
Le SEO (Search Engine Optimization) est plus que jamais un pilier du marketing digital. En 2025 et 2026, il ne suffit plus de produire du contenu : il faut l’analyser, l’optimiser et le positionner. C’est précisément le rôle des outils SEO. Ces plateformes permettent d’améliorer la visibilité d’un site web, de détecter les opportunités de référencement et de surveiller les performances sur les moteurs de recherche. Mais face à la multitude de solutions disponibles, quels sont les meilleurs outils SEO à privilégier cette année ?

Chaque année, de nouvelles pépites se révèlent dans la tech et le digital. En 2026, les enjeux seront plus forts : intelligence artificielle, durabilité, santé, mobilité, etc. Voici une sélection des startups les plus prometteuses à surveiller, pourquoi elles se distinguent et comment leurs secteurs signalent des opportunités pour les futurs professionnels du digital.

The job of web project manager has become essential in companies, agencies and start-ups alike. It combines organization, human management, technical knowledge and understanding of business issues. With the acceleration of digital technology, this position will see a high rate of recruitment in 2025, particularly through work-study or distance learning.

Tourism remains one of the world's most dynamic sectors, with over 950 million international tourists in 2023 according to the UNWTO. This dynamism attracts many young people every year to tourism schools, with one aim: to turn a passion for languages, travel or hospitality into a career.

Every year, Pink October marks a milestone in the fight against breast cancer. In 2025, Crews is making an active commitment alongside the Ligue contre le Cancer, with a dual objective: to inform and mobilize.

Digital technology has become an essential part of training for future careers, retraining and professional development. Whether you're a student, an employee or looking for a job, taking a digital training course can help you acquire the most sought-after skills on the market. But it's important to choose the right training, the right format, and a serious organization.

Digital technology continues to reshape the world of work: all sectors (commerce, tourism, healthcare, industry) are investing in digital technology. In 2025, certain professions will stand out from the crowd, both for their demand and their ability to evolve rapidly. Here are the ten most sought-after digital professions, what you need to know to enter them, and how to get the right training.

At Crews, back-to-school isn't just an administrative moment. It's an experience. From their very first week, Bachelor Digital & Tourism , Master Digital & Business and Master Digital & Tourism students were immersed in a full-scale onboarding project, centered around a powerful theme: what is the future of travel with AI?

The start of the 2025 school year marked a new stage for Crews, with the arrival of three classes of passionate students, here to discover or deepen their knowledge of the world of digital applied to tourism and business.

Remote working is attracting more and more candidates. By 2025, full remote companies will be booming, particularly in the digital, tech, communications and new-generation tourism sectors. But how do you identify them, approach them and land a 100% remote job? Here are the keys to targeting the right employers and tailoring your search.

In 2025, no-code can transform an idea into an application, website or workflow, with just a few clicks. The tools have gained in power: AI-native, fast, and accessible to all. Here's a selection of must-have platforms, for all profiles and projects.

Telecommuting has become widespread since 2020, to the point of giving rise to a new model: the full remote company. 100% remote, with no physical offices, these structures are redefining the codes of management, recruitment and collaboration. What are the benefits? What limits should you be aware of before taking the plunge?

The hospitality sector is attracting more and more professionals in search of meaning, customer relations and international experience. Thanks to the continuous evolution of the sector, strong recruitment needs and the emergence of new professions, retraining in the hospitality industry is today a realistic and promising option.

As the driving force behind a company's growth, the Sales and Marketing Manager plays a strategic role at the crossroads of sales, branding and customer relations. A key position, particularly sought-after in dynamic sectors such as tourism, digital or the hotel industry.

Launching a freelance business is one thing. But growing your business, building customer loyalty and increasing your income is quite another. Whether you're a graphic designer, copywriter, social media manager or SEO consultant, developing your freelance business requires specific skills and a well thought-out strategy.

Student jobs remain an essential solution for gaining financial independence while studying. From catering to online assignments, the options are numerous, but you still need to find the right balance with your academic rhythm. Here's an overview of the possibilities, with a zoom on alternatives designed for Online students.

Between increasing professional demands, omnipresent screens and hyperconnection, work-life balance has become a real issue of mental health, efficiency and quality of life. Here's some practical advice on how to achieve lasting harmony.

With the explosion in needs for visibility, content strategy, acquisition and social networks, digital marketing has become a promising sector for work-study students. But you need to know how to find the right work-study program, how to stand out from the crowd and how to choose the right training.

Setting up your own business or innovating from within an organization: these are two increasingly popular options. Far from being opposites, entrepreneurship and intrapreneurship each offer advantages depending on profiles, ambitions and working environments. But how do you choose the right model?

At Crews, we don't train marketers who are stuck in models. We train people capable of transforming a company from within. This is the aim of the Intrapreneurship project, which first-year Master students take on at the end of the year.
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