Crews' News

The hospitality industry is undergoing a quiet but profound transformation. Whereas just a few years ago, success depended mainly on location, service quality, and reputation, today it also depends on the ability to leverage the right digital tools. By 2026, a successful hotel will, above all, be one that is technologically well-structured. Tools are no longer just there to “help”; they have become essential for managing operations, improving the customer experience, and optimizing revenue. But with so many solutions available, a question arises: which tools are truly indispensable, and how can they be used effectively?

Crews provided support to the teams at Swissquote, an online bank and major player in the European fintech sector, as part of a training program focused on GEO (Generative Engine Optimization). This session was designed to address the specific challenges faced by a financial institution operating in a constantly evolving digital environment, where visibility is no longer determined solely by Google.

At Crews, teaching is grounded in practical experience. For Master students, the Audit Project marks a key milestone in their professional development: their first opportunity to step into the role of a consultant and tackle real-world challenges in the tourism industry.

Generative artificial intelligence has emerged as an indispensable tool for businesses and digital professionals. Among the most powerful tools on the market, Claude—developed by Anthropic—stands out for its ability to process complex content, organize ideas, and generate reliable responses. Designed with responsible AI in mind, Claude is part of a new generation of intelligent assistants capable of going far beyond simple text generation. But what exactly are its features, practical applications, and use cases?

Crews facilitated a training session on CRO (Conversion Rate Optimization) for two employees of Netatmo in Boulogne-Billancourt. Held over four half-days in In-person, the session provided an in-depth exploration of strategies for optimizing user journeys and improving digital performance.

Crews provided training to nine employees of the travel agency Passion Aventure Junior on the use of artificial intelligence in the tourism industry.

Crews provided training on GEO (Generative Engine Optimization) to three employees of the luxury rental agency Unique Homestays. Spanning four half-days and conducted entirely in English, this session was designed to address the challenges faced by a company operating across the entire UK market.

Crews provided training on GEO (Generative Engine Optimization) to nine employees of the CMI France media group. Spread over four half-days, the session had a clear objective: to enable the teams to anticipate the major changes brought about by generative AI and new conversational engines.

With the boom in online commerce, the role of E-commerce Manager has become strategic for brands looking to grow their digital business. At the intersection of marketing, sales, data, and logistics, this role is attracting an increasing number of professionals looking to change careers or specialize. Responsibilities, skills, training, salaries… here’s everything you need to know about this digital career in 2026.

37 employees of the Portugal-based Bomporto Hotels group took part in a groundbreaking professional training program led by Crews, focusing on a strategic topic for their industry: artificial intelligence in the hospitality sector.

Crews led a professional training session in Bayonne, at the Le Bayonne hotel, for the teams at Belha Collection, a hotel operator committed to innovation and enhancing its employees’ skills. The goal? To provide them with a practical foundation in generative artificial intelligence as it applies to the hospitality industry: tools, best practices, use cases… It was a fast-paced and intense day, rich in discussion and new insights.

With the job market in flux, many professionals are considering a career shift toward the digital sector. This dynamic industry is hiring across all fields: marketing, data, automation, product, content, user experience, and more. But how can you successfully make this—sometimes drastic—transition to a career with a promising future? Whether it’s taking a training course, rethinking your skills, or making yourself visible, we’ve got all the answers.

Every year, the luxury sector attracts many professionals seeking meaning, creativity, and excellence. But how can you successfully transition into the luxury industry when you come from a completely different field? What careers are available, what training programs are suitable, and what skills are in demand? This guide provides an overview of current trends and best practices for entering this demanding yet exciting world.

AI-generated content continues to grow on the internet. Yet few people truly know how to optimize their visibility in a world driven by AI engines like ChatGPT, Perplexity, and Google SGE. This is where GEO (Generative Engine Optimization) becomes an indispensable tool. Still relatively unknown, this new strategic lever requires the use of the right tools. Here is a selection of the best GEO tools in 2026 to maximize your exposure in AI search results.

The hospitality industry is constantly evolving in the face of a changing landscape: shifting customer expectations, the environmental transition, the digital revolution, the rise of hybrid work... In 2026, hospitality trends reveal an industry that is adapting, innovating, and investing in people as much as in technology. These trends do not apply only to large international chains; they also affect independent establishments, luxury players, and new hybrid concepts.

