ⭐

📅 Prochains événements

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Benefits of Sports Marketing training

  • 100% sports marketing training
  • A mix of theory and practice, using sports marketing tools
  • An expert trainer in sports marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Sports Marketing course

  • Understand the specificities of marketing applied to the world of sports
  • Mastering the levers of acquisition and loyalty in sports facilities
  • Build a communication strategy tailored to sports targets
  • Use digital channels, influence and events to promote a sports offer
The admission process

Avis sur la formation

Sports marketing training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Sports marketing fundamentals
  • Positioning and identity of a sports organization
  • Audience segmentation and behavior analysis
  • Sports ecosystem and consumer trends
Defining the right marketing strategy
  • Commercial and image objectives
  • Marketing mix applied to sports (product, price, distribution, communication)
  • Adapted to target groups: enthusiasts, fans, partners, local authorities
Digital marketing applied to sport
  • Content strategy and community management
  • Activation on social networks (Instagram, TikTok, YouTube, LinkedIn)
  • Emailing, SEO, sponsored campaigns
Sponsoring and partnerships
  • Defining a sponsorship offer
  • Valuing audiences and spin-offs
  • Brand-club relations and activation mechanisms
Influence and ambassadors
  • Using athletes or designers as relays
  • Identification, contact, contractualization
  • Evaluation of collaborations
Events and community involvement
  • Communication around sporting events
  • Fan experience and animation
  • Live and replay content creation
Practical workshop
  • Creation of a marketing plan for a sports structure or event
  • Definition of targets, actions and indicators
  • Presentation and group feedback
I'm interested

Des formats adaptés à vos besoins

Formation 2 jours
14 hours
Visio
Groupe de 5 maximum
1,490€ excl. VAT
Prix par participant
Mélange de théorie et de pratique ⚖️
Financements : Direct, OPCO, France Travail, 3x sans frais

📅 Next sessions

Du 28 avr. au 30 avr. 2026
Remote
Places available
Du 26 mai au 28 mai 2026
Remote
Places available
Du 23 juin au 25 juin 2026
Remote
Places available
Prochaines dates sur demande 📩

Formations intra-entreprise

Masterclass
1-2h
5-100 pax
On request
Conférence thématique
Programme sur-mesure
Demi-journée
3,5h
5-100 pax
On request
Atelier / workshop
Programme sur-mesure
Journées
1 à 5 jours
On request
Formation intensive
Groupes de 12 maximum
Sur-mesure
Jusqu'à 200 pax
On request
100% sur-mesure
Parcours hybrides

Les options disponibles

Coaching individuel
Enregistrement replay
E-learning
Audit de l'existant

Toutes nos formations peuvent être animées en français ou en anglais (🇫🇷 / 🇬🇧).

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to develop a complete marketing strategy for a structure, event or brand in the sports sector, combining traditional and digital levers.

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your Sports Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
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‍Informations mises à jour le 24/03/2026

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Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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