The luxury sector, historically focused on exclusivity, artisanal quality, and high-end experiences, is currently undergoing a major transformation. By 2026, luxury trends point to an industry that blends tradition with innovation, demands strong commitments to sustainability, and reimagines the customer experience in the digital age. Here are the key trends to watch.

In 2026, the digital landscape continues to evolve as technologies, usage patterns, and expectations accelerate. Businesses, travelers, consumers, and professionals find themselves at the center of a structural shift, where artificial intelligence, automation, no-code, immersive platforms, and personalization are redefining the digital landscape of 2025. Here are the key digital trends to watch to stay competitive and relevant.

At Crews, every educational project is an opportunity to expose students to real-world challenges. For the TB3P2026 class, the goal of the Acquisition project was clear: to learn how to generate qualified traffic on a real website. It was a hands-on immersion into the world of organic search engine optimization (SEO) and paid search engine advertising (SEA), through a professional project carried out with method, strategy, and creativity.

This year, Crews reached a milestone. Our second-year Master & Tourism Master students Tourism tasked with carrying out an entrepreneurial project from start to finish, serving as the central focus of their second year of study. The stakes were high: they had to come up with an original idea, develop it over the course of 11 months, apply practical professional skills, and then present it to a jury as a true project leader.

As part of their Digital & Tourism Bachelor’s program, students in the TB3P2026 class took on a challenge that was both artistic and professional: to produce a comprehensive photo essay on a local tourist attraction or venue.

As part of their Sales and Marketing Manager certification program, students in the M1P2027 cohort gained valuable professional experience through a simulated bidding process sponsored by the Selectour Group, France’s leading network of independent travel agencies.

Automation is at the heart of businesses’ digital transformation. To lead this strategic shift, a new role is emerging: the Chief Automation Officer (CAO). Responsible for coordinating automation tools across the organization, this role is becoming central to companies seeking agility, productivity, and innovation.

The BTS in HospitalityManagement (MHR) is a recognized degree that prepares students for careers in the hotel, restaurant, and lodging industries. Upon graduation, several paths are open to graduates: entering the workforce directly, or continuing their studies to specialize, which can open up broader career opportunities, particularly in tourism, modern hospitality, digital management, or hotel marketing.

The tourism industry is undergoing significant changes: traveler behavior is shifting, expectations regarding the travel experience are evolving, and technological and environmental innovations are reshaping the sector. 2026 marks a pivotal year, with several major trends emerging. Here are the key trends to watch, which will be useful for both tourism professionals and future students in the field.

From November 12 to 14, 2025, our Bachelor’s, Master MBA students embarked on a unique academic and social adventure: an international seminar in London. This highlight of the Crews program brought together students from several graduating classes for a program combining academic training, professional visits, cultural exploration, and social activities. Here’s a look back at three days filled with learning and new connections.

From customer relationship management to communication, distribution, and logistics, automation in the tourism industry is fundamentally transforming how businesses in the sector operate. These technologies save time, enhance the user experience, and help businesses adapt to increasingly demanding expectations. But which ones are most widely used? And how can you learn to use them?

SEO (Search Engine Optimization) is more than ever a cornerstone of digital marketing. In 2025 and 2026, it will no longer be enough to simply produce content: you’ll need to analyze, optimize, and rank it. This is precisely the role of SEO tools. These platforms help improve a website’s visibility, identify SEO opportunities, and monitor search engine performance. But with so many solutions available, which are the best SEO tools to prioritize this year?

Every year, new gems emerge in the tech and digital sectors. In 2026, the stakes will be even higher: artificial intelligence, sustainability, healthcare, mobility, and more. Here is a selection of the most promising startups to watch, why they stand out, and how their sectors point to opportunities for future digital professionals.

The job of web project manager has become essential in companies, agencies and start-ups alike. It combines organization, human management, technical knowledge and understanding of business issues. With the acceleration of digital technology, this position will see a high rate of recruitment in 2025, particularly through work-study or distance learning.

Tourism remains one of the world's most dynamic sectors, with over 950 million international tourists in 2023 according to the UNWTO. This dynamism attracts many young people every year to tourism schools, with one aim: to turn a passion for languages, travel or hospitality into a career.